Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311...

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Muni Etiquette Campaign February 2018

Transcript of Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311...

Page 1: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B

Muni Etiquette Campaign

February 2018

Page 2: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B

New LRV4 Train, New Muni Campaign

• Launched Car 2006 in

November 2017

• First of five new Muni

trains built locally at

Siemens’ Sacramento

plant

Page 3: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B

Goals of Muni Etiquette Campaign

• Tout new Muni train features -- new seating design; new front step mechanisms for improved accessibility; modern diagnostic software and more

• Encourage desired customer behavior with a fun campaign based on popular songs

Page 4: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B
Page 5: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B
Page 6: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B
Page 7: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B
Page 8: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B
Page 9: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B
Page 10: Muni Etiquette Campaign - SFMTA · 2/2/2018  · Like the Beatles, we think you'll understand. 311 Free language assistance / / Ayuda gratis con el idioma / BecnnaTHaH noMou4b nepeB0AWK0B

Thank you