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Multiple services
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Transcript of Multiple services
WELCOME
INTRODUCTION Contribution of services in Bangladesh. A better place to live. Better prosperity. Change in human lifestyle. Concept of “Asiana”
THEMEService types:Washing.Cleaning.Electricity Maintenance.Transport.Painting.Gardening and pest control.Child Care.
SERVICE CHARACTERISTICS Evaluation standards. Encounter stage. Roles and scripts. Hybrid service. Differentiation strategy. Highly intangible. Service concept. Supplementary service.
VALUE PROPOSITION New concept. Self service for a few. Safe and sound environment. Immediate response. Emergency procedures.
MARKETING MIX Product. Pricing. Place. Promotion. Process. People. Physical Environment. Productivity and Quality.
Washing Per month charge: 5000 BDT
Cleaning 500 BDT per room
Electricity Maintenance 500 per call. Operational costs must be provided by the customer
Transport700 Per hour for Ordinary cars.1500 Per hour for Fancy cars.
Painting 1000 Per room (Interior)10000 Per house (Interior and exterior)
Gardening and Pest Control 7000BDT Per month
Child care 10000 Per month
*People who are using our child care facility and
washing facility with our membership card will get
15%Dscount for all services.
INVESTMENTS
Cost of the facilities 11 crore BDT.
Car cost Micro Buses- 1crore 50 Lakhs BDT. (15 Lakhs Each). Number of Buses: 10.Private cars- 1 crore (10 Lakhs each). Number of Cars: 10.Fancy Cars- 1 crore.(20 Lakhs each). Numer of Cars: 5
Washing machines cost 2lakh 50thousand (10000 each). 25 machines.
Office wings and workers facility setup cost 5 lakhs BDT (1lakh for each facility).
Experts salary 5 Lakhs BDT (50,000 each)/Month
Workers salary 3 Lakh BDT (10,000 each)/Month
Spokesperson salary 1lakh 50 thousand (15000 each)/Month
Child care 2 lakh 50 thousand. (10000 each)/Month
Marketing Cost
20 Billboards 200000/ Month.
Total Investment 20 Crore BDTInterest rate 17%Debt-Equity 70%-
30%
SALES PROJECTION
2013 2014 2015 2016 20170
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
Sales Projection for ASIANA (2013-2017)
Sales Projection for ASIANA (2013-2017)
PROFIT PROJECTION
2013 2014 2015 2016 20170
5000000
10000000
15000000
20000000
25000000
30000000
Net Profit Projection Of Asiana
Net Profit Projection Of Asiana
ROI
2013 2014 2015 2016 2017
ROI projection for 2013-2017 -0.07 0.23 0.22 0.307 0.523-5%
5%
15%
25%
35%
45%
55%
ROI projection for 2013-2017
1st
Year
RO
I is
-7%
SERVICE BLUEPRINT Process. Physical Evidence. Customer actions. Points of contact:
Visible contact. Invisible contact.
Support Processes
Customer actions: Calls, Providing designs, Check-in and registration, going to rooms.
Visible contact: Woker-customer communication, greetings, child care workers, help from washing facility.
Invisible contact: Call centre orders, making reservations, online payment, taking baby to the child care, delivery of cars to the spot and returning of cars.
Support processes: Call centre orders, reservation systems, regestration systems, prepared baby foods, quality of service.
Line of Interaction
Line of Visibility
Line of internal interaction
POSITIONING Values associated with the service. Facilities. Psychographic segments. Profit potentials. Specific attributes.
DEMAND CAPACITY MANAGEMENT
Back up teams. Different facilities. Fixed capacity MGT. Stretching in Eid, Puja, New year. Agencies for recruiting. Chasing patterns of demand.
SEASONS Off peak. Shoulder. Peak.
SERVICESCAPE
Thank You