Multimedia newsrooms, for Suburban Newspaper Association
-
Upload
joe-grimm -
Category
Technology
-
view
453 -
download
0
description
Transcript of Multimedia newsrooms, for Suburban Newspaper Association
![Page 1: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/1.jpg)
Leading Digital Newsrooms
Taking Newsroom Staffs Deeper into the Digital World
![Page 2: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/2.jpg)
Joe GrimmMichigan State University
Ask the Recruiter, Poynter.org
My first job as a newbie in 1976 was to help a newsroom convert to computers. We have been adapting and growing ever since. The pace of change will only get faster, so get on board now.
![Page 3: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/3.jpg)
Let’s Bust Some Myths
![Page 4: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/4.jpg)
Myth No. 1
Only the young can do digital media. You can’t teach old dogs new tricks, so we can just kick them to the curb.
![Page 5: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/5.jpg)
![Page 6: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/6.jpg)
Myth No. 2
Young people -- digital natives -- grew up with this stuff. It’s easy for them. Like breathing.
![Page 7: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/7.jpg)
![Page 8: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/8.jpg)
![Page 9: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/9.jpg)
![Page 10: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/10.jpg)
![Page 11: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/11.jpg)
Myth No. 3
It’s just a bad economy and digital media is just a fad. These things come and go in cycles. If we just wait, everything will be a-l-l-l-l-l better!
![Page 12: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/12.jpg)
What My Son Taught Me
•Coke.com, circa early 1990s
•The rental car, Germany and the camera
•‘Find a job where you will use technology.’
![Page 13: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/13.jpg)
He was grasping at straws --but he was right.The resource he
wanted was, in fact,out there. So are
the tools we needtoday.
![Page 14: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/14.jpg)
When is a camera
really a pencil?
![Page 15: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/15.jpg)
Duh!
![Page 16: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/16.jpg)
So, what are we gonna DO about it?
![Page 17: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/17.jpg)
Rule 1: Don’t:
![Page 18: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/18.jpg)
Instead, Lead with:
EnthusiasmOpennessCuriosityInclusionUrgency
![Page 19: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/19.jpg)
QuickTime™ and a decompressor
are needed to see this picture.
![Page 20: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/20.jpg)
Recognize & Reward
•In-house experts•The power of mentoring•The value of a good mistake•Rapid prototyping•Ready-made tools
![Page 21: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/21.jpg)
Using Social Media
1. Listen
2. Participate
3. Audience is on stage
4. Transparent
![Page 22: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/22.jpg)
Give ’em
•Flexible hours
•Sweet equipment & software
•Freedom to create
•Credit
•Room to have fun
![Page 23: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/23.jpg)
Describe a Direction;They Will Find the Way
![Page 24: Multimedia newsrooms, for Suburban Newspaper Association](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b01585806b503408b4572/html5/thumbnails/24.jpg)
Thank you
Joe Grimm
www.jobspage.com
Ask the Recruiter on Poynter.org
Michigan State University