Kailey Anderson

John Braxton

Cally Williams

Destiny Price

Introduction - Survey Description

Contained a variety of nominal, ordinal, and interval questions

Designed to individualize each sample and show their personal interests

15 questions Contained 11 music related

questions

Contained 4 questions that differentiate the sample demographics

Introduction - Survey Objective To gain insight about the music

preference from students at UTA

To increase student attendance at concerts at UTA

To let the students share their opinions

To see which age group prefers concerts at UTA

To provide UTA with ideas on how to achieve future successful events

Introduction - Sample Details

We sampled 110 students

69 males

41 females

35.5% have been to a UTA concert while 64.5% have not

40.9% stated that music is very important to them

32.7% stated that music is somewhat important to them

71.1% are between 18-25

Survey Questions

Integral and Nominal Independent samples test ANOVA test

Independent samples test – Comparing average amount willing to spend on a ticket at UTA by Males and Females

Independent Samples Test – Comparing the level of agreement with the statement ‘Music is very important to me’ with Males and Females

Independent Samples Test – Comparing if they will attend a UTA concert this year with Males and Females

ANOVA Test – Comparing the ticket price willing to pay with academic status.

SPSS Results

No significant differences

Accept hypothesis for these

four tests

Meaning…

Gender did not play a role in the results of our survey

Men and women are willing to spend generally the same amount for a UTA concert ticket

Music is somewhat equally important to both males and females

Both males and females equally state that they ‘might’ attend a UTA concert

All academic statuses are willing to spend between 16-30 dollars on a UTA concert ticket

ANOVA TESTComparing the ‘music is very important to me’

response with the response to ‘will you attend a

non-UTA concert this year’

Hypothesis: There is no difference within the

samples

48 people will attend a non-UTA concert

38 people might will attend a non-UTA

concert

24 people will not attend a non-UTA concert

p-value: 0.066

We ACCEPT our hypothesis

2 PAIRED SAMPLES TESTS Comparing average

preference for rock over hip-

hop by participants in survey

Hypothesis: There is no

difference within the

samples

Measured on 1-5 point scale

with 1 being most preferred

and 5 being least preferred

Rock mean 2.42 close to 2

Hip Hop mean 2.92 close to

3

p-value: 0.026

REJECT hypothesis, Rock is

preferred over hip hop

• Comparing average

preference to have Katy Perry

perform at UTA over Kanye West

• Hypothesis: There is no

difference within the samples

• Measured on 1-5 point scale

with 1 being most preferred and

5 being least preferred

• Katy Perry mean 2.48 close to 2

• Kanye West mean 3.04

• p-value: 0.004

• REJECT hypothesis, Katy Perry is

preferred over Kanye West.

CORRELATION TEST

Is there a correlation between the following

responses?

. Music is very important to me

. Student experience at UTA concert

. Student age

Hypothesis: There is no correlation within the

samples

Data reveals there is no correlation with

these three test groups

p-value > .05

We ACCEPT our hypothesis

Conclusions There is no substantial consensus with musical artist

preference

The highest consensus of 6.36% was for Bruno Mars and Coldplay

The second highest consensus of 4.55% was for Taylor Swift and Beyonce

Based on the ordinal question in our survey, this is the preference from UTA students for the following selection of artists: Katy Perry (1, most preferred)

The White Stripes (2) Kanye West (3)

Tim Mcgraw (4)

Tiesto (5, least preferred)

Conclusions Through many sample comparisons, we determined

that there is no consensus here at UTA with musical

preference

If UTA wants to have successful events, they should

have concerts more often that contain a variety of

genres so they can appeal to more students at UTA.

They should also offer special ticket prices between

$16-30 to UTA students.