FMCS2100 Mercedes Bullock 3112528

Semester 1 2012

Music Assessment two

Melody In the Garden Music and Arts

FestivalNewcastle offers an array of music venues for an

array of genres from The Croatian Club, The Lass

O’gowrie, The Great Northern, to The Cambridge

Hotel, Panthers, Newcastle Leagues, Hamilton

Station Hotel and The Pharmacy. Each venue ranging from free

to very expensive. However, there are always local artists entertaining and touring bands,

whether they are big or small making a visit to the beloved Newcastle City.

Some would argue that the music scene in Newcastle is

dead. But niche events bring out the local supporters in all their

glory. Melody In The Garden is a festival for the indie rock, surf

punk, post punk listeners. Providing an encouraging event for

this niche and supporting local artists of Newcastle and Sydney. As well

as supporting small business in Newcastle that encourage and support

alternative music and art and lifestyle in Newcastle.

Melody In The Garden

Music and Arts

FestivalCabins

Mother and Son

Chicks Who Love Guns

Doc Holiday Takes The

Shotgun

Young Pretties

The Owls

The Nugs

Vulture Culture

Sweet Teeth

Hells

Saturday 13th of October 2012, The Lass

O’Gowrie Hotel. 18+

PurposeMelody In The Garden Music and

Arts Festival 2012 aims to support

the local Novocastrian alternative

music and the art scene by providing

the opportunity for bands to play

together who have similar sound and

attitudes. And for small independent

music, art and clothing business to

promote their creations and

passions, who in turn also support

local alternative lifestyles.

Melody In The Garden

Festival aims to encourage the

lovers of the particular genre

and subculture and provide an

event that suits their niche and

taste within the one area.

Purpose

PurposeMelody In The Garden Festival is a

small indie rock ,surf

punk, postpunk festival consisting

of local Newcastle and Sydney

bands. The music genre of the

bands at

Melody In the Garden Festival is based

around the indie rock, post punk

and surf punk genre which

provides an opportunity for the

bands to play together as a

community and encourages the fans

to feel

welcome and be confident that it’s a

music festival for their taste.

Purpose

Melody In the Garden Festival 2012 consists of six local Newcastle bands and

four Sydney bands. Despite the festival being a festival for Newcastle artists, the

Sydney bands provide an opportunity for Newcastle artists to gain further fans,

support, contacts and provide further opportunity for the bands to promote their

music and gain future gigs within the community of indie rock, surf punk and

post punk. It’s also an opportunity for the Sydney bands to enhance their fan

base and continue to support niche music and Australian artists.

The four Sydney bands obtain a following of post punk, surf punk, indie rock,

alternative fans throughout Sydney, Brisbane and Melbourne.

Event Details

When: Saturday 13th of October 2012

Where: The Lass O’gowrie (Over 18s event)

Time: Doors Open 2pm

Artist Times: Each artist will have a rough 30-40minute set with a 30minute break between

each set.

Local business markets: OdditoriumVintage, Antique Sounds and Whites Records

Cost: Free

Event Details

Melody In the Garden Festival will be a free

festival. This is due to The Lass O’Gowrie being a

local music venue that gains their profits

through the service of alcohol. A cover charge

may apply if the festival is repeated and their is a

higher demand from bands. However, Sydney

bands will still be compensated for their efforts.

Event DetailsMelody In The Garden Festival will be held on Saturday

the 13TH of October at The Lass O’Gowrie Hotel in

Wickham. Where there will be two stages set up,

one in doors and one outdoors. The stalls will be set

up throughout the outdoor area of the beer garden

where flowers and vines will be displayed

throughout the beer garden and within the pub.

The festival will begin at 2pm where each band will

have a 30-40minute set with 30 minutes to set up

pack up.

Melody In The Garden will be held during October because it’s during Spring which is in

congruent with the name and the warmer weather will encourage the punters and fans to

attend the the festival during the day and support the local Newcastle arts, music and clothing

stores. Melody In The Garden will be held at The Lass O’Gowrie Hotel because the hotel is known for their support in local bands and art In Newcastle. The Lass is also known for its

indie, alternative punters and music vibe. The Lass also has an excellent layout for out door music and markets.

Event Details

The Markets

Odditorium Vintage is a Vintage Store, Gallery, Live Music and Exhibition space. The store entails art and culture

and supports the local alternative scene through promotions and live gigs.

Antique Sounds Newcastle is music store that has been run through the family business since 1925

Whites Records is a newly opened record store based in Newcastle

These small Newcastle business all support local alternative music and and culture within the Newcastle Community

The Line Up

• Cabins (Sydney)

• Mother and Son (Sydney)

• Chicks Who Love Guns (Sydney)

• Doc Holiday Takes The Shotgun (Sydney)

• Young Pretties

• The Owls

• The Nugs

• Vulture Culture

• Sweet Teeth

• Hells

In the final moments..Overall, Melody In The Garden Music and Arts

Festival is putting some of the local indie rock,

surf punk, post punk artists and the local music

and arts supporters of Newcastle and Sydney

into one venue, on the same day at the same

time. Bringing the artists together as one

community and niche culture for the fans to

enjoy and the artists to come together as one.

* Support local artists*

References

• Peterson, Richard A and Andy Bennett (2004) Introducing Music Scenes In Music scenes: local, translocal and virtual Vanderbilt University Press, Nashville, Tenn: 1-15.

• David J. Hargreaves, Dorothy Miell and Raymond A.R. Macdonald (2002) What are Musical Identities and Why are they Important? Musical Identities Oxford University Press

• Flew, Terry (2008) Music, cities, and cultural and creative industries policy. In: Bloustien, Gerry and Peters, Margaret and Luckman, Susan, (eds.) Sonic synergies : music, technology, community, identity. Ashgate Popular and Folk Music Series . Ashgate Publishing, Aldershot, England ; Burlington, VT, pp. 7-16.