Music Video and Genre Conventions

Conventions the way things are done within the video this also describes the genre of the music video

The conventions of a music video vary depending on genre of music. However, some general conventions are: the artist is shown performing, the lyrics of the song influence what is shown in the video, the pace of editing fits the pace of the music, and the codes of dress reflect the mood of the song.

Conventions In Music Videos

Narrative music videos contains a series of events that both make sense to the audience and appear to be unified in time and space.

So as to ensure repeated viewings and the effective marketing of the band/artist and song, the narrative code must be suggestive and simple rather than realistic or detailed.

Narrative Music Video Conventions

Band performance: lip-syncing, close-ups, mimed playing of instruments, repetition of chorus shots to enhance repeatability, unusual camera shots and angles.

Solo artist performance: directly engages the viewer through the camera which involves many close-up shots of eyes rolling and gesturing.

Performance Music Video Conventions

Pop Music videos are usually performance based through choreographed dance or in a narrative storyline that connotes the lyrics.

The band/artist tends to lip-sync to the song.

The overall tone of the video usually tends to be upbeat; fast pace and bright, with the artists sporting trendy, mainstream clothing.

Pop music videos tend to be of a fun and lively nature which generally appeals to a younger audience.

Conventions of Pop Music Videos

The videos usually tend to include the original artists performing in a narrative setting such as, clubs, parties, mansions, beach or a luxurious foreign country and props such as expensive cars to outline the richness of the music, also reflecting upon the lyrics.

The artists portray their wealthy side wearing ‘bling’ and expensive brands.

Generally there are dancers, most likely beautiful women in provocative outfits, which highlight the nature of the lyrics.

The artists usually lip-sync in the videos, similar to pop videos, as well as having a light-hearted feeling expressed.

Conventions of Hip Hop/RnB