The double page spread on Kerrang is different from the other ones I will be analysing as there is a lot more images on the page and less text. This is so that there are lots of images that stand out to the audience, which can sometimes tell you more about the band then the actual article.

The use of a clearly visible and white title is good as it stands out and points out the most important eye catching part of the article which in this case is ‘THE BEST MCR’. However, the actual text of the story is smaller which makes it not the feature on the page as the title and images stand out more. The article is split into two columns which is a convention of a music magazine that is often used.

The dark black and red house theme makes the magazine look professional as it is colour coordinated and is appealing which attracts the audience to the article.

The use of sell lines as well as the white column on the right is a useful feature as it offers you lots of quick facts and information that could relate to that article as well as other articles that the magazine may include. It attracts the reader which may also help the promotion of future magazines.

On the double page spread, the primary image immediately catches your eye as it is Lady Gaga and she is a well known celebrity. This is good as it instantly attracts the readers eyes and is quite clearly a headlined article in the magazine. There is also direct eye contact with

There is limited headlines on the double page spread telling you what the article is going to be about, although, due to it being Lady Gaga, the audience should already know what the article is going to be about.

The article about Lady Gaga appears to be very long whilst the text is very small. However, if you are a Lady Gaga fan then you would most likely find the article interesting.

The image is in black and white which makes it mutual on the page whereas there is a big L which quite clearly catches your attention. This helps the article to stand out on the double page spread.

The double page spread follows a good house theme with simple colours making the magazine look professional as well as the text being easy to read.

Q also follows the basic conventional rules such as columns for the text and an image on the left third.

The use of a clearly edited and large primary image on this double page spread attracts the audience as Madonna is a well recognized music artist. However, there is no direct eye contact between the model and the reader.

The bright, bold title ‘MADONNA’ stands out from the rest of the article as it is in white on a dark background, it is also the biggest and brightest part of the double page spread which will make it one of the first things that the audience notices.

There is quote in the bottom corner of the article which may focus on a part of the article that is the most important in order for the reader to want to continue reading the article to find out more.

The use of red, black and white in constantly used on this article which helps the magazine to stick to a house theme, adding to the professionalism of the magazine.

There is also a random blue bubble that contains a fact which stands out due to not matching the same colours of the house theme which makes it noticeable on the page.

Mojo Magazine Double Page Spread as analysed in slide (“6”)