Music artist background

Beyoncé originally started out in a girl group called Destiny’s Child with Survivor, Independent woman,

Say my name etc.

They were managed by Matthew Knowles which was Beyoncé's dad who was a successful music

producer.

They then signed a record deal with Columbia Records in 1997 and their first big hit song was

featured on the Men In Black soundtrack.

They became a hit from the end of the 1990’s and then were a hit right throughout until 2005 when

they eventually split wanting to pursue solo careers.

Beyoncé

Destiny’s Child

No1. Killing time.

The writing’s on the wall

No1. Bills, bills, bills and Say my name.

8 days of Christmas

No1. 8 days.

Survivor

No1. bootylicious and independent woman.

This is the remix

Destiny Fulfilled

#1

Destiny’s Child Albums

Crazy in love

B’day

B’day Deluxe edition

I am… sasha fierce

I am… sasha fierce Deluxe edition

4

Solo Albums (since 2006)

In 2002 Beyoncé decided on a different interest to singing, she was in the film Austin Powers

and acted as Foxy Cleopatra and released her first single for the film which was “work it out” and also in the Rom-com fighting temptations

and also sung the films soundtrack.

She has since done collaborations with other artists and has become a huge name in the music industry and has just married Jay-Z in secret and had the arrival of their daughter

Blue-ivy

After Destiny’s Child

Beyoncé's Album covers

Beyoncé's album covers

are all headshots or

mid-shots of her in different

settings, the majority of

them are staged in a studio with

a plain background

with beyonce being the main

attraction of the cover.

The opening scene of the music video is a mid-shot of Beyoncé on a horse and its early in the morning as the sun is beginning to rise which then zooms

out to a long shot to show her in a derelict area where there is rubbish thrown about. There then is a long shot showing the contrast in colours

showing the dark black of the horse and the purity of Beyoncé in all white and white is represented as almost angelic and God-like showing superiority.

It flips between Beyoncé on a horse, quick cutting shots of Police riot protection showing the chaos and them running about and Beyoncé being on

top of a car as if she is leading the riots. She shows the superiority of the girls by showing the Police men running around in a panic with The girls

stood in position ready for the police to come with the weapons and lions as protection fitting the theme of the song. As the police arrive Beyoncé is

central of the girls in lots of gold headwear showing she is the leader of the riot and then the music comes in which she is supported by the girls behind

her with the lyrics in the song and the stance. The girls dance simultaneously throughout the video together fitting the lyrics showing the girls in union

together and being strong in contrast with the police riot protection being all over the place and trying to control as much as possible but being unable to.

The police officers are all covered but the girls are in slightly less clothing showing their femininity throughout but they’re dressed ready for war. The

clips where only Beyoncé are shown show her in a very strong stance such as long shots stood in the centre stood up straight with water spraying in the

background not touching her showing her superiority, another scene is showing her in front of a car when it explodes and she just stands strong with

this going on in the background. The last scene is lots of girls dancing together synchronised showing they're an army of forces and showing their

connection.

Beyoncé is well established through Destiny’s child from the late 90’s and has become a huge star all over the world since becoming solo and married a huge music producer and rapper and

also being in films so she is well known throughout. Her music and perfume campaigns

are advertised throughout TV adverts, Billboards and also posters such as on buses etc. which will be widely distributed now only in the UK but all

over America.

Beyoncé's marketing