Multichannel Better Simple Publishing
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Transcript of Multichannel Better Simple Publishing
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10_– 12 October 2011, Vienna, Reed Messe Wien
Session: Tablet Publishing TrendsTitle: Multichannel Better Simple PublishingSpeaker: Roman Minimayr, Salzburger Nachrichten; Dennis Boehres,Neofonie; Klaus Dombrowski, multicom
Media Port
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Multichannel Better Simple Publishing
Ifra-‐Expo, 10.10.2011
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SN|HD
special iPad „newspaper“ edition the best of the day from print and online additional multimedia content (pics,video,statistics)
daily at 8 pm 7 days a week
Key-Facts backend: neofonie, multicom development: 6 months start: November 2011
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Neofonie Mobile
• Trusted partner of the publishing industry
• 40+ Apps, over 75 Publications
• iPad App of the Year (German App Store, 2010)
• 3 of Top 5 News Apps (German App Store, 11/2010)
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Objectives
Create a Best-of-Breed Application • Great user experience & excellent usability • Premium product that users are willing to pay for
Establish an Efficient Workflow • Help our Partners to implement an efficient workflow • Focus on automation but allow customization Provide a Flexible Foundation • That Works with a big variety of existing content • That scales and can be adapted to different strategies
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The Big Challenge…
It takes a lot of effort to create a tablet optimized Publication.
How can we deliver a great looking App without boiling the ocean?
Smart Automation | Effortless Editing
6 © Neofonie Mobile GmbH
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Neofonie Mobile App Publishing Platform
7 © Neofonie Mobile GmbH
APP"
Automatically publish to tablets based on your existing content & infrastructure
Integrate existing Assets: PDF, HTML, Images, Videos
Flexible & adaptable to a variety of publishing strategies
Innovative template system, optimized for presentation on tablets
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Approach
Smart Automation • Automatically generate an Issue based on existing content • Smart Templates
• Transform existing content into tablet optimized layouts • Easily expandable, no update of the App needed
• Automatic integration of matching media assets (Images, Videos…)
Effortless Editing • Issues are generated automatically, but can be customized by editorial staff • It’s easy to change structure, layout and content of an issue • Via CMS or on Device in a special Editor App ➡ Encourages distinct storytelling on tablets
8 © Neofonie Mobile GmbH
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Smart Templates in Action
Same page, different template
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Smart Templates in Action
APP automatically chooses matching
images based of format, orientation,…
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Effortless Editing via Editor App
Optional iPad App for Editors to preview and customize an
issue
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Editor App
Change & preview layouts directly on the
device
Template der aktuellen Seite auswählen
Template 13
Template 1
Template 2
Template 3
Template 4
Template 5
Template 6
Template 7
Template 8
Template 9
Template 10
Template 11
Template 12
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13 © Neofonie Mobile GmbH
APP & NGen"
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NGen Publishingsystem
Ifra Media Port 2011 Gemeinschaftsprojekt
NGenTablet
Roman Minimayr
Dennis Boehres
Klaus Dombrowski
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NGen Publishingsystem
Ifra Media Port 2011
NGenTablet Requirements
Independent • Tablet as an additional and challenging publication • Activating the tablet-specific characteristics and strengths (not PDF-based)
Premium • Impression of quality for successful marketing • Avoidance of competition between print, epaper, online and mobile
Easy and flexible to use • Synergetic but flexible content production • No different systems / user interfaces for editorial production
Cost-efficient • Reasonable investment • Cost-saving realisation of further developments • low investment-risk / avoid of an impasse
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NGen Publishingsystem
Ifra Media Port 2011
NGenTablet Concept & Benefit
Joint project • Ambitious pilot customer: Salzburger Nachrichten • Tablet-experienced technology partner: neofonie mobile, Berlin
Streamlined and flexible content-production within NGen • synergetic production of editorial content for print, online and tablet • Clear, simple and flexible possibilities to create tablet content
Easy change of volume / exchange of pages, articles, photos, videos, headlines Choice of specific templates (pages, news departments etc.) Tablet-specific adaptation of print- / online-articles completing pages with articles, photos videos etc. by drag & drop Product display and status control within NGen Transmission of content to app-publication by standard-interface
Less costs and more investment security • Lower license-fees by using the joint concept • Lower follow-up costs due to coordinated product development • Investment protection due to standard interface and content production within NGen
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NGen Publishingsystem
Ifra Media Port 2011
NGenTablet Info & Demo
Multicom Halle A Stand A215
Multicom Exhibition hall A stand A215