MULTIMEDIA DEVELOPMENT TEAM BITM 1113 (Multimedia Systems)

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MULTIMEDIA MULTIMEDIA DEVELOPMENT TEAM DEVELOPMENT TEAM BITM 1113 (Multimedia Systems)

Transcript of MULTIMEDIA DEVELOPMENT TEAM BITM 1113 (Multimedia Systems)

Page 1: MULTIMEDIA DEVELOPMENT TEAM BITM 1113 (Multimedia Systems)

MULTIMEDIA MULTIMEDIA DEVELOPMENT TEAMDEVELOPMENT TEAM

BITM 1113 (Multimedia Systems)

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LEARNING OUTCOMES:

To identify the team members in Multimedia Production

To identify the roles and responsibility of each team members

To create and assembling a Multimedia Production Team

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INTRODUCTIONINTRODUCTION Successful multimedia

projects begin with selecting “team player”.

Selection is only the beginning of a team building process that must continue through a project’s duration

Team building refers to activities that help a group and its members function at optimum levels of performance by creating a work culture incorporating the styles of its members.

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MEMBERS OF A MULTIMEDIA TEAM

• A team of skilled individuals is required

to create a good multimedia project.

• Team building refers to activities that help a group and its members function at optimal levels.

• The diverse range of skills required for a project is called the multimedia skillset.

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MEMBERS OF A MULTIMEDIA TEAM

• A multimedia team consists of the following:

– Project manager -Multimedia designer

– Interface designer -Writer

– Video specialist

– Audio specialist

– Multimedia programmer

– Producer for the Web

– Computer programmers

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM

• The project manager is responsible for:

– The overall development, implementation, and day-to-day operations of the project

– The design and management of a project

– Understanding the strengths and limitations of hardware and software

– Ensuring people skills and organizational skills

– Conveying information between the team and the client

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM

• The project manager is responsible for:

– The overall development, implementation, and day-to-day operations of the project

– The design and management of a project

– Understanding the strengths and limitations of hardware and software

– Ensuring people skills and organizational skills

– Conveying information between the team and the client

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PROJECT MANAGER Center of the action Responsible for overall

development and implementation for project and day to day operation

Budgets, schedules, creative sessions, time sheets, illness, invoices, team dynamics.

2 major areas of responsibilities design management

understand strengths and limitations of hardware and software

people skills and organizational skills

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM

Project ManagerMark Williams Production of a CD-ROM reference

guide at Microsoft involved a core team headed by project manager Mark Williams, along with additional specialists, technicians, and assistants, who were brought on board as needed.

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

• Multimedia designer – This team consists of:

– Graphics designers, illustrators, animators, and image processing specialists who deal withvisuals, thereby making the project appealing and aesthetic

– Instructional designers, who make sure that thesubject matter is presented clearly for the targetaudience

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

Multimedia designer – This team consists of:

– Interface designers, who devise the navigationalpathways and content maps

– Information designers, who structure content,determine user pathways and feedback, and selectpresentation media

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

MultimediaDesigner

Kurt Andersen

Kurt Andersen is an instructional designer and was a senior designer at the George Lucas Educational Foundation, where he designed multimedia prototypes for middleschool math and science curricula.

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MULTIMEDIA DESIGNERMULTIMEDIA DESIGNER

look and feel of a multimedia project should be pleasing, aesthetic, inviting and engaging

instructional designer

shift point of view to be empathetic with end users

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

• An interface designer is responsible for:

– Creating a software device that organizes content,allows users to access or modify content, andpresents that content on the screen

– Building a user-friendly interface

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)Interface Designer

Nicole Lazzaro

Nicole Lazzaro is an award-winning interface designer with XEODesign in Oakland, California, and teaches interface design at San Francisco State University’s Multimedia Studies Program. She spends her days thinking of new ways to designmultimedia interfaces that feel more like real life.

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INTERFACE DESIGNERINTERFACE DESIGNER interface provides

control to the power who use it

make sure user does not get left out

good ID will create a product that rewards exploration and encourages use

project should maintain visual consistency

navigation, icons, screen elements

knowing authoring system is crucial

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WRITERWRITER

they create character, action, point of view and interactivity

they write proposals, script for voice over and actors’ narration

they write text screens to deliver messages and develop characters designed for an interactive environment

multimedia writing is different from writing a film or video script

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

Writer

Domenic Stansberry

Domenic Stansberry is a writer/designer who has worked on interactive multimedia dramas for commercial products. He has also written for documentary film andpublished two books of fiction.

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VIDEO SPECIALISTVIDEO SPECIALIST maybe 1 person and 1

camera/camcoder responsible for an entire team of

videographers, sound technicians, lighting designers, set designers, script supervisors, production assistants and actor.

Must be a seasoned professionals managing all phases of production from concept to final edit.

Understand the potentials and limitations of the medium

affect video production : get the most out of it

Decide whether to build sets or shoot in front of a blue screens

Experts in editing software and machine

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

• A video specialist needs to understand:

– The delivery of video files on DVD, or the Web

– How to shoot quality video

– How to transfer the video footage to a computer

– How to edit the footage down to a final productusing a digital nonlinear editing system (NLE)

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

Video Specialist

Oliver Streuli

Oliver Streuli has worked as a post-production editor on several Hollywood productions (Silence of the Lambs, Family Man, and Rush Hour 2). He currently works in Switzerland, where he specializes in post-production of commercials, corporate marketing and educational videos, and broadcast programming.

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AUDIO SPECIALISTAUDIO SPECIALIST Person who make a

multimedia program come alive

Designing and producing music, voice-over, narrations and sound effects.

Help from composer audio engineer recording technicians

Responsible for locating and selecting suitable music and talent, scheduling recording sessions, digitizing and editing recorded material into computer files.

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

• An audio specialist is responsible for:

– Locating and selecting suitable music talent

– Scheduling recording sessions

– Digitizing and editing recorded material intocomputer files

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

Audio Specialist

Chip Harris

Chip Harris studied trumpet and electronic music composition at the Peabody Conservatory of Music, and he has worked with the noted composer Jean Eichelberger Ivy. He has recorded releases on major and independent labels, including Atlantic, RCA, and Warner Brothers; has composed music for CD-ROM titles for Virgin Games, Accolade, and E-greetings; and has created soundtracks for Clio and Joeyaward-winning spots.

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MULTIMEDIA PROGRAMMERMULTIMEDIA PROGRAMMER Integrates all the multimedia

elements of a project into a seamless whole using an authoring system or programming language.

Range from coding simple displays of multimedia elements controlling peripheral devices

E.g: Lingo, Java, C++, ActionScript

Has ability to quickly learn and understand systems

Programmer will build extensions to the authoring and presentation suite in order to add the desired capacity/effect

Delivering quality programming on tight schedule

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

• A multimedia programmer, also called a software engineer:

– Integrates all the multimedia elements into aseamless project, using authoring systems ora programming language.

– Writes codes for the display of multimediaelements, and to control various peripheraldevices.

– Manages timings, transitions, and record keeping.

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

MultimediaProgrammer

Hal Wine

Hal Wine is a programmer familiar with both the Windows and Macintosh environments. In his many years of experience, he has worked in most of the important areas of computing and for many of the leading computing companies.

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PRODUCERPRODUCER

Interact with all levels of management, network teams and development teams to provide efficient project solutions

Managing documents and developing web projects

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

• Multimedia producer for the Web:

– Web site producers put together a coordinated setof pages for the Web.

– They also co-ordinate updates and changes.

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ROLES AND RESPONSIBILITIES IN A MULTIMEDIA TEAM (CONTINUED)

Producer

Kevin Edwards

Kevin Edwards is Senior MultimediaProducer for CNET, a publicly tradedmedia company that integrates television programming with a network of sites on the World Wide Web.

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Team Members should:

•Join in group activities

•Be creative

•Open to change

•Stay alert

•Keep the vision in mind

The Team Culture is

•Everyone working together to achieve the task

•Respect for each other’s skills

•A sharing of success and failures

•Mutual support when needed

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Clients

•MM Novice (has not seen any MM products)

•Some Experience (know what it is)

•Experienced (have worked on a project before)

•Those who think they are experts !!

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Client & End-User

•Client is the person with the funds

•End-User is the person who will be using the product

Testing should be done by:

•Novice

•Client

•End-Users

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• The diverse skills required to create amultimedia project are called the multimedia skill set.

• Team building refers to activities that help agroup and its members function at optimallevels of performance.

• Roles and responsibilities are assigned toeach team member in a multimedia project.

Summary