The Music Industry Aim – To understand who controls the music industry.
Music industry crisis
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Transcript of Music industry crisis
MUSIC INDUSTRY CRISIS
Is your digipak really going to sell?
Music collection
• For most of the 20th century record companies made money by selling a tangible product – a vinyl disc or a CD. You owned music by having a disc collecBon.
Is this s-ll the case
?
Changing tech
• With the internet the music industry has had to adapt as CD sales are falling each year. The ‘product’ is now bought online as a single song or album, and exists only as an item on an iPod, mobile phone or computer. In 2009 as much as 95% of
the music downloaded
online was done illegally
DISCUSSION
Should you pay for your personal
downloaded music?
VS. • Chief execuBve Simon Fox said
that within three years technology would become its single biggest product category ahead of both CDs and DVDs. It plans to devote 25% of the floor space to MP3 players, tablet computers and headphones as the CD goes the way of other defunct formats such as vinyl and tapes. He said the headphone market was worth £150m with Dr Dre’s Beats selling for more than £300.’
DE-COMMODIFICATION?
• A commodity always depends for its status and its value on it relaBve scarcity; once the reproducBon and distribuBon of that commodity become effecBvely free, then it necessarily loses that value and that status
• Jeremy Gilbert (Capitalism, creaBvity and the crisis in the music industry)
Research and planning
MAJOR VS.
INDEPENDENTS
1. Research the difference between Major and Independent record labels – how do they funcBon differently within the music industry?
2. Who are the big 4? 3. What do they own? (what
are their subsidiary labels?)
4. Find out about some Independent labels (you find a list of UK one here)
5. In your groups discuss and suggest labels that your arBst could be signed to – provide reasons e.g. how does the arBst fit with the ideology of the label or what can the label do for the arBst?
Ensure all research is on
your blog (1-‐4 is
independent work). Be
prepared to present #5
How will you combat de-commodification?
• Consider all of the outlets/ placorms were your arBst music will be available.
• How are you going to ensure that your digipak a tangible commodity is going to sell?
VS.