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Multimedia in Your Business Journalism Class by Mark Tatge
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Transcript of Multimedia in Your Business Journalism Class by Mark Tatge
Multimedia secrets
§ By Mark Tatge DePauw University [email protected]
How to get students to tackle new topics, develop analytical skills and have fun doing it
Photo: Flickr Creative Commons ©Deadline Reporter LLC
Today’s agenda
§ Challenges of teaching business. § Understanding your audience. § Why Millennials are different. § Establishing learning objectives. § Tailoring content to meet goals. § Employing multimedia. § Conclusions.
Photo: DePauw University ©Deadline Reporter LLC
Professional Background 30 years experience
Photo: DePauw University, Depauw.edu
Media & business expert
Appear as guest on CNN, MSBNC, FOX, PBS, ABC. Frequently quoted on media, economy and business.
Photo: DePauw University , Depauw.edu ©Deadline Reporter LLC
Author
“A gem of a teaching text.” - Pacific Coast Business Times Publisher Henry Dubroff.
http://tinyurl.com/cu7cnoh Photo: DePauw University, Depauw.edu ©Deadline Reporter LLC
Teaching Experience
§ Six years university-level teaching. § Created business / economics writing program at Ohio University producing 60 graduates.
§ Hold endowed chair at DePauw University – Eugene S. Pulliam Distinguished Professorship of Journalism.
§ Developing multimedia storytelling curriculum. § Building digital Web platform for student media.
Photo: DePauw University, Depauw.edu ©Deadline Reporter LLC
Why business journalism ?
§ Growing area of media. § Technical skills in demand. § Basic curiosity among students. § Changing economic landscape.
Ohio University Baker Center, Photo by Mark Tatge ©Deadline Reporter LLC
Transferrable Skills
§ Skills students learn in business journalism – in demand, but not necessarily as traditional journalists.
Ohio University Baker Center, Photo by Mark Tatge ©Deadline Reporter LLC
What is in demand?
§ Workers who can: § Quickly process information, § Make sense of information, § Package and deliver it to a specialized audience.
Ohio University Baker Center, Photo by Mark Tatge ©Deadline Reporter LLC
Everyone needs good content
Media Job Market Recovers
Ohio University Baker Center, Photo by Mark Tatge
Source: BLS
©Deadline Reporter LLC
Biggest growth: Web & digital
Current unemployment rate: 3.8%
Biggest demand will continue to be in content creation focused around digital delivery.
Source: BLS ©Deadline Reporter LLC
Understanding your audience DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
The Millennials
Born after 1982: § Optimists § Team players § Trusting, accepting of authority § Rule followers § Love structure § Forward looking
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
Heavy Media Consumers
§ 94% have cell phones. § 56% generate own entertainment. § 58% create personal content online. § 75% use social networking sites. § 64% text while driving a car.
Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
My Cell is My Best Friend
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge
Source: Pew, PBS
©Deadline Reporter LLC
Most don’t use email
Source: Pew
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
Embrace social media
§ Source: Pew
Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
Millennials love the spotlight
§ Millennial generation consider money, image and fame more important than values like self-acceptance. § Love to be in the spotlight – or be the focus of attention.
Source: Journal of Personality and Social Psychology.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
Content & Audience Challenges § Business is complicated. § Most students intimidated by the topic. § Liberal arts - Math phobia. § Millennials: short attention span, strong desire to participate.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
Establishing objectives
§ What do I want them to learn? § What is the best way to teach? § Lecture? § Discussion? § Group projects? § Field work and presentations?
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
Why multimedia works
§ Explain complex topics. § Reinforce key points. § Provide transitions. § Spark debate. § Empowers learners.
DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
Multimedia improves learning
Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
Multimedia in action
Ohio University graduate Jessica Beinecke uses multi-channel learning at Voice of America . http://youtube/QPAEPDzfL7g
©Deadline Reporter LLC Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge
Organizing Your Class ©Deadline Reporter LLC Instructor Larry Abed, DePauw University
Class period breakdown
§ Cable news, WSj.com – discussion. § Blogs / discussion boards. § Blackboard / Moodle – resources. § TV Clips, movies – reinforce concepts. § Presentations - discussion
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC
Typical class § 20 minutes lecture § 1-2 Video clips § Summary § Break § Class discussion § 10 minute lecture § Recap § Presentations / Group projects § Walk off video
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
Always discuss daily news
TV - Breaking news
©Deadline Reporter LLC
Use Skype & Webcams § Have guests visit via Skype or FaceTime
http://www.youtube.com/watch?v=Y4p9Afqh_8M Source: Forbes
Use Social Media to Connect
©Deadline Reporter LLC Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge
Setting up a Facebook Group
http://www.facebook.com/about/groups/
Develop a class blog
www.bizreporting.com ©Deadline Reporter LLC
Have Students Write a Blog
§ http://elyssadiraffaele.blogspot.com/ ©Deadline Reporter LLC
Homework § Assign homework on class blogs. § Post “news” to Tumblr, Google + or Twitter.
§ Require students to follow one another. § Assign topical blogs.
§ Stocks, economic indicators, newsmakers. § Assign beats.
§ Have students post items to Twitter.
Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC
Using Video in Class
©Deadline Reporter LLC Source: 20th Century Fox, 1987
The ice breaker
http://www.youtube.com/watch?v=D2QlitH4nYY
©Deadline Reporter LLC
Use video as a changeup § Lecture for 15-20 minutes. § Follow up with a video. § Videos change the pace. § Offer new insights. § Prompt discussion.
Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
The changeup
§ Never underestimate the power of humor http://youtu.be/F1GUoQpkr0s ©Deadline Reporter LLC
Explaining complex topics
§ http://www.youtube.com/watch?v=wkygXc9IM5U
Empower students – field work
§ Video Reporting Assignments ©Deadline Reporter LLC
Multimedia Tools & Resources
Manage Your Course Online
Offer online tutorials
www.aplia.com ©Deadline Reporter LLC
Offer a Math Refresher
http://www.emathematics.net/ ©Deadline Reporter LLC
Use WSJ’s Test Bank
§ WSJ offers weekly quiz you can use in your class.
Store & Organize Your Class Videos
Put Class Videos Online
§ How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507
©Deadline Reporter LLC
Vimeo: videos you produce
©Deadline Reporter LLC
Track a stock
©Deadline Reporter LLC
Fun & Games: Predict the economy
§ Award prizes and points.
Source: U.S. Department of Labor
Photo: Mark Tatge ©Deadline Reporter LLC
How to search for videos Many different search engines: www.youtube.com www.20search.com/video.php www.archive.org/details/movies www.hulu.com www.truveo.com/ www.bing.com/videos/browse www.video.filestube.com/ www.dogpile.com/ www.blinkx.com/ www.video.search.yahoo.com/ www.dailymotion.com
Presentation ©Deadline Reporter LLC
Offer Digital Media Tutorials
©Deadline Reporter LLC
Use Morningstar - king of mutual funds
©Deadline Reporter LLC
Scour AAII – educational materials
©Deadline Reporter LLC
Yahoo Finance: Free stock data
©Deadline Reporter LLC
StockCharts.com: great graphics
Presentation ©Deadline Reporter LLC
Learn to download & save videos
§ Allows you to download and save videos from the Web.
http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html
Network with biz professors
http://tinyurl.com/azrct4p
Finally: Have fun !
http://www.youtube.com/watch?v=upvtJohMKV4
Sources
§ Bureau of Labor Statistics § Blog: Bizreporting.com § Journal of Personality and Social Psychology § Video: Mergers / Smergers § Video: Kentucky Math § Video: HudSucker Proxy § Video: Teach Me How To Balance
§
Presentation ©Deadline Reporter LLC
Sources § Yahoo Finance § Morningstar § AAII.com § Stock Charts § Vimeo.com § Aplia.com § Tiny URL § Knight Digital Media Center § Flickr Creative Commons
Presentation ©Deadline Reporter LLC
Acknowledgements § DePauw University, www. Depauw.edu § Deadline Reporter, LLC § Bureau of Labor Statistics § Pew Research Center § Reynolds Center for Business Journalism
E.W. Scripps Hall, Ohio University, Photo: by Mark Tatge ©Deadline Reporter LLC
Legal Stuff
§ This presentation is for educational, non-commercial purposes. Deadline Reporter has agreed to a shared copyright with the Donald W. Reynolds Center for Business Journalism. Personal or commercial duplication, reproduction and distribution of this work is prohibited without prior consent of the parties. All rights are reserved.