Municipal Market Analysis Your Community - WI · Fact-based market analysis is often the ......
Transcript of Municipal Market Analysis Your Community - WI · Fact-based market analysis is often the ......
Strategic Business Solutions, Inc. www.MyResearchPartner.com
Municipal Market AnalysisYour Community - WI
Executive Overview
Prepared by:Strategic Business Solutions, Inc.
804 Lochtyn RidgeWales, WI 53183
Phone: (262) 968-2070Email: [email protected]
Presented by:Brian J. Klink PhD, MBA
President
Strategic Business Solutions, Inc.
Brian J. Klink President
Strategic Business Solutions, Inc.
Brian holds a PhD in Business Administration from Kennedy-Western University along with a B.A. in Finance and an M.B.A
from Western Illinois University emphasizing marketing and statistics. He is the author of Local Marketing Leverage - a book on
market planning strategies and efficient capture of market share.
In addition to his formal education, Brian has led many planning sessions and taught research techniques to financial services
professionals across the country.
For over 18 years, Brian held Product Management and Market Research positions at the following Fortune 500 companies:
• Citicorp
• Banc One Wisconsin
• Northwestern Mutual Life
• Fiserv
Brian has also served as a consultant for service organizations such as Big Brothers and Big Sisters and community Chambers of
Commerce. He is a graduate of the Professional Speakers program and has moderated groups and made presentations to groups
such as the Council on Financial Competition, WICPA, and the WBA.
Strategic Business Solutions, Inc. www.MyResearchPartner.com
Strategic Business Solutions, Inc.
Market Analysis (Fact-based)
Fact-based market analysis is often the foundation from whichsuccessful business plans are built.
Management teams making decisions using common and consistent information that cuts through political and hierarchical boundaries and focuses on Winning Specific Markets has a proven track record for success.
Maps Matrices Segmentation/Models
OLYMPIAHELENAA BISMARCK Where are our key markets?
SALEM ST..PAULLPIERRE AUGUSTAA
BOISEMADISON
CONCORDD
LANSING
Who are our key customers & prospects?DES MOINES A HARTFORD D
SALT LAKE CITYCHEYENNEE
LINCOLN
DENVERR SPRINGFI E LD COLUMBUSS TRENTONN
TOPEKAA WWASHINGTON
Market Size + Market GrowthSACRAMENTO JEFFERSONCITY
F FRANKFORR R T
RICHMOND
SANTA FEENASHVILLE
RALEIGH
Segments Where are the key segments?
LITTLE ROCK
PHOENIX ATLANTA COLUMBIA
Competitors Competitor strengths/weaknesses?
JACKSONNMONTGOMERYY
AUSTIN BATON ROUGEE TALLAHASSEEE
Strategic Business Solutions, Inc. www.MyResearchPartner.com
WI & IL Main Street Communities
Why Study Main Street?The mix of Main Street marketsprovided a mix of Urban, Suburbanand Rural communities to study.
Comprehensive review of thesemarkets in WI & IL led to the Identification of 10 Economic Factorsthat appear to significantly influenceeconomic growth.
Strategic Business Solutions, Inc. www.MyResearchPartner.com
1. Urban Influence - Is your community influenced by a larger market or serving as a standalone entity? Three baseline segments are used to classify municipalities. (Metropolitan, Micropolitan, Rural) Base = USDA Rural Continuum Codes
2. Population Size/Growth - How large is your community? Our segmentation helps identify markets of similar size and growth to add depth to the base Urban influence segmentation.
3. Highway Interchange - What are your market entry and departure points? Communities located adjacent to interstate and major highway interchanges have very different patterns of economic development.
4. County Seat - Does your municipality serve as the County Seat? County seat communities hold unique market positions (e.g. Court House, Administration) and also have unique implications for business and professional planning.
5. University or College - Is your community home to a university or college? The presence of a higher educational facility within a market also changes the business profile and related economic development.
Economic Growth Influence Factors (10)
Strategic Business Solutions, Inc. www.MyResearchPartner.com
6. SuperCenter - Has WalMart/Target entered your market with a SuperCenterstore? Clearly, recognizing the influences in a community of SuperCenter stores should be included in the mix.
7. Key Employers - Who are the dominant employers in your market? Understanding the relative importance of key employers and complimentary services is important in economic planning. Base = States Top 200 Employers.
8. Community Bypass - Has your Downtown been impacted by a Community Bypass? Understanding the importance of community bypasses in the evolution of municipal destination points is pivotal to creating growth and alignment with infrastructure.
9. Tourist Destination Points - How many and what type of tourist attractions are in our community? Illinois is a strong tourism state. Understanding how your current mix of destination points can strengthen your economic base is an additional component within a comprehensive economic development plan.
10. Demographic Profile - What are the core demographic trends? Demographic projections provide a "road map of cultures". Age, income, occupational mix, ethnicity are all important in aligning economic development with the people who live in your community.
Economic Growth Influence Factors (10)
Strategic Business Solutions, Inc. www.MyResearchPartner.com
Profiles of similar markets provides a
foundation for… identification of Best Practices
Strategic Business Solutions, Inc. www.MyResearchPartner.com
Strategic Business Solutions, Inc. www.MyResearchPartner.com
So we can build an index of businesses
and isolate Gaps & Underserved sectors.
Strategic Business Solutions, Inc. www.MyResearchPartner.com
Which leads to prioritization of
Top Brands & Franchises.
Sectors Brands
Example: Restaurant Gap AnalysisReview of 100+ possible restaurant opportunities as potential fitsto see what emerges as potentially filling local market gaps.
Restaurants & Franchises1 Applebees 41 Cinnabon 81 Jimmy Johns 121 Popeyes Chicken
2 Arbys 42 Claim Jumper 82 Joes Crab Shack 122 Potbelly Sandwich Works
3 Arthur Treachers 43 Coffee Bean and Tea Leaf 83 Johnny Rockets 123 Qdoba
4 Atlanta Bread Company 44 Cold Stone Creamery 84 K-Bobs Steakhouse 124 Quiznos
5 AW Root Beer 45 Cousins Subs 85 KFC 125 Red Lobster
6 Backyard Burger 46 Cracker Barrel 86 Krispy Kreme 126 Red Robin
7 Baja Fresh 47 Culvers Restaurant 87 Krystal 127 Romanos Macaroni Grill
8 Baskin Robbins 48 Dairy Queen 88 Lees Chicken 128 Rubios Mexican Grill
9 Beef O Bradys 49 Del Taco 89 Lennys Sub Shop 129 Ruby Tuesday
10 Bennigans 50 Dennys 90 Logans Roadhouse 130 Rubys Diner
11 Bertucci Brick Oven 51 Dickeys BBQ 91 Lone Star Steakhouse 131 Rudys BBQ
12 Bill Miller BBQ 52 Dominos Pizza 92 Long John Silvers 132 Ruths Chris Steakhouse
13 BJs Restaurant 53 Dunkin Donuts 93 Longhorn Steakhouse 133 Ryans Restaurants
14 Black Angus 54 Einstein Bros Bagels 94 Max and Ermas 134 Sbarro Pizza
15 Blakes Lotaburger 55 El Chico 95 Mazzios Pizza 135 Schlotzskys Deli
16 Blimpie 56 El Pollo Loco 96 McDonalds 136 Shakeys Pizza
17 Bob Evans 57 El Torito Restaurant 97 McDonalds w/ PlayPlace 137 Skyline Chili
18 Bobs Big Boy 58 Famous Daves 98 Melting Pot 138 Smokey Bones Bar Fire Grill
19 Bojangles 59 Fatburger 99 Mimis Cafe 139 Sonic
20 Bonefish Grill 60 Fazolis 100 Moes Southwest Grill 140 Sonnys Barbeque
21 Boston Market 61 Firehouse Subs 101 Ninety Nine Restaurants 141 Starbucks
22 Braums Ice Cream 62 Five Guys Burgers 102 Noodles and Company 142 Steak N Shake
23 Brueggers Bagel Bakery 63 Fosters Freeze 103 O Charleys 143 Subway
24 Brusters Ice Cream 64 Friendlys Restaurant 104 Old Spaghetti Factory 144 Sweet Tomatoes/Souplantation
25 Buffalo Wild Wings 65 Fuddruckers 105 Olive Garden 145 Taco Bell
26 Burger King 66 Georgios Pizza 106 Outback 146 Taco Bueno
27 California Pizza Kitchen 67 Giordanos 107 Panda Express 147 Taco Johns
28 Caribou Coffee 68 Godfathers Pizza 108 Panera Bread 148 Teds Montana Grill
29 Carls Jr 69 Golden Corral 109 Papa Johns 149 Texas Land and Cattle
30 Carls Jr / Green Burrito 70 Grandys Restaurant 110 Papa Murphys 150 Texas Roadhouse
31 Carrabbas Italian Grill 71 Hardees 111 Peets Coffee and Tea 151 TGI Fridays
32 Checkers Rallys 72 Hooters 112 Perkins 152 The Cheesecake Factory
33 Chevys Fresh Mex 73 Huddle House 113 Peter Piper Pizza 153 Tim Hortons
34 Chicken Express 74 Hungry Howies 114 PF Changs 154 Waffle House
35 Chick-Fil-A 75 IHOP 115 Piccadilly 155 Wendys
36 Chilis 76 In-N-Out Burger 116 Pizza Hut 156 Whataburger
37 Chipotle Restaurant 77 Jack in the Box 117 Pizza Inn 157 White Castle
38 Chuck E Cheese 78 Jamba Juice 118 Pizza Ranch 158 Wienerschnitzel
39 Churches Chicken 79 Jasons Deli 119 Pollo Tropical 159 Winchells Donuts
40 CiCis Pizza 80 Jersey Mikes Subs 120 Ponderosa - Bonanza 160 Wingers Grill and Bar
161 Zaxbys Restaurant
Often Open 24hrs
ABCDE Standalone Restaurant
Possible Combination
Corporate Stores Only
13
Chili’s Example – Provide Corporate Profile
36 Chilis
Category Family
Company Name Brinker International
Address 6820 LBJ Freeway
City Dallas
State TX
Zip 75240
Phone 800-775-7290
Franchised Units None
Company Units 1000+
Total 1000+
Cash Investment (000)
Total Investment (000) 1,000+
Registered All
Description
Chili's® Grill & Bar is a leading casual dining
restaurant chain with a fun and energetic
atmosphere where family and friends can
gather over a delicious meal.
Notes:
City State Chili's - 14Appleton WI
Brookfield WI
Delavan WI
Germantown WI
Green Bay WI
Kenosha WI
Madison WI
Madison WI
Milwaukee WI
Oconomowoc WI
Plover WI
Sheboygan Falls WI
W. Milwaukee WI
Waukesha WI
14
Contact Information
15
Company Name Street Address City State Zip Executive Last Name Executive First Name Executive Gender Executive Title Phone Number
Chili's Grill & Bar 1170 N Casaloma Dr Appleton WI 54913 Gaupp Dave Male Site Manager (920) 954-1188
Chili's Grill & Bar 17915 W Bluemound Rd Brookfield WI 53045 Mauer Jack Male Site Manager (262) 792-9790
Chili's Grill & Bar 8190 Cass Ave Darien WI 53114 (414) 302-5650
Chili's Grill & Bar 2003 E Geneva St Delavan WI 53115 Paul Chris Male Site Manager (262) 728-8510
Chili's Grill & Bar 6439 S 27th St Franklin WI 53132 Bullen Julie Female Site Manager (414) 761-5889
Chili's Grill & Bar N96w18640 County Line Rd Germantown WI 53022 Boettcher Brian Male Site Manager (262) 250-1254
Chili's Grill & Bar 2363 W Mason St Green Bay WI 54303 (920) 491-1078
Chili's Grill & Bar 6903 75th St Kenosha WI 53142 Peterson Ryan Male Site Manager (262) 697-3667
Chili's Grill & Bar 4344 East Towne Madison WI 53704 (608) 242-8530
Chili's Grill & Bar 7301 Mineral Point Rd Madison WI 53717 Miller Terry Male Site Manager (608) 833-8851
Chili's Grill & Bar 1601 Miller Park Way Milwaukee WI 53214 Guezlow Mike Male Site Manager (414) 389-9739
Chili's Grill & Bar 1229 Corporate Center Dr Oconomowoc WI 53066 Fitzgerald Matt Male Site Manager (262) 567-4233
Chili's Grill & Bar 165 Crossroads Dr Plover WI 54467 (715) 254-3922
Chili's Grill & Bar 4001 Highway 28 Sheboygan WI 53081 Vosters Jim Male Site Manager (920) 453-9580
Chili's Grill & Bar 1260 W Sunset Dr Waukesha WI 53189 (262) 549-9898
Individual store contact information is captured from a separate sourceand may vary slightly from data found in the corporate listings.
Municipal Market Analysis
Strategic Business Solutions, Inc. www.MyResearchPartner.com
Profile Your Community…
Compare it to Similar Markets…
LOB Index to Isolate Gaps & Underserved Sectors…
To Identify Top Brands &
and area contacts.