Multifaceted design for persuasion chi sparks
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Transcript of Multifaceted design for persuasion chi sparks
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Multifaceted Design for Persuasion
Towards a more complex take on designing for persuasion. A Mobile Safety Watch app casestudy.
Fenne Verhoeven, Arjan Haring, Remko van der Lugt, Laurens Vreekamp, and Marieke Zielhuis
Funded by Creative Experience Learning Labs
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Arjan Haring
n Docent/onderzoeker Hogeschool Utrecht n Kandidaat Promovendus TU Delftn Ondernemer, medeoprichter PersuasionAPI
n Voormalig Bestuurslid Chi Nederlandn Initiator van Design by Firen Initiator van Design for Conversion
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In the beginning…
n Casestudy Citizen Theft-watch
“We want to explore the use of mobile technologyto peacefully monitor potential crime-patterns to help law-enforcement in locating gangs that commit crimes in public spaces.”
Priya Prakash, NokiaChief Experience Officer
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Persuasive Technology
BJ Fogg, Director Stanford Persuasive Technology Lab
“Technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion.”
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6 proven sales strategies
1. Scarcity2. Social Proof3. Authority4. Reciprocity5. Liking6. Commitment
Prof. Robert Cialdini
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8 step design procesbehavior BJ Fogg
1. Target Behavior
2. Target Audience
3. Obstacles
4. Technology channel
5. Persuasive Technolgy Examples
6. Imitate
7. Test & Iterate
8. Expand on succes
BJ Fogg
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Case: Reporting minor crime incidents
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Behavior Models normally have 3 levels of persuasion
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Micro, Meso, Macro grid
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3 levels of persuasion
Lacking
Lacking Lacking
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MSW app builds upon existing behavior
Available
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Enabling the micro level
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One click reporting
Enabling the meso level
Simplicity!
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Engaging (fellow) walkers
Social Proof
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Enabling the macro level
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Applying Persuasive Technology to Sustainability
September 1, 2011 opening of Clean Behave Innovation Lab.
[email protected]@arjanharing