Multimedia in research: What is it? Why use it? How to use it?
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Transcript of Multimedia in research: What is it? Why use it? How to use it?
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MultimediaWhat is it? Why use it? How to use
it? Presentation by ILRI Public Awareness team
ILRI Komms Klinics sessionNairobi, 31 Oct 2012
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The Komms Klinics approach
• Away from (just) tools, into communication processes
• Six broad communication areas
• Tools are still part of the picture
• Awareness raising and hands-on training sessions
• More trainers, more trainees
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The Komms Klinics approach
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IntroductionStructure of presentation
•What is multimedia
•What multimedia can do for you
•How we use multimedia at ILRI
•How the pieces you have can be turned into a multimedia product
•Examples of multimedia products at ILRI
•Using multimedia in your work
•Challenges in using multimedia
•What next?
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What is ‘multimedia’?
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What is ‘multimedia’? • Communication that uses more than one (multi)
medium (media).
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What is ‘multimedia’?• Multimedia combines different formats.
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What is ‘multimedia’?
• Multimedia content is delivered electronically or digitally.
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Working with multimedia:what it can do for you
Project
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• You can combine text, images and sounds in ways that make your research or project really interesting to almost everybody.
• This way you reach more people and get them to take actions you want.
What multimedia can do for you
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What multimedia can do for you
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• Multimedia makes it easier for people to remember your message because it is more engaging compared to traditional channels.
What multimedia can do for you
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• You can use multimedia to tell stories that simplify the complexities of research which contributes to getting research into use.
What multimedia can do for you
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• Multimedia dynamic and easy to adapt. It can be used differently and creatively by people.
What multimedia can do for you
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Project
Working with multimedia: How we use it @ ILRI
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How we use multimedia @ ILRI
Project
For social reporting.
•Workshops, seminars & meetings Recording interviews and comments from participants
To report ILRI’s research.
• Through Blip films, videos and photofilms showing importance and relevance of ILRI’s research.•These multimedia products support blogging/social media communication.
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How we use multimedia @ ILRI
Project
For internal communication.
•ILRI-wide messages•DG’s messages to staff
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How we use multimedia @ ILRI
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How the pieces you have can be turned into
multimedia products
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How the pieces you have can be turned into multimedia products
• Some already have pictures or videos or presentations from work, workshops and projects.
• Communications team would like to assist you to turn these into compelling multimedia products.
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How the pieces you have can be turned into multimedia products
The process:•We start by identifying or agreeing on a possible story •We can support in interviewing and taking pictures or videos
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• This is followed by a review and editing of recorded material to choose what best fits the story.
using Soundtrack Pro, Adobe Audition, Photoshop etc.
• This part of the process takes the most time.
How the pieces you have can be turned into multimedia products
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How the pieces you have can be turned into multimedia products• The edited material is then put together into a final
product.• Can be a video, photofilm, slideshow or slidecastUsing iMovie or Windows Moviemaker.
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Example of a final productParticipants interview in a workshop:
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Example of a final productPhotofilm: How dairy farming educates Kenya’s children
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Using multimedia in your work
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Using multimedia in your workStart by thinking through a story idea or concept
•What do you want to say or cover or tell?•Who are your targeting with this message? •Think about the medium to reach this audience.
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Using multimedia in your workFind out who has the information you need for the story.
• Who should you interview or talk to?• What pictures or sounds do you need?
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Using multimedia in your work
Talk to communication staff to assist you conduct interviews and collect pictures for the the story.
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Using multimedia in your work
Work with communication staff in reviewing your interviews and photos to help you choose what fits your message.
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Using multimedia in your work
The final product is then publish or shared. •Depending on audience, can be online or shared in portable media like CDs and DVDs.
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Challenges of working with multimedia
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Challenges of working with multimedia
Using multimedia often requires us to learn new skills•Such as how to conduct interviews, how to be a good photo/videographer and sound/video editor.
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Working with multimedia– what next?
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Working with multimedia–what next?
Increasing consumption of web 2.0 content likely to keep raising demand for relevant multimedia products.
For example, increasing use of video in websites.
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Working with multimedia–what next?
Need for creative storytelling and productions that show the uniqueness and impact of ILRI’s research.
•Requires communication methods/tools that are dynamic (not static), inspire imagination and that illuminate knowledge.
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Reflection:What can you start doing today
in multimedia?
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Things to start doing today in multimedia
Identify one big multimedia idea in your project/research that you would like to work on or get
assisted with.
Note down some of what you already have that could be used for a multimedia product.
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Things to start doing today in multimedia
Talk to ILRI communication staff for help in turning what you have and your ideas into compelling
multimedia products.
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More about Komms Klinics• Visit our Komms Klinics training wiki:
http://ilri-training.wikispaces.com
• Find out more and contact Tsehay, Ewen, Angela or Evelyn
• Find answers to communication questions: http://ilri-comms.wikispaces.com
• Find out about the activities of ILRI’s communication team: http://infoilri.wordpress.com
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