Music Magazine Research

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Music Magazine Research

Transcript of Music Magazine Research

Music Magazine Research

- EMAP, standing for East Midland Allied Press. is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences. The company is now owned by Apax and Guardian Media Group.

- The company’s purpose is to connect professional communities and inspire them to know, to grow, progress and win.

- EMAP has 20 magazines including Drapers, Nursing Times, Retail Week and Broadcast.

- “Always independent, relentlessly inquisitive, EMAP embodies quality, market-leading journalism. We act as the ultimate industry insider, and strive to always be the trusted authority. For our customers, EMAP provides the best possible way to connect with their world. We are their competitive advantage.”

EMAP

- The Bauer Media Group is Europe’s largest privately owned publishing group. It is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations.

- The Bauer Media Group owns more than 80 brands including Empire, Heat, Kerrang, KISS, 4 Music, MOJO, Q and Cool FM.

- Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.

“Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.”

Bauer Media Group

Time Inc. UK

- Time Inc. UK (formally IPC Media) is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. Time Inc owns over 60 brands and engages with almost half of all UK adults in print, with their websites reaching over 28 million global users every month. Time Inc. Uk is Britains leading publisher of print and digital magazine content.

- Some of their brands include NME, Ideal Home, Woman’s Own, Look, Marie Claire UK, and Now.

- “Time Inc. UK is a subsidiary of Time Inc, one of the world’s leading media companies reaching more than 130 million consumers each month across multiple platforms through influential brands such as Time, People, Sports Illustrated, InStyle, and NME. With 50 editions of Time Inc. magazines licensed in more than 30 countries the Time Inc. global portfolio touches all corners of the world. Time Inc. connects audiences through shared experiences, celebrated events and franchises including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen and the Essence Festival.”

When did it begin?

Kerrang! published it's first issue on 6 June 1981 as a one-off supplement in the Sounds newspaper. Launched as a monthly magazine, it began to appear on a fortnightly basis. In 1987 it went weekly. In the early 2000s it became the best-selling British music newspaper. It is published by Bauer Media Group.

The first issue of Kerrang! featured AC/DC

front man Angus Young.

The circulation of Kerrang! was 33,024 (in Jan-Jun ‘14) and it‘s readership, was 293,000. (in July-Dec '13).

This is Kerrang! rate card which shows the price of ad space in their magazine.

This is the social demographic of Kerrang!’s audience. As you can see the male audience is slightly higher than females and the biggest age range is 15-24.

Kerrang.com has 240,000 unique users and 480,000 page impressions.

Included on their website is links to their social media sites; Facebook and Twitter. This also shows how many followers they have on the sites.

Kerrang! also has a radio station with 1.3 million listeners which you can access from an app, online, DAB radio and Freeview.

Other Media Outlets

Kerrang! also has a music TV channel called Kerrang! TV, available on Sky, Virgin Media and online, with an average monthly reach of around 1.7 million.

Kerrang! is the official media partner with a music festival called Download Festival and exclusively covers the event.

Kerrang! also has an award ceremony that began in 1993 and has become one of Britain's most recognized event for the genre.

Other Media Outlets

Mission Statement

Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.

Q magazine is a popular music magazine published monthly in the UK by Bauer Media Group. It was founded by David Hempworth and Mark Ellen as they thought that there was a gap in the market for a music magazine that did not ignore the older generation that are still buying CDs, as well as including the new generation of technology.When did it begin?The first issue was published in October 1986. The name was originally Cue, as to cue the music, however it was changed so that it wouldn't be mistaken for a snooker magazine. Also, they thought that a single-letter title would be more prominent on newsstands.

The first issue of Q featured Paul

McCartney

The circulation of Q was 48, 353 (Jan- June ‘14) and it‘s readership, was 339,000 (in Jan-Dec '13).

This is the Q rate card which shows the price of ad space in their magazine.

This is the social demographic of Q’s audience. As you can see the male audience is quite higher than females and the biggest age range is 15-24, closely followed by 25-34.

Qthemusic.com has 329,888 unique users and 569,659 page impressions.

Included on their website is links to their social media sites; Twitter, Facebook, Pinterest, Instagram and YouTube. They have 69,549 Twitter followers and 32,556 Facebook fans.

It also has a radio station, "Q Radio Station" which was launched in June 2008 and reaches 196,000 people a week.

Other Media Outlets

Q is also available as in interactive magazine for iPad launched in August 2012.

They are also the official partner for a famous music festival called Glastonbury Festival and publishes exclusive coverage of the event.

They also have a world famous award ceremony, "The Q Awards" which is held annually.

Other Media Outlets

Mission Statement

Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of what’s really happening in rock and roll right now.Every issue features agenda-setting star interviews, the month’s biggest moments in music, and fascinating investigations into the wider world of rock and roll. Each month Q’s comprehensive reviews section gives the last word on all the most important new releases and reissues – and feeds Q’s readers’ hunger for new music to enjoy. Q’s reviews section is the ultimate critical overview of music. And magazine’s unrivalled access brings its readers up close and personal with the stars who set the agenda. Q is the ultimate rock and roll read.

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