How and to what extent does your chosen How and to what extent does your chosen music video fulfil the main purposes of a music music video fulfil the main purposes of a music

video?video?

You Me At Six – “Underdog”

TypeTypePerformance:o You see the band perform during the video. They are on a stage, which fans might recognise as

the O2 Academy in Brixton, and are playing their instruments and singing which shows off their talents.

Concept:o The video also has a story that runs parallel to the performance. The story is of a boy and girl; girl

likes boy, boy cheats on girl, girl is heartbroken and emotional, she gets her own back on the boy, etc...

o Since this story does not have any relation to the lyrics of the song, it is not a visual representation of the lyrics but only a conceptual video.

How does it fulfil the purpose?How does it fulfil the purpose?The main thing that this video does is it entertains the audience; the mise-en-scene and the story of the video keep the audience engaged throughout since the want to find out what happens. Since this video is enjoyable to watch, the video is likely to fulfils the expectations of the fans and is also likely to attract new audiences.

You Me At Six are one of the most successful pop rock bands having last year won the Kerrang Award for “Best British Band” and this year winning “Best Event” for their sold out gig at Wembley Arena. They have quite a big worldwide fan base mainly made up 13 – 30 year olds. A lot of fans have said that they enjoy this video, some of the comments on youtube were “All the song is awesome but the part when the girl dances is just epic!”, “So awesome :D”, and “I actually really like this!”. This video also has 2,504,538 views which is very good considering that this is not a mainstream artist, it also has 12,232 and only 217 dislikes

It shows off the talents of the band and also the actors in the video making it enjoyable to watch. The video also helps to sell the song since the catchy tune and the narrative story leaves you remembering it. This means that the chances of CD and DVD sales fro the band are likely to be higher. This video is also great for the promotion of the band because more people will be able to see them perform as well as hear their music so a lot more concert tickets are likely to be sold. Last year You Me At Six’s gig in Wembley Arena, the largest venue they have headlined till date, was sold out and was attended by people from all over the world who came to see the live visual sceptical.

The fact this video is successful is evident through the large growth of the number of fans that the band has had over the past few years. Since these fans are from all over the world You Me At Six can arrange tours in various countries without worrying about trying to attract audiences and another good this that this video does is that as well as appealing to fans, it can all reach people all over the world through the internet and so the band to not have to individual marketing.

How does it fulfil the purpose?How does it fulfil the purpose?