Music Magazine Pitch

Hollie Gittins

• The genre of my music magazine is going to be pop. I decided to create a pop magazine as I am interested in that type of music so I will know most about it and also because there aren’t many pop music magazines already out there for people aged 15+. I also chose to do pop music because it appeals to a mainstream audience and it is very popular amongst people especially teenagers. The pop music magazine industry makes a lot of money even if there isn’t a gap in the market as many pop music magazines already exist.

Similar publications on the market

Institution that will produce my magazine

• The institution which may produce my magazine would be Immediate Publishing Media Company because it distributes and produces similar magazines such as Top of the Pops. I would like IPC media to produce my magazine as they are a large company who are very well known and are well informed about the genre I have chosen which is pop. They are also the UK’s leading publisher of consumer magazines selling over 350 million copies of IPC media magazines each year.

Target Audience• My target audience is 12-17 year old girls• In full time education (at school or college)• Interests: pop music, fashion, celebrity culture,

makeup, films. • My target audience should be able to find artists

they aspire to be like in my magazine.

Style/brand identity/house style• House style: Bright and bold girly fonts.• Bright and Feminine colour palette such as pinks and purples.

• Mode of address: Informal and chatty.

• Images: Eye catching, fun and bright. Mainly of pop artists including quotes from interviews or lines from articles.

• Brand identity: my brand identity will be my chosen pop magazine name which will feature as the masthead.

• Style of my magazine: Neat with articles put into categories on my contents page and my double page spread text in columns.

Possible names

• Pop Culture• Teen pop• Here and Now• What A Blast • Music times• Our Moment• Music of the Future• Future POP• Simply Pop• I POP♥

• POP ♥

What music my magazine will cover• Current and upcoming pop artists.• Music mainly in the UK Top 40 • Young boy groups and girl groups• Solo female and male singers• My magazine will cover this

content by interviews with the artists, articles, the latest pop news including song releases and celebrity gossip and reviews on songs and new boy and girl groups and festivals/concerts.

Double page article• I want my double page spread to feature an interview with either

a solo female singer or a new upcoming boy group. I would like it to be a question and answer style format.

• The reason I have chosen to do either a solo female singer or a new upcoming boy band is because If I choose the solo female singer then the audience can relate to them as they are the same gender however if I choose to do a new upcoming boy band my audience maybe more interested to read the article as they are the opposite gender and girls may desire them.

• My double page article will feature a 60:40 ratio of pictures to text. The left side of my magazine will feature an image of the artist/artists. On the right side will be an introduction on the artist/artists with 4 columns of questions and answers with the image bleeding onto the next page of the magazine.