Italian museums online communication

MWF2014: Museums and the Web Florence 2014

@svegliamuseo @thePorden

#!☺

2Efficient project = skilfull team + noble mission

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Has an idea Loves museums Loves social media Loves good stories

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What are we doing? 1. Asking foreign museums for advice

2. Matching them with volunteering Italian museums

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• Mart – Museum of Modern Art of Rovereto !• Muse – Science Museum of Trento !• Leonardo da Vinci – Science Museum of Milan !• Triennale – Design Museum of Milan

3. Interviewing ‘best online’ Italian museums

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4. Writing articles about museums, social media and digital tools

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People have been our most important discovery

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• A Facebook group of more than 700 people • Sharing news, links & comments every day !• Communication professionals • Museums professionals • People keen on museums

This is where they can meet!

Let me introduce you to the museum lovers community

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Museums are joining in, presenting themselves and asking for advice. !Some of them didn't even have a social profile until a few weeks ago!

What’s happening?

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Museum professionals are starting to find out new possibilities, initiatives, channels and ways to engage new followers. !i.e. #followamuseum day

What’s happening?

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People with different backgrounds are confronting each other & discussing museum-related topics. !i.e. permission to photograph

What’s happening?

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Museums are asking for advice straight to the community. !i.e. Facebook page VS private profile

What’s happening?

This got 74 comments! People actually CARE about museums

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What will happen?

We’re planning to give museums some useful tools to help them find their way through online communication: they need to reach their audience! !• e-book • workshops • museum case history

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But most of all

We’ll keep talking with people: they are the most important resource, both for us and for museums!

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Thank you!