Music Marketing with KISS Presented by: Michael Brandvold

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Copyright 2012 Michael Brandvold Marketing www.MichaelBrandvold.com Music Marketing With Thursday, February 21, 13

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A presentation for the SAE Institute in San Francisco. The KISS School of Marketing:11 Things I Learned While Working with KISS,

Transcript of Music Marketing with KISS Presented by: Michael Brandvold

Page 1: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

Music Marketing With

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Page 2: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

Love Them or Hate Them

• 100 Million Albums• 3,000 Licenses• They Get It

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Page 3: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

1: All Press Is Good Press

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Page 4: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

2: Love Me or Hate Me,Just Spell My Name Right

Photo By Michael Brandvold

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Page 5: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

3: Wait For The Right Time

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Page 6: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

4: It’s All Branding

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Page 7: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

5: Not Everything YouDo Will Succeed

Photo By Michael Brandvold

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Page 8: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

6: Treat The MediaWith Respect

Photo By: Michael Brandvold

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Page 9: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

7: Listen To Your FansYou Work For Them

Photo: Download Festival 2008 Virginmedia.com

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Page 10: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

8: The Secretto Success isto Offend the

Greatest Number of

PeopleQuote by George Bernard Shaw, repeated by Gene Simmons. Photo By Michael Brandvold

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Page 11: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

9: If You Don’t Ask For ItYou Won’t Get It

Photo By Michael Brandvold

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Page 12: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

10: Separate Business

and Pleasure

Photo By Michael Brandvold

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Page 13: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

11: They Aren’t Afraid to Change Their Minds

Photo: Great American Music, Bloomington 1979

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Page 14: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

Bonus: Create and NameYour Tribe

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Page 15: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

Stick To Your Guns and Do What You Believe In

Photo By: Michael Brandvold

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Page 16: Music Marketing with KISS Presented by: Michael Brandvold

Copyright 2012 Michael Brandvold Marketing • www.MichaelBrandvold.com

Thank You

FREE Offer:11 Lessons I Learned from Working with KISS.

Visit http://kissebook.michaelbrandvold.com

Twitter: @michaelsb

Facebook: www.facebook.com/michaelbrandvoldmarketing

Facebook: www.MichaelBrandvold.com

Email: [email protected]

Photo By Michael Brandvold

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