Mumbai dabbawala
-
Upload
harish-belagali -
Category
Business
-
view
4.396 -
download
1
Transcript of Mumbai dabbawala
ORGANIZATION WHICH HOLDS
WORLD RECORD for BEST TIME
MANAGENENT
MUMBAI’S DABBAWALA
“If commitment is there, Qualification can be built”
Meaning of Dabbawala
A dabbawala in Marathi ,literally means person who carries boxes
Dabbawala is a person in Indian city of Mumbai who is employed in a unique service industry whose primary business is collecting the freshly cooked food in lunch boxes from the residence of office workers & delivering it to their respective work places and returning back the empty boxes by using various modes of transport
Early Life of Dabbawalas The origin of the Dabbawalas'
lunch delivery service dates back to the 1890’s during the British raj.
The concept of dabbawala originated when India was under the rule of British. Many British people who came to the colony did not like the local food, so a service was set up to bring lunch to these people straight from their homes.
Founder of Dabbawala System
Hon. Mahadeo Havaji Bacche Hon. Dhondiba Medge
Nutan Mumbai Tiffin Box Suppliers Association (NMTBSA)
• History : Started in 1890• Charitable trust : Registered in
1956• Avg. Literacy Rate : 8th Grade
Schooling (85% Illiterate)• Total area coverage : 60 Kms – 70
Kms (Virar – Churchgate , Kalyan / Panvel –CST)
• Employee Strength : 5000• Number of Tiffin's : 2,00,000 Tiffin
Boxes i.e 4,00,000 transactions every day.
• Time Taken : 3 hours• Total Turnover : 50 Crore INR• Industrial Growth : 5-6% every
year
• Technological Backup : Nil.• Cost of service - Rs. 300 - 350/month ($ 6.00/month)• Standard price for all (Weight, Distance, Space)• “No strike” record as each one a share holder.• Earnings – 5000 to 6000 p.m. per Dabbawala.• Diwali bonus: one month’s salary by customers.• Great at time management even during floods ( A practice Seldom seen in Indian context)• Six Sigma Performance. ( 1 defect in 16 Million Transaction)
PRESIDENT & GENERAL SECRETARY of NMTBSA
Raghunath Medge And Mr. Gangaram Laxman Taleker
TIFFIN BOX SUPPLY ASSOCIATION
HOW DO THEY WORK??
• Organizational Structure
• The Code
• Operations
• War Against Time
Executive Committee(5 members)
Teams of 20-25 headed bya group leader
Individual Dabbawala’ s workload:Collect from home – 40 tiffins Delivery at office – 40 tiffins
Return empty tiffins to home – 40 tiffins
Organizational Structure
13 members
VICE PRESIDENT
GENERAL SECRETARY
TREASURER
MEMBERS ( 5000 )
MUKADAM
DIRECTORS ( 9 )
PRESIDENT
WORKING OF DABBAWALA
9:30 AM TO 10:30 AM 10:34 AM TO 11:20 AM 11:20 AM TO 12:30PM
2:40 PM TO 3:30 PM 1:15 PM TO 2:30 PM 12:30 PM TO 1 PM
3:30 PM TO 5 PM
Pick up Dabba from Residence/Caterer
and bring it to Andheri Station.
*Journey in Local Train*
Unloading and Sorting at
Destination Station.
Delivery to respective customers.
Collection of Empty Dabba.
Sorting at Destinations station.
Returning Dabba to Residence/Caterer.
CODING• Initial Coding System used colored threads
to mark 7 Islands• Then Utilized thrown away cotton waste
from tailors• Now they are using color markers:• E :: Code for Dabbawala Street at residential station• VLP :: Residential Station Ville Parle• 3 :: Code for Destination station. Example :: Church gate• 9 :: Code for Dabbawala at
Destination.• Ex :: Express towers ( Building name)• 12 :: Floor no. in the building.
FLOW LOGIC
Grant Road(12)
Churchgate(1-10)
Lower Parel(14)
2
3
7
4
5
6
DistributionBy Carriersat lunchtimeTo offices
Point of AggregationAnd Sorting
C DB
A E
Collection from home
1
Zones for Destination
SIGMA LEVELSDefects per Million %
Accuracy Opportunities (DPMO)
One Sigma 691,500 30.85%Two Sigma308,500 69.15%Three Sigma 66,810 93.32%Four Sigma 6,210 99.38%Five Sigma 233 99.977%Six Sigma 3.4 99.9997%Seven Sigma 0.020 99.999998%
COMPANIES WHICH IMPLEMENTEND 6 SIGMA IN ONE
WAY OR OTHER• Amazon.com• DHL• General Electrics• HBSC Group• Maple leaf food• LG Group• Motorola• Mumbai’s
Dabbawalas
• Samsung Group• PepsiCo• The McGraw Hill
Companies• Toshiba• US Army, Navy, Air
force• Vodafone• Whirlpool• Wipro n many more
Management lessons from dabbawala
Keep Operational cost to minimum:• Use cycles, Hand carts, Local trains• No big office to maintain• No IT Budget and No Miscellaneous cost• No Add budget – word of mouth publicity!• Very Nominal Monthly service cost – Rs 200/-
Keep Capital Investment bare minimum:• Hard Work, Honesty, Promptness and Time management are the only investment• Low office cost• Cheap Hand carts• Cycles - easy to maintain• Use of public space for sorting
Just serve your costumer – nothing else !!• Always deliver food on time – even during heavy rains• Always on time – even without using a watch• Don’t try to impress or Bother costumers with unsolicited offers• Bothering Costumers with offer may force them to discontinue even existing services
Never deviate from your core competency:• Only business of delivering home made food to
clients• Efforts to sell other products through
dhabbawala system failed• Be “Master of one trade rather than Jack of all”• Develop products and services around core
competency, if required
Commitment matters – qualification doesn’t !!• 85% of dabbawalas are illiterate• Max. level of literacy – 8th standard failed• Still able to offer world class service, as they are committed to offer food to costumer on time• “If commitment is there, Qualification can be built”
Know the implications of failure:• If food is not delivered on time, it angers customers and work will suffer• May cause problem between customer and his wife• A vegetarian gets a non-veg dabba – BIG Problem !!• “Knowing the implications of failure makes you more responsible and serious towards your work”
Build your services around existing infrastructure• Use reliable, fast, efficient and cheap local train services• Many food companies in Mumbai use their own infrastructure – tough to maintain and costly as well• “Building new infrastructure increases the cost of service”
Abandon Bad customers:• When dabbawala knocks door, the dabba, should be ready• If its not for 3 consecutive days, then the sevice is stopped as it affects the service to other customers• “Bad customers affect operation and profitability from existing customers”
Penalize employees for non compliance• Dabbawalas are penalized for not wearing Gandhi Topi, Consuming Alcohol, Smoking Cigarette, not pre informing about leave and misbehaving with customers• After a few warnings, if dabbawala dosen’t improve, he is expelled from system• Discipline is main reason for their success
SWOT ANALYSIS
Strengths Weakness• Simplicity with
innovative service• Co ordination, team
spirit and time management
• Low operation cost• Customer
satisfaction
• Highly dependability on local trains
• Low funds for association
• Limited access to education
• Caste based
Opportunities Threats
• Wide scale publicity
• Low operational cost
• Catering
• Direct competition from other caterers
• Indirect competition from fast food joints and hotels
• Company canteens
Some achievements World record in Best Time Management Name in “Guiness Book of World Records” Registered with Ripley’s “believe it or not” Six Sigma rating by Forbes Got ISO 9001: 2000 for excellence in
services One among to 50 entrepreneur in India
Awards and Felicitation Invitations for conferences from IIML, Harward, Cambridge, Oxford, IIMA, Lilly, British Telecom, MIT,
MET, Dr. Reddy’s Lab Foundation
Hyderabad, SCMHRD Nashik BITS – Pilani, and many more.
Also, Included in a subject in Graduate School of Journalism University of
California, Berkeley.
Documentaries Television• BBC• MTV• TV TODAY• TV TOKYO• CNN• AAJ TAK• STAR TV n many more
Radio• GERMAN RADIO
NETWORK• RADIO MIRCHI• MADIO MID DAY• FM GOLD• BBC RADIO n many more
VVIP VISITS
England King Prince Charles met dabbawalas on 4th Nov, 2003
He was told to come to church gate station between 1:30 to 2:30 Am, so that the delivery of dabbas to clients is not affected
Virgin Group Chairman, Richard Branson, travelled with Dabbawalas and delivered dabba to his own employee.
US Secretary of CommerceGary Locke
Letter from Prince CharlesAfter floods in Mumbai
“ We don’t understand Six Sigma. We are a bunch of illiterates. But we do know our prime responsibility –
customer satisfaction. And to achieve that, we can put in hard work like no one else”,
- President NMTBSARaghunath Medge
- Harish Belagali