Multimedia on the Cheap: Better storytelling with new media tools Andrew Chavez Associate Director /...
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Multimedia on the Cheap:Better storytelling with new media tools
Andrew ChavezAssociate Director / Digital InitiativesTexas Center for Community Journalism
New Media for the News Media WorkshopMarch 11 to 13, 2009 at the TCU Schieffer School of Journalism
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But first …
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GoogleAnalytics
• Drill down into your site’s usage stats
• Show advertisers who is seeing their ads
• Learn how people navigate your site
• Get regular reports sent to your inbox
$0$0Price tag:
Know how to embed code (once)
Skills needed
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GoogleFeedburner
•Let Google pay for the bandwidth
•Setup e-mail alerts
•Have a permanent link to your feed
•Provide social network links
$0$0Price tag:
Basic Web skillsMust already have an RSS feed
Skills needed
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AddThis•Provide an e-
mail link•Add links to
social-networking sites
$0$0Price tag:
Know how to embed code
Skills needed
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Multimedia
“If you haven’t started to think beyond telling stories with photos and text, you’re
walking into the tar pits.”— Jim Ray, multimedia producer, MSNBC.com
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Multimedia
•Cons▫Can be more time consuming▫Might have limited shelf life▫Requires “multimedia skills” and “web
skills”•Pros
▫Most human form of storytelling (they are the ones who buy the paper)
▫Can bring mediums to communities wouldn’t otherwise have them
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Interactives
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Sproutbuilder•Make
interactives that have polls, videos, news feeds, photos, maps, etc.
•Can be a way to do a “notebook dump” and repurpose content
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
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Vuvox•Create
interactive timelines that have photos and videos embedded in them
*Also check out Capzles
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
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Blog TalkRadio
•Create a radio-type call-in show
•Stream your show or podcast it and let people download it
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
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Slideshows/Photos
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The Rocky Mountain News TCU Daily Skiff
Final Salute• http://denver.rockymounta
innews.com/news/finalSalute/
Obama in Dallas• http://media.www.tcudaily
skiff.com/media/storage/paper792/news/2008/02/21/News/Obama.Emphasizes.change.In.His.Speech.To.Dallas-3224283.shtml
Audio slideshows
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Audio SlideshowsPhotos Audio
• Anything with JPEGs • Sony ICD-UX70 Recorder [$90]▫ 1gb memory, built-in
USB connection, miniplug mic jack, .mp3 format
• Wavosaur editing software [free]
• Microphone [$15]
Presentation
• Soundslides [$30]
$135
$135
Price tag:
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Flowgram•Create
interactive slideshows by mixing photos, audio, PowerPoint, etc.
•Could replace Soundslides in your workflow
$0$0Price tag:
Basic multimedia skillsKnow how to embed code
Skills needed
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animoto•Super easy•Syncs your
photos up with music
•More of a cookie-cutter solution than the others
$0$0Price tag:
Know how to upload filesKnow how to embed code
Skills needed
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Video
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Some statistics
•75% of online video users watch an average of 158 minutes of video per month (2007)
•57% of online video users share links to the videos with friends (2007)
• Young adults are twice as likely as others to go YouTube for video (2007)
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Videos — where to put ‘emProfessional sites User sites
• Offer advertising integration
• Customizable players• Content management
system• User integration• Much more expensive
• One of the masses• Easy setup• Stable• They support your
bandwidth• May include ads from the
host• May still support your ads
YouTubeBlip.TV
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Mogulus•Run your own
online TV station
•Show live video from a camera hooked up to a computer
•Set up playlists of videos for Mogulus to play automatically
$0$0Price tag:
Intermediate multimedia skillsKnow how to embed code
Skills needed
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Qik•Stream video
live from a cell phone
•Requires cell phone with data connection
•Integrates with Mogulus
$0$0Price tag:
Basic Web skillsKnow how to embed code
Skills needed
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Videos — making ‘emSoftware
Built-in Software
• Windows Movie Maker [free]
• iMovie [free]
High-end Software
• Final Cut Pro [$1,299]
• Avid NewsCutter [$2,495]
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Videos — shooting ‘emCamera
• Microphone jack [ideal]
• Connect to your computer
• Mount on a tripod
Phone
• Connect to your computer or have e-mail
Web cam
• Pretty much anything works
• You can hook your mic up to your computer
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Hands-on timeBlogger, YouTube accounts Workshop resources
• Site:http://www.blogger.com
• User name:[email protected]
• Password:newmedia
• Site:http://digital.community-journalism.net
• Go to:Workshops -> Materials -> New Media for the News Media, March 2009