Museums and the Web 2013 - mobile parade - Paul Stork - Fabrique - 20130420

SHOWCASE Mobile Parade MW2013

PAUL @FABRIQUE Industrial design engineer Partner at Fabrique multidisciplinary design agency brands, design & interaction the Netherlands 25 museum projects in the past 10 years Rijksmuseum.nl is the latest

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Video @ http://vimeo.com/64135991

WHY

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99% OF CONCEPT REALIZED

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SUPER SIMPLE

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PARTICIPATION

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TABLET FIRST

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AND RESPONSIVE

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EXTREME RESULTS Average visiting time 9 min (iPad 14 min) Average pages per visit 8 (iPad 10) 1,8 million unique visitors in less than 6 month Lots of media attention More than 65.000 studios created 170.000 images downloaded Extreme stability (peak of 85.000 visits/day)

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3 TIPS

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1. STATISTICS, SECRETS AND LIES If your website is not tablet friendly you will measure low tablet usage Is 3 min visit duration good enough? IOS is used enormously but sold less Tablet statistics during tv time (we measured more tablet than desktop users during tv program) So go tablet first, go ipad (for now) Be responsive and adapt

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2. SCRUM

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2. GET AGILE, BUY THE BOOK

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3. REACH OUT AND TOUCH

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SUMMARY

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THREE TIPS Secrets and lies of statistics Get agile, evolve, use scrum Size doesn't matter, touch does

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SO REACH OUT AND TOUCH @PaulvanFabrique [email protected] www.fabrique.nl Book "get agile" by Pieter Jongerius ea is sold at Amazon

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20 MOBILE CONVENTION 2011

Museums and the Web 2013 - mobile parade - Paul Stork - Fabrique - 20130420

Design

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