Multiple Indicator Cluster SurveysData Dissemination and Further Analysis Workshop

Going Beyond the Final MICS Report: Planning for Data Dissemination and

Further Analysis

Data Dissemination and Further Analysis Workshop

MICS4 Final Reports

In order to maximize MICS data use…

… an effective dissemination strategy should be implemented

To accomplish what?

•Identify high need populations or geographic areas… highlight disparities (equity focus)

•Monitor progress/Update SitAn of children

•Establish baseline standards for future evaluation

•Set priorities for programs/Develop targets, objectives

•Justify new activities and budget allocations

MICS data have been widely used to strengthen programs and policies at both

national and regional levels. Also to:

•Mobilize stakeholders and stimulate debates•Justify proposals for new projects or funding •Stimulate “positive” competition•Inform media

•Plan advocacy campaigns to strengthen public policies

•Highlight topics for communication program messages

•Facilitate additional in-depth analysis by academia and researchers

MICS4 Survey Design Workshop

MICS3 findings were instrumental to:

• initiate the establishment of the national commission on young children nutrition and feeding practices and

• the legislative proposal to ban corporal punishment

…thanks to NGOs’ advocacy work

Example of MICS data use: Serbia

MICS dissemination action plan (Key areas to be addressed: 1 of 2)

HOW TO:

• Create awareness about MICS and interest in MICS data prior to data release

• Organize national seminar – official release of final data

• Engage media and journalists• Make findings widely and attractively available at

the national, regional and international level…/2

MICS dissemination action plan (Key areas to be addressed: 2 of 2)

• Design and produce a MICS dissemination package for non-technical audiences

• Engage communication/C4D/DOC (photo, video, online stories, etc.)

• Plan and conduct an effective distribution strategy

• Pre-test and evaluate activities and tools

Overall, consider the web as an increasingly important dissemination medium

Target audiences at country level

•At national level:– Ministries (both political and technical level)– Parliament, Senate– In-country international community – Civil society, including youth associations– Technical experts–universities/research centers– Mass media– Donors

•At local level (using sub national level data):– Authorities– Civil society organizations– Mass-media– Health facility administrators

Target audiences at country level

Accessibility to MICS findings and micro data

• Printed and electronic copies of the final report• “Light” version of the final report• Micro level datasets• CD ROM, flash drives• Ready made presentations• Website – national and regional • Childinfo.org and MICS Compiler• Online communities• DevInfo 6.0 (e.g., DI Book; DI Analyser)… soon DI 7.0• Pocket card, factsheet, brochure, poster, etc.

Organizing live and/or remote presentations

• Launching of report– MICS video (global video on UNICEF WeShare can be adapted)– Political leaders (parliamentary briefings)– Ministries– Partners in development– Media (TV, radio, print)– Ad-hoc presentations on specific results

• Thematic press releases • Creating online communities to spread the word• Organize webcasts, podcasts, etc.• Participate in national/int’l thematic and/or expert conf.

Utilization ofDissemination Templates

•Print materials:– Wallcharts– Brochures– Stacked informational sheets– Youth-friendly key findings report– MICS summary

•Web or visual tools:– Word Press website– Animated presentations

• MICS exercise does not end when the report is published ….

• Include dissemination in survey planning…and budget

• Involve communication/C4D officers• Document/archive key steps of the survey with

photos, videos, interviews, web pages, media articles, etc.; kindly share with NYHQ

Plan for a MICS dissemination strategy right from the start (1 of 2)

• Consult dissemination examples on childinfo.org

http://www.childinfo.org/mics3_dissemination.htmlhttp://www.childinfo.org/mics4_examples.html

• Contact UNICEF dissemination staff at HQ

Plan for a MICS dissemination strategy right from the start (2 of 2)

• Think of different communication tools/channels for different target groups

• Include as part of the Country Survey Plan • Involve Steering Committee & communication

experts• Allocate adequate resources

A few tips for planning dissemination

Limited support from UNICEF

• UNICEF Headquarters staff in New York can guide you in the production of:– printed dissemination materials (wallchart,

brochures, key findings, etc.) and– web tools

• … granted those are provided in English or in French.

Contact information

Daniel Vadnais, Communication Specialist, Statistics and Monitoring (dvadnais@unicef.org)

and

Laxmi Venkatraman, Communication Officer,Statistics and Monitoring (lvenkatraman@unicef.org) for web-related issues