Music Matters Consumer Survey 2009
-
Upload
splitworks -
Category
Entertainment & Humor
-
view
2.420 -
download
2
description
Transcript of Music Matters Consumer Survey 2009
Music Matters?
How we did it*
15-24 years old internet users
Online survey
Quarter 4, 2008
N=8,841
*Source: Synovate Young Asians 2008
Where we did it*
China
Hong Kong
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
*Source: Synovate Young Asians 2008
What matters?
Going online and listening to music
Listening to Radio -23%
Reading Magazine -23%
Watching TV -18%
Reading Newspaper -16%
Compared to 12 months ago, net change in proportion spending time on....Base: Aged 15-24
Going online +39%
Listening to music +25%
32
18
15-19 20-24
%
Base: Aged 15-24
Spent more time listening to musicCompared to 12 months ago, net increase in proportion spending time listening to music
40 3934 33 31
29
24 2319 18
16 16
INDO PHIL MAL VIET KOR SNG THAI INDIA JPN CHINA HKG TWN
%
Base: Aged 15-24
Especially in Indonesia and the PhilippinesCompared to 12 months ago, net increase in proportion spending time listening to music
Asian youth are passionate about music...
Top 2/5 boxesBase: Aged 15-24
68% of Asian youth say
music is a very important part of their lives
Bottom 2/5 boxesBase: Aged 15-24
Only10% of Asian youth
don’t agree music is a very important part of their lives
Indians and Filipinos love music most
83 80 7769 67 67 65 64 63
59 5854
INDIA PHIL VIET CHINA SNG THAI INDO TWN KOR MAL HKG JPN
%
Base: Aged 15-24
Top 2/5 boxes: “Music is a very important part of my life”
Who are their favourites?
Asia’s music talent rules!
PotatoDa EndophineBody SlamThailand
Jacky CheungAndy LauJay ChouChina
Wonder GirlsRainBig BangKorea
Yui AragakiAyumi HamasakiArashiJapan
Peter PanUnguAgnes MonicaIndonesia
Lata MangeshkarSonu NigamA.R. RahmanIndia
Joey YungJay ChouEason ChanHong Kong
My TamDan TruongDam Vinh HungVietnam
Wang Lee-HomJay ChouMay DayTaiwan
RihannaS.H.E.Jay ChouSingapore
Parokya ni EdgarAvril LavigneSarah GeronimoPhilippines
Wang Lee-HomLinkin ParkJay ChouMalaysia
THIRDSECONDFIRST
Base: Aged 15-24
Favourite singer
How do they listen to music?
Computer is the most popular device
32
27
23
6
5
4
Computer
MP3 player
Mobile phone
TV / music channel
Radio
CD
%
Base: Aged 15-24
Device used most often
Top choice in each market
Base: Aged 15-24
Computer MAL
47%VIET
52%TWN
50%PHIL
34%HKG
34%
Mobile Phone INDIA
41%THAI
39%SNG
33%INDO
25%
MP3 Player KOR
48%JPN
44%CHINA
36%
Device used most often
Will use MP3 player more in future
33
29
25
4
3
3
MP3 player
Computer
Mobile phone
TV / music channel
CD
Radio
%
Base: Aged 15-24
Device will use more in future
Top choice in each market
Base: Aged 15-24
SNG
43%
MP3 Player KOR
57%JPN
50%CHINA
35%PHIL
34%
Mobile Phone INDIA
39%THAI
34%HKG
34%INDO
34%
Computer VIET
45%TWN
40%MAL
32%
Device will use more in future
Music videos
Internet has changed video viewing
43
39
8
5
Computer
TV
Mobile phone
Other Handheld
Devices
%
Base: Aged 15-24
Devices usually used to watch music videos
The mobile is taking off...
Base: Aged 15-24
88% have their own
mobile phones
In past monthBase: Mobile phone owners aged 15-24
57% listened to music
via mobile phone
Source of music on mobile phone
%
Base: Aged 15-24 and used mobile phone to listen to music in past month
46%Download online from computer and
transfer files to phone
24%Bluetooth / MMS from other mobile
phones
21%Download online to mobile phone
directly
5% Copy from CD/tape
Are they paying?
In past monthBase: Aged 15-24
11% paid to download
music online
Paid to download music
20 19
1211
10 9
5 5 5 5 5
2
KOR INDIA CHINA VIET THAI TWN MAL JPN SNG INDO HKG PHIL
%
Base: Aged 15-24
% past month
In past monthBase: Aged 15-24
41% downloaded free
music online
Unpaid download
5550 49 47 45 43
40 3933
2621
17
CHINA MAL VIET HKG TWN THAI INDO KOR PHIL SNG INDIA JPN
%
Base: Aged 15-24
% past month
Music does matter!
Thank You!