MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every...

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80,000 attendees recorded in 2013. 90,000-10,000 attendees expected in 2014. JAPANESE POP CULTURE TRADITIONAL CULTURE MANGA , ANIME & GAME MODERN/TECH CULTURE Special Appearances by Film Directors and Actors J-POP LIVE in Union Square POP GOURMET Food Festival Traditional Art Performance Anime Premieres & Events Real Escape Game Vocaloid Events Workshop by Artists One of the biggest Japanese festivals in Northern California! The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009. With an attractive variety of event SURJUDPPLQJ UDQJLQJ IURP -DSDQHVH PXVLF ĆOP DUW IDVKLRQ JDPHV DQLPDWLRQ DQG IRRG ZH VHH D JUHDW LQFUHDVH LQ IHVWLYDO DWWHQGDQFH HDFK \HDU 7KH ĆIWK DQQXDO IHVWLYDO LQ H[SDQGHG IXUWKHU ZLWK QHZ SURJUDPPLQJ VXFK DV WKH ĆUVW -DSDQHVH ĆOP IHVWLYDO LQ WKH %D\ $UHD -DSDQ )LOP )HVWLYDO RI 6DQ )UDQFLVFR 323 *2850(7 )RRG )HVWLYDO WKDW EURXJKW WRJHWKHU %D\ $UHDèV SRSXODU IRRG trucks and major sake-makers and distributors, and J-POP LIVE, a 2-hour music event that took SODFH LQ 6DQ )UDQFLVFRèV GRZQWRZQ 8QLRQ 6TXDUH $V D UHVXOW DWWHQGHHV ZHUH recorded. :H EHOLHYH WKDW ZDV D ODQGPDUN \HDU SXWWLQJ XV RQ WKH PDS DV RQH RI WKH PDMRU FXOWXUDO IHVWLYDOV LQ 6DQ )UDQFLVFR ,Q ZH DUH H[SHFWLQJ LQ DWWHQGDQFH OUR FESTIVAL ATTENDEES FACTS G EN D E R Female Male A G E 30è s 20è s 40è s 50è s + E T H N I C White Asian Latinos African Americans Others 8% 12% 35% 40% 45% 55% 20% 40% 20% 5% 15% 5% 10è s Food, Culture, Language & Tourism Film, Music & Fashion 1$0( '$7( 9(18( +267 6833257 63216256 $77(1'$1&( 0,66,21 The 6th Annual J-POP SUMMIT FESTIVAL 2014 July 19 (Sat) & 20 (Sun), 2014 The NEW PEOPLE building (a J-POP culture hub) 6DQ )UDQFLVFR -DSDQWRZQ 3HDFH 3OD]D 3DUN 3RVW 6W J-POP SUMMIT FESTIVAL Committee Consulate General of Japan, Japan Foundation 72<27$ $62%,6<67(0 7$.$5$ 6$.( 86$ 6(*$ 08-, 86$ 81,4/2 179 .LNNRPDQ .LQRNXQL\D %RRNVWRUHV HWF (*Major sponsors from 2013) 90,000 -100,000 attendees (*Estimated) 7R HQJDJH SHRSOHèV LQWHUHVW LQ -DSDQHVH SRS FXOWXUH and provide an opportunity for marketing and promotional exchange for Japan-related companies DQG RUJDQL]DWLRQV IRU WKH 86 DQG -DSDQHVH DXGLHQFHV HIGHLIGHTS 2009 2010 2011 2012 2014 2013 20092013 . . . 6. 8. 90. MUSIC FASHION FILM ART GAMES ANIME FOOD JULY 19 & 20, 2014 | SAN FRANCISCO | J-POP.COM

Transcript of MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every...

Page 1: MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009.

80,000 attendees recorded in 2013.90,000-10,000 attendees expected in 2014.

JAPANESE POP CULTURE TRADITIONAL CULTURE

MANGA , ANIME & GAME MODERN/TECH CULTURE

Special Appearances byFilm Directors and Actors

J-POP LIVE in Union Square POP GOURMET Food Festival Traditional Art Performance

Anime Premieres & Events Real Escape Game Vocaloid Events Workshop by Artists

One of the biggest Japanese festivals in Northern California!The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009. With an attractive variety of event

trucks and major sake-makers and distributors, and J-POP LIVE, a 2-hour music event that took recorded.

O U R F E S T I VA L

ATTENDEES FACTS

GENDER

FemaleMale

AGE

30 s 20 s

40 s50 s+

ETHNIC

White

Asian

Latinos

AfricanAmericans

Others

8%

12%

35%

40%45% 55%

20%

40%

20%

5%

15%

5%

10 s

Food, Culture, Language & TourismFilm, Music & Fashion

The 6th Annual J-POP SUMMIT FESTIVAL 2014

July 19 (Sat) & 20 (Sun), 2014

The NEW PEOPLE building (a J-POP culture hub)

J-POP SUMMIT FESTIVAL Committee

Consulate General of Japan, Japan Foundation

(*Major sponsors from 2013)

90,000 -100,000 attendees (*Estimated)

and provide an opportunity for marketing and promotional exchange for Japan-related companies

H I G H L I G H T S

20092010

20112012

20142013

2 0 0 9 -‐2 0 1 3

6

8

90

M U S I C

F A S H I O N

F I L M

A R T

G A M E S

A N I M E

F O O D

J U L Y 1 9 & 2 0 , 2 0 1 4 | S A N F R A N C I S C O | J - P O P . C O M

Page 2: MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009.

M U S I C 2 0 1 3

A R T 2013

F I L M 2 0 1 3 FOOD 2 0 1 3

FASHION 2013

NEW PEOPLE CINEMA, 1746 POST ST, SAN FRANCISCO

DAICHIKyary Pamyu Pamyu KyleeLoVendo!

JFFSF.ORG

2009

2011 2011 2012

2009 2010

POP GOURMET

HARAJUKU KAWAii!! EventsMake KAWAII Universal! “HARAJUKU KAWAii!!” (Fashion culture from Harajuku, Tokyo) made its US debut with a fashion show and pop-up shop inside of NEW PEOPLE. Kyary Pamyu Pamyu, Art Director Sebastian Masuda & Harajuku models participated in the pop-up shop opening ceremony and had a photo session with fans!

GOURMETFOOD FESTIVAL

E V E N T D E TA I L S 2 0 0 9 -‐2 0 1 3

the NEW PEOPLE Cinema for one week in conjunction with the 2013 J-POP SUMMIT Festival. Premiere showings of brand new Japanese

“How To Build A Mobile House”Premiere /Workshop by Kyohei Sakaguchi

“Dreams For Sale” Premiere and “Library Wars” Premiere and by Director Shinsuke Sato

“20th Century Boys” Premiere Guest: Takako Tokiwa (Actress)

“h.NAOTO” Fashion Show Guest: Naoto Hirooka (Designer)

“SOU ・SOU” Fashion Show Guest: Takeshi Wakabayashi (Designer)

Real Escape Gamex Evangelion

“DEVA LOKA USA” ExhibitionGuest: Yoshitaka Amano (Artist)

Autograph Session & Panel DiscussionGuest: Mori Chack (Creator)

UNION SQUARE LIVESUMMIT Festival expanded down to Union Square! The event succeeded in bringing more than 10,000+ attendees! Special guests included J-pop fashion icon KYARY PAMYU PAMYU, Sony Music Japan star KYLEE, the human beat box phenom-enon DAICHI, and a 4-piece girls rock band LoVendo! led by Reina Tanaka (a former star of “Morning Musume。”)

FoodFestival

T2013 presented sake tasting, food trucks, and Japanese beverages. At the sake tasting area,

gathered to serve their best selections of sake. Long lines formed for visitors to enjoy a great

Katsuya TeradaAutograph Session & Drawing Demonstration

© Katsuya Terada

One of Japan’s most sought-after illustrators, Katsuya Terada (Blood: The Last Vampire) had an autograph session and demonstrated his freehand drawing live on a blank wall!

Page 3: MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009.

J -‐ P O P L I V E ! a t U N I O N S Q UA R EJ-POP SUMMIT Festival brings a big summer live event to Union Square!● Union Square of downtown San Francisco is one of the most renowned tourist spots in the world. Reference: UNION SQUARE, San Francisco: 100,000 visitors / day Times Square, New York: 120,000 visitors / day Oxford St, London: 130,000 visitors / day

● Special guests in 2013 included J-pop fashion icon KYARY PAMYU PAMYU, Sony Music Japan star KYLEE, the human beat box phenomenon DAICHI, and a 4-piece girls rock band LoVendo! led by Reina Tanaka (a former star of “Morning Musume。”)

● In 2013, with special musical guests presented by J-POP SUMMIT, the event successfully brought 10,000+ attendees into Union Square.

audiences in their history.

● The event received much media attention in the Bay Area, USA, and also from around the world and made news in television, newspapers, and online news sources.

● The success of the event and the huge boost in attendance maximized sponsors’ and artists’ promotional value, appealing to audiences of San Francisco as well as international visitors.

J - P O P L I V E ! at

UNION SQUARE

Page 4: MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009.

NEW PEOPLE Tent

SUTTER St.

WEBSTE

R St.

FILLMORE St.

GEARY St.

BACKSTAGE

POST St.

POST St.

POST St.

PEACE PLAZA

1

4

2

NEW PEOPLE

3

MUSIC

F I LM

ART

FASHION

F I LM

ART

FASHION

MUSIC

Danceroid (Ikura & Kozue)

Takako Tokiwa (Actress), Cristina Vee (Voice actor of “K-ON”), Rome Kanda (Actor/Comedian)

Yoshitaka Amano, Yuichi Yokoyama, Ken Hamazaki, Mori Chack (Gloomy), Aoi Yamaguchi

TsuShiMaMiRe, OMODAKA(Soichi Terada), Emi Meyer, Danceroid(Ikura & Kozue), ZANEEDS

Naoto Hirooka (h.NAOTO Designer), Takeshi Wakabayashi(SOU・SOU Designer)Misako Aoki (”Kawaii” Ambassador), Kumiko Uehara(BABY, THE STARS SHINE BRIGHT Designer)

We are expanding our festival grounds!Our festival takes place in the historic Japantown district of San Francisco, on a 2-block

Building (1746 Post Street). The 6th annual festival in 2014 will again feature the ‘POP

GOURMET Food Festival,’ where people can enjoy sake and the city’s popular food trucks,

more arts & crafts vendors, anime shops, autograph sessions, workshop by guests from Japan,

S P E C I A L G U E S T S i n 2 0 1 3

S P E C I A L G U E S T S 2 0 0 9 -‐2 0 1 2

Kyary Pamyu Pamyu

! Kylee

DAICHI SWEETY

Director Miwa Nishikawa Director Shinsuke Sato

Illustrator Katsuya Terada Architect Kyohei Sakaguchi Animator Hidekazu Ohara

Sebastian Masuda Model Saki Sato

Takako Tokiwa Mori ChackSebastian Masuda, Misako Aoki, Kumiko Uehara

Model EVA Model Ayumi Seto

Model YURA

M A P

❷ NEW PEOPLE Buildling

❶ POP GOURMET

❸ POST STREET ❹ PEACE PLAZA

Food Festival

● Pagoda Stage ★ Musical Performances (Artists from Japan and US) ★ Fashion Show & Contest ★ Vocaloid Dance Contest ★ Taiko Drum Performance ★

● Sponsor Booths● Promotion Opportunities by Major Sponsors●

● Food Trucks● Food Booths● Beverages (Beer, Cocktails, Tea etc.)

● Artist Alley (San Francisco Bazaar)●

● Game & Automobile Exhibition Area● Traditional Arts Booths● S ponsor & Corporate Booths● “Meet & Greet” with Artists

● Japan Film Festival of San Francisco / JFFSF.org ( B1 F a)● HARAJUKU KAWAii!!! Pop-up Shop (M ezzanine: MARUQ)● Crown & Crumpet Afternoon Tea Party (1 F)● BABY, THE STARS SHINE BRIGHT / SOU・SOU / /

❺ UNION SQUARE●

We

bste

r

Lag

una

Fillmo

re

Hyd

e

Pow

ell

Stoc

kton

Va

n Ne

ss

GEARY

POST5JAPAN

TOWN

Page 5: MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009.

MEDIA LIST 2009 ~ 2013

I n c r e a s i n g M e d i a E x p o s u r e

The J-POP SUMMIT FESTIVAL garners attention

from various local, nationwide and international

media.

・ Festival Promotional Materials

(Festival guide, Posters, Flyers, etc.)

(j-pop.com, jffsf.org)

・ Email Newsletters

・ Online Advertisement Campaign

・ Social Media Network and Online Marketing

( )

M E D I A S P O N S O R S

C O N TA C T

2 0 0 9 -‐2 0 1 3

For any inquiries, please contact:

Takeshi Yoshida   INC.)

[email protected] / Tel 415.699.1459 (USA)

Page 6: MUSIC OUR FESTIVAL - J-POP SUMMIT · The J-POP SUMMIT FESTIVAL is an outdoor festival held every summer in San Francisco, California, focusing on Japanese pop culture since 2009.

D I A M O N D L E V E L P L AT I N U M L E V E L G O L D L E V E L

$30,000 $20,000 $10,000 $5,000

$2,500

P R E S E N T I N G L E V E L

$50,000

S I LV E R L E V E L

G E N E R A L L E V E L

● Booth at BEST LOCATION

- Japantown (up to 10ft x 40ft)

★ Union Square (up to 10ft x 30ft)

● LOGO (The Largest & BEST PLACEMENT):

- Poster & Flyer

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- Festival trailer

- Newsletter - Press release

- Festival badges (Logo or ad)

- Photo backdrop (Step&repeat)

- All street banners (Japantown)

★ Stage banners & Pop-up banners

(Japantown, Union Square)

● Advertisement:

★ Festival guide book (2 full-pages)

- Websites* (j-pop.com, jffsf.org)

★ 5-min cinema trailer plays as part of

cinema lobby screens (loop)

- PR opportunity inside cinema

- Social media promotions

★ Promo bags/goods distribution at

cinema, Japantown & Union Square

★ Promotional opportunity at both

outside stages at Japantown &

Union Square

- Announcement by MC

- Promotional presentation by sponsor

★ Billboard banner at NEW PEOPLE 3F

(up to 30’x12’, 1 month duration)

★ Events at Union Square

★ 『J-POP LIVE! at Union Square』 ex: “J-POP LIVE! Presented by

YOUR BRAND NAME”

● News Post:

- Festival guide book

★ Websites* (j-pop.com, jffsf.org)

- Dedicated page

- Press release - SNS

- Newsletter

(General + Dedicated e-blast)

● ★ Festival badges

(up to 50 )

- Invitation to VIP Party

- Press interview opportunities

- Event opportunities at cinema

- Photo sessions with celebrities

- Opportunities to sponsor our festival

costs required)

★ Opportunities to host VIP reception

for branding and sampling

● Booth at BEST LOCATION

- Japantown (up to 10ft x 40ft)

★ Union Square (up to 10ft x 20ft)

● LOGO ( BEST PLACEMENT) :

- Poster & Flyer

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- Festival trailer

- Newsletter - Press release

- Stage banners

(Japantown, Union Square)

★ Festival badges (Logo or ad)

★ Photo backdrop (Step&repeat)

★ All street banners (Japantown)

● Advertisement:

★ Festival guide book (Full-page)

- Websites* (j-pop.com, jffsf.org)

★ 3-min cinema trailer plays as part

cinema lobby screens (loop)

- PR opportunity inside cinema

- Promo bags/goods distribution

at cinema

- Promotional opportunity at

outside stages at Japantown

- Announcement by MC

- Promotional presentation by sponsor

★ Social media promotions

★ Billboard banner at NEW PEOPLE

2F (10’x10’, 1 month duration)

● News Post:

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- SNS - Press release

★ Newsletter

(General + Dedicated e-blast)

● ★ Festival badges

(up to 30 )

- Invitation to VIP Party

- Press interview opportunities

★ Event opportunities at cinema

★ Photo sessions with celebrities

★ Opportunities to sponsor our festival

costs required)

● Booth:

- Japantown (up to 10ft x 40ft)

★ Union Square (up to 10ft x 10ft)

● LOGO:

- Poster & Flyer

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- Street banners

- Festival trailer

- Stage banners

(Japantown, Union Square)

★ Newsletter ★ Press release

● Advertisement:

★ Festival guide book (1/2 page)

- Websites* (j-pop.com, jffsf.org)

★ 1-min cinema trailer plays as part

cinema lobby screens (loop)

★ Promotional opportunity at

outside stages at Japantown

- Promotional presentation by sponsor

★ Promo bags/goods distribution

at cinema & PR time

● News Post:

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- SNS ★ Press release

★ Newsletter (Dedicated e-blast)

● ★ Festival badges

(up to 20 )

- Invitation to VIP Party

- Press interview opportunities

● Booth:

★ Japantown (up to 10ft x 30ft)

● LOGO:

- Poster & Flyer

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- Festival trailer

★ Street banners

★ Stage banners

(Japantown, Union Square)

● Advertisement:

★ Festival guide book (1/4 page)

★ 30-sec cinema trailer plays as part

cinema lobby screens (loop)

- Promo bags/goods distribution

at cinema

★ Promotional opportunity at

outside stages at Japantown

- Promotional presentation by sponsor

● News Post:

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- SNS

- Newsletter (General post only)

● ★ Festival badges

(up to 10 )

- Invitation to VIP Party

★ Press interview opportunities

● Booth:

★ Japantown (up to 10ft x 20ft)

● LOGO:

★ Poster & Flyer

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- Festival trailer

★ Stage banners (Japantown)

● Advertisement:

★ Festival guide book (1/8 page)

★ Promo bags/goods distribution

at cinema

● News Post:

- SNS

★ Festival guide book

- Websites* (j-pop.com, jffsf.org)

★ Newsletter

● ★ Festival badges

(up to 4 )

★ Invitation to VIP Party

● Booth:

- Japantown (up to 10ft x 10ft)

● LOGO:

- Festival guide book

- Websites* (j-pop.com, jffsf.org)

- Festival trailer

● News Post:

- SNS

● - Festival badges

(up to )

● Opening ceremony presenter

● Festival goods sponsor

● Opportunities to sponsor/

co-sponsor a program

● Advertisement in festival guide book

● Film sponsorship

● Shipping expenses

● Consumption taxes on products

● Costs for booth decoration and equipments

● Travel and accommodation fees

● Labor costs for sale staff or interpreters

● Individual advertising activities

Other Opportunities:

● Booth tent, table & chairs

● Receiving/storage for the materials

before the event

● Consignment sale after the event

(Negotiable)

Festival will provide you...

Responsibility of sponsor:

● Please provide your own booth

administration and personnel

● For electrical power please contact

us in advance

● Booths will generally be outdoors

Important notice:

All the info in this page is subject to change

● J-POP SUMMIT Festival

www.j-pop.com

● Japan Film Festival of San Francisco

www.jffsf.org

*

S p o n s o r / E x h i b i t o r Pa c k a g e 2 0 1 4