Multimedia Specification Design and Production 2013 / Semester 2 / week 7 Lecturer: Dr. Nikos...
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ultimedia Specification Design and Productio 2013 / Semester 2 / week 7 Lecturer: Dr. Nikos Gazepidi [email protected] * Notes by Dr Trevor Baker from UH
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Transcript of Multimedia Specification Design and Production 2013 / Semester 2 / week 7 Lecturer: Dr. Nikos...
Multimedia Specification Design and Production
2013 / Semester 2 / week 7Lecturer: Dr. Nikos [email protected]
* Notes by Dr Trevor Baker from UH
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Learning outcomes
Defining Information Architecture (IA)
Understanding Information Environments
Components of an information architecture
Methodology & Deliverables
Information Architecture
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Information
from Latin “informatio” (outline, concept, idea)or “informare” (to shape, form, train, instruct, educate)
Information Architecture
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Information Architecture
Information
Information is form.
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Information Architecture
InformationInformation is form that shapes what is in your mind.
Form=Idea=SeeingThe old Greek word for “form” is “idea” (“eidós”).
Information=Form=Idea
Seeing the form: getting the idea Evolve the form: develop the idea
Clear form: clear ideaClear idea: clear form
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Information Architecture
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Information Architecture
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Information Architecture
Then there was this guy...
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Information Architecture
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Understanding IA
This concept is very useful in designing interactive systems
Used in early stages of prototyping
Used as an object of communication
Used in evaluation
Used in story-boarding
Information Architecture
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Classification
Basis of all information architecture is the classification of:
Content User
Very difficult to establish exclusive categories
Information Architecture
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AI System Components
Content
Organization systems
Navigation systems
Search systems
Labeling systems
Information Architecture
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Definition of Information Architecture
…is defined by the Information Architecture Institute as:
The structural design of shared information environments.
The art and science of organizing and labeling web sites, intranets, online communities and software to support findability and usability.
An emerging community of practice focused on bringing principles of design and architecture to the digital landscape.
Information Architecture
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A visual definition
Information Architecture
QUESTIONS
ANSWERS
Users Audience types Information needs
Info. Architectureorg, label, nav &searching systems
Content scope & volume structure metadata
Business Context strategy resources culture/politics workflow
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Why is IA difficult?
Information Architecture
USERS
Communication chasm
documents & apps
ExamplePersonal Digital Assistant
SynonymsHandheld Computer
"Alternate" SpellingsPersenal Digitel Asistent
Abbreviations / AcronymsPDA
Broader TermsWireless, Computers
Narrower TermsPalmPilot, PocketPC
Related TermsWindowsCE, Cell Phones
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Why is IA important?
Information Architecture
Cost of finding (time, clicks, frustration, precision).
Cost of not finding (success, recall, frustration, alternatives).
Cost of development (time, budget, staff, frustration).
Value of learning (related products, services, projects, people).
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A user’s perspective?
Information Architecture
Personal Network & Colleagues
NotesDB
Shared LAN Drives
Special apps
Public websites
Intranets
Other resources
Printed resources
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Information Environment?
Information Architecture
BusinessContext
Content Users
Business models & goals, corporate culture, resources
document types, objects, structure,attributes,meta-information
information needs, audience types,expertise,tasks
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Information Environment: Context
Information Architecture
BusinessContext
Characteristics of Large Companies Increasingly global / distributed enterprises Multiple cultures and languages
Complicating Factors (Intranets & Web Sites)Authors and users spread across departmentsOwnership unclearBalance of centralization versus decentralization unclear
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Information Environment: Users
Information Architecture
Users
Complex and Diverseinformation seeking behavior, needs, expertise
Many Ways to Studyobservation, interviews, modeling, testing, tracking, observation
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Information Environment: Content
Information Architecture
Content
Data store Document store
Unpublished &Tacit knowledge
Financial Sales,OracleSybaseMainframe
Text, PPT, XLS, HTML, XML, MS Office, Notes
Print Documents, Oral Communication, Memory, PCs, Folders
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Why is IA difficult?
Information Architecture
USERS
documents & apps
Users cannot find the information they need
SuppliersCustomersPartners
documents & apps
Users access the right information on right time
employeesInterested public
