Show Report

member of

MUMBAI4 – 6 Sept 2018

Kids India has again proved its leading position in the market

Manufacturers and traders from the industry of toys, children's products and sports goods of different countries showcased their products at the 6th edition of this concentrated B2B trade fair of Kids India.

160EXHIBITORS

300+BRANDS

5,356ATTENDEES

8,100 m²EXHIBITION AREA

“As the prime industry association our main interest is to work towards the overall growth of the Indian toy industry. Kids India has been able to nurture this interest of ours by providing our members with a fantastic platform to showcase their vast potential and to do business at a single platform in India. We are absolutely proud of our association with Kids India.”

- MANISH KUKREJAPresident

The All India Toy Manufacturer's Association

“Kids India is the perfect platform to showcase the sector’s expansion not only to Indians but also to the whole world. The interest of international buyers has increased drastically over the past years and we see it growing a lot more in the coming years which will further boost the exports”

- TARUN DEWANExecutive Director

The Sports Goods Export Promotion Council

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FAIR

Kids India 2018 had a mix of well known brands as well as new comers and startups

“Kids India has been a great platform for Green Gold and has definitely worked wonderfully for us on our new associations and alliances with our brands Chhota Bheem, Mighty Raju, Super Bheem and others. It also helped us as a point of contact with all our present partners and future ones too. This exhibition has triggered the business of toy industry to a new high in India and boosted the trade volumes. We look forward to a bigger show next year with newer opportunities.”

- SAMIR JAINExecutive Director

Green Gold Animated Pvt. Ltd.

“2018 being our first year at Kids India, we were amazed with the quality of execution of the event and overwhelmed with the positive response we received from the visitors. I believe this is the best and biggest B2B forum for the toy industry in India and we look forward to the next one.”

- BHAVESH SOMAYAManaging Director

Hasbro LLP

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EXHIBITORS

03

84% of exhibitors hadon the spot successful salestalks

94% of exhibitors wantto recommend Kids India totheir business partners

84% of exhibitors arecompletely satisfied with thequality of visitors

81% of exhibitors havealready decided to take partin Kids India 2019

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23%Industry

7%Exporter / Importer

4%Department / Mail Order

4%Licensors / Franchisers

4%Educational Institutions

4%Advertising / Media

4%Others

26%Retail / Speciality Trade

24%Wholesale / Distributor / Trader

VISITORS FROM ALL BUSINESS SECTORS

VISITORS

90%

94%

94%

of the visitors were completely satisfied or satisfiedwith their visit to Kids India

of the visitors influence purchasing decision makingin their companies

of visitors already decided to visit Kids India in 2019

Visitors from following countries attended Kids India:

Australia, Austria, Bangladesh, Belgium, Botswana, China, Denmark, France, Germany, Ghana, Hong Kong, Indonesia, Japan, Korea, Kuwait, Malaysia, Mauritius, Mexico, Nepal, Netherlands, Philippines, Saudi Arabia, Singapore, South Africa, Sri Lanka, Sudan, Tajikistan, Thailand, United Arab Emirates, United Kingdom, United States

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VISITORS

05

VISITOR DEMOGRAPHIC

India: Visitors from 22 Indian states

Global: Visitors from 31 countries

CENTRAL INDIA• Madhya Pradesh• Chattisgarh

EASTERN• West Bengal• Jharkhand• Bihar• Odisha• Assam• Mizoram

SOUTHERN• Telangana• Tamil Nadu• Kerala• Andhra Pradesh• Karnataka

WESTERN• Maharashtra• Gujarat• Rajasthan• Goa

NORTHERN• Delhi• Uttar Pradesh• Haryana• Punjab• Uttarakhand

“We visit Kids India every year and it is always a very good experience. It is the perfect platform where we can meet our existing partners and find new ones, all at one spot. This year we came across a lot of new additions and the latest trends which were especially interesting for us. Overall it was a well organized trade fair”

- AARTI DOSHISenior Business Development Manager, Hopscotch.in

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“Kids India is the only platform in India that serves the industry as a whole. It has undoubtedly made it very convenient for retailers / e -tailers like us to interact with the right manufacturers in the industry not only on a PAN India basis but also with international suppliers. Kids India has also made it very easy to keep track of the latest trends in the toy industry. With new additions of services and themes every year it also keeps the excitement alive for the attendees.”

- NIKHIL DUACategory Head, Snapdeal.com

VISITORS

SPECIAL AREAS

TrendingNow Pavilion

The TrendingNow pavilion showcases selected products that matches with the trends of the year 2018 - 19 and gives an overview on the year's trends.

Tech Toys: includes toys, games or activities which incorporate technology in them.

Express Yourself: toys that encourages children to be creative and imaginative.

Back to School Pavilion

This pavilion is focused on manufacturers and traders of school and stationery articles, i.e. school bags, lunch boxes, creative articles and many more.

Sports Arena

This arena for sports goods made its debut this year. It offers attendees to try, feel and experience the products.

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Seminar and Workshop:Serving as India's knowledge and networking platform for the industry, a comprehensive seminar and workshop program rounds off the unique character of Kids India.

The major topics covered:

• Indian Toy Industry • Industry Trends • Licensing

• 3D Printing • Store Design • Product Design

SPECIAL AREAS

“Kids India 2018 has been a huge success for us. We have got a lot of interested buyers already. Our product falls under the trend "Tech Toys" so our product Shift Orboot was present at the TrendingNow pavilion as well which further enhanced our presence at the show. We look forward to Kids India 2019.”

- HARSHAL VEDVice President - Sales, PlayShifu India

“We have participated at Kids India for the very first time under the Back to School pavilion and it was an excellent experience. It was a unique fair with quality visitors that perfectly matched our quality products.”

- GAJENDER DABASManaging Director, Happyfeets India

kidsindia.co.in

India's largest B2B fair for toys, children's productsand sports goods industry

member of

For further information please contact:

Spielwarenmesse India Pvt. Ltd. Crescent Building, Level 2,Lado Sarai, Mehrauli RoadNew Delhi – 110030

Supported by: Organized by:

Mr. Aman Singh

+91 11 6696 1160

📧 a.singh@spielwarenmesse.in