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Multimedia Localization StrategiesA Handy Guide for Conquering Omnichannel Communications

John Fearnside, Technical Services Manager

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By 2013, more than 25% of online content consumed in a day will be pictures, video and audio

Gartner

Product tutorials

(Social) campaigns

Corporate communications

Branding

Recruiting

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Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)

Some Facts and Figures About Video…

Around 40 percent of European viewers watch on-demand online video to completion. There is little variation from country to country for this trend. Representing a great opportunity for mid-roll ad insertion. (ooyala)

Half of all on-demand video streamed in Sweden and Norway is over 30 minutes long—compared with 18 percent in the U.S.

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21 percent of all online video is streamed on smart phones and tablets in the United Kingdom, nearly double the global average.

Some Facts and Figures About Video…

More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).

76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)

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Casting acceptable talent

Professional equipment

Varying levels of quality required for different types of content

Cost effective

Editing graphics within the videos

The Challenges of Video Localization

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Myth #1: We don’t need to localize video

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• Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)

Myth #1: We don’t need to localize video

• 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

• Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)

• 92 percent of mobile video viewers share videos with others. (Invodo)

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Myth #2: Video Localization is Expensive

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Myth #2: Video Localization is Expensive

Not all video localization requires a soundstage. There are multiple ways of handling voice-over work to varying degrees of quality

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Myth #3: Managing Assets is Hard

Myth #3: Managing Assets is Hard

Manage• Media upload• Crop & resize• Add metadata• Unlimited users

Video

On-demand cloud services

Enrich• Localization• Branded players• Galleries• In-screen applications

Distribute• Global web sites• Mobile & tablets• Social media • Statistics

ExperienceIn-context

SDL Media Manager

6 steps to success: a proven rich-media strategy

SDL Media Manager

6 steps to success: a proven rich-media strategy

Mitsubishi

Mitsubishi Motors Europe have a strong foothold on the European car market. Due to a global decrease in car sales and decrease in marketing budget they needed to be more creative and innovative in their marketing.

ChallengesDifferentiate the message per consumer group

Turn video campaigns into a contact- & salestool

Track leads at corporate, national and dealer level

Save on marketing spending

Results MitsubishiPan European roll-out of 3-in-1 VMS

60% savings on multilingual video costs.

“Using SDL Media Manager gives us the interaction with our customers in an innovative way that leads to measurable leads for our sales.”

Mitsubishi - Multilingual Multichannel Multimedia

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