MUSIC QUESTIONAIRE –

I am currently designing and producing my own music magazine that focuses on the ‘Hip-Hop’ genre. My primary target audience is males aged 15 – 25, who are interested in the ‘Hip-Hop’ genre. It would aid my research greatly if you could take some time to complete the questionnaire by answering the series of questions below on the ‘Hip-Hop’ genre and Music Magazines.

1) What is your Gender?

2) Are you in my target audience age range, between 15-25?

3) Are you interested in the ‘Hip-Hop’ genre of Music?

4) If you answered ‘Yes’ to question 3 please state three ‘Hip-Hop’ artists you are interested in -

Notable ‘Hip-Hop’ artists include: Eminem Akon Tinie Tempah

5) If you answered ‘Yes’ to question 3 please state what it is that attracts you to the ‘Hip-Hop’ genre. Please place a tick by the side of the point that is relevant to you.

The artists/bands involved in the genre

The lyrics of the songs

The instruments and vocals used

The image of the ‘Hip-Hop’ genre

Other (specify below)

6) Do you currently buy or read music magazines?

FemaleMale

NoYes

Yes No

7) If you answered ‘Yes’ to question six please state how often you buy music magazines, place a tick in the box.

Daily Basis

Weekly Basis

Fortnightly

Monthly Basis

Yearly Basis

8) Again, if you answered ‘Yes’ to question 6 please state which magazine(s) you buy most frequently.

9) If you answered ‘No’ to question 6 please select a reason for not purchasing or reading music magazines.

I don’t know much about the magazines on offer

I’m not particularly interested in music

They don’t seem to be aimed at people like me

They’re too expensive

I don’t buy magazines of any type

Other (specify below)

Yes No

10) If you already purchased music magazines what would encourage you to purchase them more often or in greater numbers or if you do not purchase them at all what may persuade you?

Competitions (prizes: CD’s, concert tickets, etc)

Free Gifts (T-shirts, CD’s, posters, etc)

Cheaper prices

Key dates on things like upcoming gigs and festivals

Current news and exclusive interviews

Other (specify below)

11) How much would you be willing to pay for a music magazine?

I would only pick up a Music Magazine if it was free.

50p – 99p

£1.00 – £2.00

£2.01 – £3.00

£3.01 – £4.00

Over 4 pounds.

12) What colour scheme would you most like to see used for the front page of a music magazine?

Bright colours e.g. Reds, Oranges and Yellows that are eye-catching and bold

More subtle colours e.g. Whites, Greys and Greens that are pale and neutral

Other (specify below)

13) What kind of image would you most like to see on the front page of a music magazine?

One large image of an artist or band linking in with a main cover line

A series of smaller photos relating to individual cover lines

Other (specify below)

14) What contents would you most like to find within a music magazine?

General up-to-date information on the music scene

Information on specific bands or artists

Latest news both on the music scene and in general

Competitions

Write in section to have your opinions published

Exclusive behind the scenes interviews and photos

Other (specify below)

15) If a new music magazine entered the market specialising in the ‘Hip-Hop’ genre would you purchase it?

16) Finally, which of these magazines do you find the most appealing and if you had to purchase one with your own money which would it be? Please circle A, B, C, D or E.

NoYes

ED

CBA