POW (Promotion on wheel) Activity

Presented To:

Index

Objective

On Ground Target Zones Zone Wise Allocation Team Execution

Database Analysis & Designation Generation

Tracking & Monitor Vehicle Movement Log Phone Calls

Objective

3 city, tier II & III coverage

Creating multiple touch points and covering strategic locations during the exercise.

Establish brand proposition with the Target Audience through effective communication and pull back strategies

Enabling point of sale whilst communicating with the audience and efficiently managing every order generated

Documenting the communication and creating effective references for evaluation.

Involving cutting edge technology to eliminate the challenges of the yesteryears. Track, manage and guide with the help of easy to use technology.

On Ground

On Ground – Target Zones

Target Zones: Maharashtra Gujarat Madhya Pradesh & Chhattisgarh

On Ground – Zone Wise Allocation

Vehicle Allocation Zone Coverage Average Run / Day (KMs)

Total Distance Coverage (KMs) Days

1 Maharashtra - I Pune - Nashik - Jalgaon - Kolhapur - Solapur - Goa etc. 80 4800 60

1 Maharashtra - II Aurangabad - Nagpur - Akola etc. 80 4800 60

1 Gujarat Ahmedabad - Baroda - Surat - Bhavnagar - Rajkot etc. 80 4800 60

1 MP & CG Vidisha - Itarsi - Hoshangabad -Indore - Ratlam - Mansor - Satna - Raipur etc. 80 4800 60

On Ground - Team

Each canter would consist of the below mentioned team-members:

An Expert Driver: An individual with experience of heavy vehicle driving for minimum of 5 years, who is well versed with the roads of the allocated zone.

Execution Manager: An individual with prior experience of executing POW activity, having knowledge about Microsoft Office and expert at route mapping and time management.

Audience Assistant : An individual that will plug in a lot of running roles from assisting the EM, supervising displayed product, assisting audiences and executing replenishments if any.

Program Manager: A dedicated individual that will execute the strategy allocated to them, all the aforesaid individuals will report to PM , this individual will be responsible for collating database, following up to monitor correct execution of the strategy, lead the strategy and report to the client.

On Ground -Execution

On determining the start and end points of each allocated zone, every single vehicle would be designated with multiple activation points in different cities / villages.

On reaching the activation points, the EM will either activate on the basis of the defined program or take program brief from designated channel representative in that zone or both.

On conducting the program, the generated database would be collected, collated and reported

Database

Database – Analysis & Designation

The unscrubbed database offered by Videocon will be analyzed and a viable route-map would be shared to close on running pattern, number of touch-points to be covered and average time spent on each touch point.

On the basis of defined touch points, each designated channel partner will be intimated by the PM to ensure coordination.

Database - Generation

Every activity at the defined touch points will be documented with the help of photographs and hard copy of customer intend forms.

Hard copies will be collated in a spreadsheet and the photos will be uploaded and sent to the PM on daily basis at the end of the day for a daily penetration report.

However, all “Spot-Pay” leads generated will also be reported through an online form on a real-time basis directly on your outlook and mail app installed on your phone via CRM server. This will enable you to stay on top of the activity status on a real-time basis.

The online real-time payment data will be sent with the information of the buyer, amount collected, intended buying time frame and the channel representative information to ensure accurate tracking and efficient information sharing.

Database - GenerationGeneral Form (Hard Copy): Videocon Summer Offer

Customer's Name

Customer's Telephone Number

Customer's Mobile Number

Customer's Address

Interested in Product (Yes / No)

If Yes, product details

Willing to buy in time frame (Immediately /30 / 60 / 90 Days)

Customer's Signature

Dealer's Name

Dealer's Business Name

Dealer's Phone number

Dealer's Address

City

State

Pin Code

Signature of the dealer

Database - GenerationVideocon Summer Offer - Payment Form

Customer InformationCustomer's Name Customer's Telephone Number Customer's Mobile Number Customer's Address

Customer IntendInterested Product Details Willing to buy in time frame (Immediately /30 / 60 / 90 Days) Initial Booking Amount Initial Booking Scheme Payment Method (Cash / CC)

Credit / Debit Card Details (If applicable)Credit / Debit Card # Expiration Details (MM/YY) CVV (3 Digits on the back of the card)

Customer AuthorizationCustomer's Signature

I intend to buy a product from videocon and authorize a paymentChannel Information (Official Use)

Dealer's Name Dealer's Business Name Dealer's Phone number Dealer's Address City State Pin Code Signature of the dealer S

pot

Paym

en

t Form

(H

ard

Cop

y)

Database - Generation

Online Form : http://www.synergymarcom.in/videocon

Tracking & Monitor

Tracking & Monitor - Vehicle Calling a “Defined number” will respond back with the

coordinates of its location thru an SMS message. Track on PDA / Cell phone Track on GPRS Monitor Software  Auto location report Speed alert: Track speed of the vehicle & alert in case of

excess of the pre-defined speed Movement alert: Alert in case of movement from a stalled

location Power alert: Alert when device is being switched off Geo-Fence: alert in case of breaching the predefined

district Reporting of data through sms when the vehicle goes out

of GPS zone, thus letting you never get disconnected from the vehicle’s activity

Tracking & Monitor - Vehicle

Tracking & Monitor - Vehicle

Tracking & Monitor – Movement Log

A real-time data of start and stalling of vehicle will be reported to your email via CRM server

For e.g. When the vehicle starts from an X location, an automated message will pop up on your outlook and cellphone. Similarly, a message will be conveyed when stalled.

Tracking & Monitor – Movement Log

Online Form : www.synergymarcom.in/vgmovement

Tracking & Monitor – Phone Calls

All calls conducted by the PMs to the dealers / resellers for coordination, information and confirmation will be recorded.

All collected data will be scrubbed by an expert tele-calling team to provide you with only refined, eligible and interested customers

Calls can be live barged with the help of client software installed at your end to ensure quality and efficiency.

All voice files will be reported at the end of the day for your reference.

Tracking & Monitor – Phone Calls

Call Recording & Real time Call monitoring System

Thank You

Thank You!

Mumbai Office:

Sales & Marketing:123, V Mall,Above Royal Enfield,W.E Highway, Kandivili - EastMumbai – 400 101

Telephone : 022 – 40660777Fax : 022 – 6645 9329Email : info@synergymarcom.inWebsite : www.synergymarcom.in