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The Museum of Modern Art Deportment of Pboioqrophv GRANCEL FITZ ADVERTISING PHOTOGRAPHS: 1929-1939 The Edward Steichen Photography Center, 2nd Floor March 20 - June 24, 1986 CHECKLIST All works are gelatin-silver prints unless otherwise indicated. Dimensions are recorded in inches; height precedes width. Museum No. title/date/description/credit/size GRANCEL FITZ American, 1894-1963 1. 1986.1 , For AMERICAN TELEPHONE AND TELEGRAPH. 1930 (Two women standing in bedroom) Lent by Paul Katz, Shaftsbury, Vermont 11 3/8 x 5 1/8 2. 1986.26 For AMERICAN TELEPHONE AND TELEGRAPH. 1934 (Men seated around table) From the collection of John C. Waddell 7l/8x97/8 3. 1986.18 For AMERICAN TELEPHONE AND TELEGRAPH. n.d . (Seated woman speaking on phone) Lent by Paul Katz, Shaftsbury, Vermont 11 15/16 x 8 3116 4. 1986.36 For CANADA DRY GINGER ALE. 1929 (Family dinner) Lent by Francis A. DiMauro 12 3/4 x 11 , 5. 74.84 For CELLOPHANE. 1929 (Woman holding cellophane wrapper) The Museum of Modern Art, New York John Parkinson III Fund 9 1/8 x 7 1/2 II Wesl53 Street, New York, N.Y 10019·5486 Tel. 212·708·9400 Coble MODERNA" Telex. 62370 MODARl MoMAExh_1418_MasterChecklist

Transcript of Museum of Modern Art · *+,-./-0123 4567"$& 8')9 6:;$5)'('74

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The Museum of Modern Art

Deportmentof PboioqrophvGRANCEL FITZADVERTISING PHOTOGRAPHS: 1929-1939

The Edward Steichen Photography Center, 2nd FloorMarch 20 - June 24, 1986

CHECKLISTAll works are gelatin-silver prints unless otherwise indicated.Dimensions are recorded in inches; height precedes width.

Museum No. title/date/description/credit/size

GRANCEL FITZAmerican, 1894-1963

1. 1986.1,

For AMERICAN TELEPHONE AND TELEGRAPH. 1930(Two women standing in bedroom)Lent by Paul Katz, Shaftsbury, Vermont11 3/8 x 5 1/8

2. 1986.26 For AMERICAN TELEPHONE AND TELEGRAPH. 1934(Men seated around table)From the collection of John C. Waddell7l/8x97/8

3. 1986.18 For AMERICAN TELEPHONE AND TELEGRAPH. n.d .(Seated woman speaking on phone)Lent by Paul Katz, Shaftsbury, Vermont11 15/16 x 8 3116

4. 1986.36 For CANADA DRY GINGER ALE. 1929(Family dinner)Lent by Francis A. DiMauro12 3/4 x 11

, 5. 74.84 For CELLOPHANE. 1929(Woman holding cellophane wrapper)The Museum of Modern Art, New YorkJohn Parkinson III Fund9 1/8 x 7 1/2

II Wesl53 Street, New York, N.Y 10019·5486 Tel. 212·708·9400 Coble MODERNA" Telex. 62370 MODARl

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CHECKLIST.(continued)

GRANCEL FITZADVERTISING PHOTOGRAPHS: 1929-1939

Museum No. title/date/description/credit/size

6. 1986.6 For CHEVROLET MOTOR COMPANY. 1933(People seated at nightclub)Lent by Paul Katz, Shaftsbury, Vermont9 7/8 x 10 1/8

7. 1986. 64 For CHEVROLET MOTOR COMPANY. 1934(Man photographing seated woman)Courtesy Amon Carter Museum, Fort Worth9 5/8 x 10 3/8

8. 1986.9 For CHEVROLET MOTOR COMPANY. 1934(Diplomat greeting woman)Lent by Paul Katz, Shaftsbury, Vermont12 3/4 x 5 5/8

9. 1986.10 For CHEVROLET MOTOR COMPANY. 1934(Standing couple at dance)Lent by Paul Katz, Shaftsbury, Vermont137/8x6

10. 1986.11 For CHEVROLET MOTOR COMPANY. 1934(Man in dressing gown and valet)Lent by Paul Katz, Shaftsbury, Vermont13 3/16 x 5 3/4

11. 1986.29 For CHEVROLET MOTOR COMPANY. 1934(Women by car at grocery)Lent by Mrs. Betty Fitz Bennett11 x 14 7/8

12. 1986.30 For CHEVROLET MOTOR COMPANY. 1934(College students with convertible car)Lent by Mrs. Betty Fitz Bennett11 x 14

13. 1986.27 For CHEVROLET MOTOR COMPANY. 1935(Woman seated in car)Carbro printFrom the collection of John C. Waddell13 1/4 x 10 3/8

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..,3.

CHECKLIST.(continued)

GRANCEL FITZADVERTISING PHOTOGRAPHS: 1929-1939

Museum No. tit1e/date/description/credit/size

14. 1986.38 For CHEVROLET MOTOR COMPANY. c. 1935(Couple in evening dress approaching car)Lent by Francis A. DiMauro9 13/16 x 11 318

15. 1986.12 For CHRYSLER AIR-FLOW AUTOMOBILES. 1934(People in evening dress around car)Lent by Paul Katz, Shaftsbury, Vermont9 7/16 x 11 9/16

16. 1986.37 Fdr CHRYSLER MOTORS CORPORATION. 1933(Two men in office)Lent by Francis A. DiMauro14 1/16 x 14 1/4

17. 1986.39 For FORD MOTOR COMPANY. c. 1933(Woman standing by car)Lent by Francis A. DiMauro7 9/16 x 10 7/8

18. 1986.16 For FROMM SILVER FOX FURS. 1937(Standing couple and Empire State Building)Lent by Paul Katz, Shaftsbury, Vermont10 15/16 x 9 15/16

19. 1986.31 FOR 1PANA TOOTHPASTE, BRISTOL-MEYERS. 1936(Blond woman)Lent by Mrs. Betty Fitz Bennett8 3/8 x 11 1/8

20. 1986.35 For ISOTTA-FRASCHINI AUTOMOBILE. 1931(Woman in car speaking to gardener)Lent by Francis A. DiMauro12 13/16 x 15 5116

21. 1986.7 For IVORY SOAP, PROCTOR & GAMBLE. 1933(Father and boy scout)Lent by Paul Katz, Shaftsbury, Vermont8 x 10 1/2

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CHECKLIST.(continued)

GRANCEL FITZADVERTISING PHOTOGRAPHS: 1929-1939

Museum No. title/date/description/credit/size

22. 1986. 13 For LINCOLN ZEPHYR AUTOMOBILE. 1936(Car and zeppelin)Gilman Paper Company Collection12 7/8 x 9 1/4

23. 1986.24 For LUX FLAKES, LEVER BROTHERS COMPANY. 1930(Seated woman with tennis rackets)From the collection of John C. Waddell8 3/8 x 7 3/4

24. 1986.3 For LUX FLAKES, LEVER BROTHERS COMPANY. 1931(Woman in floral dress seated on lounge)Lent by Paul Katz, Shaftsbury, Vermont7 3/4 x 10 5/16

25. 1986.23 For OLDSMOBILE MOTOR WORKS. 1929(Four part production scene)From the collection of John C. Waddell6 x 9 3/8

26. 1986.19 For OVALTINE. c. 1939(Waking woman)Lent by Paul Katz, Shaftsbury, Vermont10 1/4 x 9 3/4

27. 1986.4 For PARAMOUNT PICTURES. 1931(Woman in canoe)Lent by Paul Katz, Shaftsbury, Vermont7 1/8 x 9

28. 77 .86 For PARKE, DAVIS & COMPANY. 1935(Woman standinR in liVing room)The Museum of Modern Art, New YorkGift of Paul Katz, Shaftsbury, Vermont7 9/16 x 9 7/8

29. 1986.32 For PENN MUTUAL LIFE INSURANCE COMPANY. c. 1939("Office of the Presielent")Lent by Mrs. Betty Fitz Bennett14 x 11

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5.

CHECKLIST.(continued)

GRANCEL FITZADVERTISING PHOTOGRAPHS: 1929-1939

-, Museum No. title/date/description/creditLsize

30. 1:986.2 For PEQUOT SHEETS, NAUMKEAG STEAM COTTONCOMPANY. 1930

(Sleeping woman)Lent by Paul Katz, Shaftsbury, Vermont7 x 7

31. 1986.28 For PONTIAC MOTORS. 1934(People at beach)From the collection of John C. Waddell9 3/8 x 7 7/16

32. 1986. 5 For PROPACK RAZOR BLADES. 1931(Men I s club)Lent by Paul Katz, Shaftsbury, Vermont6 3/8 x 10 3/8

33. 1986.25 For WESTINGHOUSE REFRIGERATORS. 1931(Woman opening refrigerator)From the collection of John C. Waddell7 5/8 x 10 1/16

34. 1986.40 CLIENT UNIDENTIFIED. n.d.(Woman removing pie from oven)Lent by Francis A. DiMauro12 7/8 x 11

35. 1986.41 CLIENT UNIDENTIFIED. n.d.(Couple eating breakfast)Lent by Francis A. DiMauro13 1/2 x 10 3/8

36. 1986.33 CLIENT UNIDENTIFIED. n.d.(Man shaving)Lent by Mrs. Betty Fitz Bennett10 5/8 x 7 5/8

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6.

CHECKLIST.(continued)

GRANCEL FITZADVERTISING PHOTOGRAPHS: 1929-1939

Museum No. tit1e/date/description/credit/size

37. 1986.42 CLIENT UNIDENTIFIED. n.d.(Woman gardening)Lent by Francis A. DiMauro9 5/8 x 7 11/16

38. 1986.21 CLIENT UNIDENTIFIED. n.d.(Women examining lingerie)Lent by Paul Katz, Shaftsbury, Vermont9 3/8 x 7 1/2

39. 1986.22 CLIENT UNIDENTIFIED. n.d.(Woman buying toaster)Lent by Paul Katz, Shaftsbury, Vermont9 3/4 x 7 1/2

40. 1986.34 CLIENT UNIDENTIFIED. n.d.(Woman trying on hat)Lent by Mrs. Betty Fitz Bennett14 x 11

41. 1986.43 CLIENT UNIDENTIFIED. n.d.(Woman seated in car checking stocking)Lent by Francis A. DiMauro10 1/8 x 8 7/8

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