Market researchParis-lee ullah

Blender magazine

The style of this magazine is very simple, they have used a white background and then black bold writing to stand out for the logo of the magazine, they have also added hot pink writing into the magazine showing that the target audience is aimed at females.

The main picture of the front cover is a picture ofsomeone who is included, this is shown in thesubheading on the left hand side of themagazine that has an article wrote abouther, the picture is in a studio and it is a posedphoto by using a mid long shot, Katy Perry is thefront cover as she is a well known singer in theUK and the USA, she is shown in shorts and acropped top with colours on them which reflectKaty’s attitude which accentuates her femininityand uses that to promote the magazine.

Blender contents page

This contents page is very basic and very selective in the articles it has on the contents pages, as there is only limited articles mentioned these are the articles the magazine is trying to draw you into to buy the magazine.

The lack of colours and basic white background used on the contents page show it’s aimed at around 17-25 year olds as its quirky and very simplistic.

The direct quote that is used may draw readers in to want to read the interview.

Also as there is only one main picture it means that she is the key artist that is featured in this magazine.

Blender magazine double page spread

In this double page spread the picture text ratio is kept the same as one page is portraying the artist and the other page is an article on, the front cover has carried on with the white background and black text and also the picture is in black and white to match the theme with little colour of aqua and pink on the page which is simply but

neatly laid out. This is targeted at a teen/early adult age range as there is quite a lot of text but not too much to lose interest in the article and also it is split into paragraphs

to clearly see the different sections.

The heading of this page is the same style font as the heading on the front cover which is showing consistency in the magazine keeping it looking neat, also they use similar style text to keep it all the same theme throughout the magazine.

Blender magazine publisher

Dennis publishing publishes around 31 magazines based in UK and America, they publish a range of magazines, from blender a music magazine to maxim a men’s health magazine but they originally started with a kung fu magazine.

There market varies throughout many magazines which focus on different ranges of audiences which means they have to vary how they publish things to fit the target group they are aiming magazines at.

Vibe music magazine

The colour scheme of this magazine is white, black and red which shows that the target audience for this magazine is males. The heading is in red bold letters to make it stand out against the black background along with the white lettering, these are intense, bright colours that show up.

The cover picture is on an artist that has an interview in the magazine which is trying to promote the magazine by the style music the artist makes, this is a posed photo which is set with a black tiled backing.

Vibe contents page

The layout on this page is one basic main image which focuses on the main artist that’s in the magazine which links to Blender magazine which is the same genre magazine and has the same layout for the contents page. The wording of contents is laid out differently as it gives the magazine a more quirky feeling and gives it a different edge to most other magazines. The key parts of the magazine are named on this page but is limited to just the key sections to draw you into the magazine which will be mentioned on the front cover. The black and white image with the heart in red gives the magazine a different image in a simplistic way as it’s picked out the key colour and emphasised it.

Vibe double page spread

The front page theme has been carried out into the magazine double spread pages as the pictures are in black and white and the colour scheme has stayed the same but swapped with a white background and black text but still with red writing.

In this double page spread the text to picture ratio is kept the same as there is two pictures on each page which take up half the page and the other half is filled with writing and again this magazine is aimed at around the same age range of late teens – early twenties as there is quite a lot of text to get through on the page but is well laid out and separated into paragraphs.

Vibe magazine publisher

Vibe is a music magazine produced by quincy jones in 1993 but was originally called volume until changed to vibe.

The magazines target demographic is aimed at young urban followers of the hip hop culture which allows them to focus entirely on hip hop based events and artists as the magazine isn’t a broad range of artists.

Flavour music magazine

The colour scheme of this magazine is white black and yellow which are neutral colours and can be used to draw males or females into reading the magazine. The heading is over the artists head which makes it stand out more as none of the letters are covered and is put in front of a black boarder which shows a contrast in the colours and makes it more noticeable.

The cover picture is a posed picture which has a yellow background to match with the text, The picture is on the artist which the music magazine is doing their main story on, so she is put as the main cover to draw more attention to her.

Flavour contents page

Flavour contents page is very basic, it has three main photos which have captions underneath explaining the story and the page title.

This is presented neatly in two columns, one for the pictures and one for the text of what is included in the magazine.

They have 3 different headings of what is included in the magazine and then they have the stories and page numbers underneath.

The colour scheme is kept very simplistic, there is only four colours used and the most predominant colour is black and the headings are used in a goldy colour, a blue and a green colour which is subtle but breaks up the different sections without being too over bearing in colours.

Flavour double page spread

The front page theme has been carried on to the double page spread using the yellow background for one of the pictures and a pink background for the other picture, on both pages they have quote marks and the quote marks are the same colour of the back ground of the picture that ties them all together, they have used a black background for the text and used white text on top to contrast as they did with the front cover but as the text covers the background they change the text to black to stand out.

In the double page spread the text to picture ratio is kept the same with the two pictures on each page, there is quite a lot of writing so this will be aimed at around late teens but is well presented and laid out into paragraphs for each question she was asked in the interview.

Flavour magazine publisher