Multi-network Solutions in the Real World Forum at IBC 2013

#multinetwork #IBCShow

Welcome

Making Your Hybrid Network Smarter14 September 20138:30 – 10:30 am


Welcome & IntroductionNigel Walley, Managing Director, Decipher Media Consultants

PresentationsIvar Slavenburg, Business Innovation Manager, Ziggo

Spencer Stephens, CTO, Sony Pictures Entertainment

Keith Wymbs, VP Marketing, Elemental Technologies

Will Law, Chief Architect, Media Division, Akamai

David Price, Head of TV Business Development, Ericsson

Tom Munro, CEO, Verimatrix

Panel Q&A with the Audience

Making Your Hybrid Network Smarter



Creating Value on Hybrid NetworksIvar SlavenburgBusiness Innovation Ziggo

Definitions

Hybrid The ability to distribute information using

different technologies in parallel over the same physical network

OTT Content Delivery of video and audio without a multiple

system operator being involved in the control or distribution of the content itself


Value model


Cable providers can add value to their network on several levels (literally)

Currently, most value is created in the access level, while much attention is on the Media Sales layer

Identifying opportunities

Today, many opportunities are available in the market. How do you determine to get in or to stay out?

How does an opportunity add value (which layer does it impact), and

What is the added value? Short term impact Long term impact Strategic value



Thank [email protected]

mailto:[email protected]


http://www.ziggo.nl/


Multiscreen ContentSpencer StephensCTOSony Pictures


The second screen is there to provide what the user wants in

addition to the program.


Video

Content on ribbon tracks video

CGI Models

Bonus video

Music

Playback control

Social Media

“Men in Black 3: Movie Touch” iPad app


Video

Ribbon

Videoand Ribbon Video

and Ribbon

How do we turn this class of app into second screen experience?


Video

Ribbon

How do we turn this class of app into second screen experience?


Actor biosCharacter bios

Script Behind the

scenesLocationsCostumes

Provide the rich set of second screen content the user wants.

Acquiring second screen content starts

in pre-production.


Synchronization of video playback and content in

the app.

Second screen content has to be there when the user wants it.


Sync using audio watermarkor audio fingerprinting


WiFi network syncbetween an on tabletand an app on the TV


ServiceProvider

Streaming

Sync’d metadata

(O2’s http://bemoredog.com)

Traditional broadcast

Sync’d metadata

Broadcaster


Integrate social media interfaces into the second screen app.

Everything the user wants right there in the app.

Summary Provide what the user wants in addition to the

program Related content, information, social media, etc.

Providing a rich set of second screen content starts in pre-production

Second screen content has to be there when the user wants it Synchronization between main screen and the app

Integrate social media into the app



Thank You


Balancing Multi-screen Capacity with Demand via the Cloud

Keith WymbsVP of MarketingElemental Technologies

Elemental Defined

Perfecting the Media Experience

Aligned with the major trends in video

Industry-defining technology innovation

Best-in-class video processing solutions and support

> 300 market-leading customers and in more than 40 countries

24#multinetwork #IBCShow

WHAT A TRIP! In the clouds

Working in the cloud

On Elemental Cloud

25

Spinning up nodes


Elemental Cloud

Platform as a Service (PaaS) securely managing high-volume video solutions

Automates provisioning and scaling of virtual resources with control over workflow components

Seamlessly integrates cloud resources with on site infrastructure


Case: National Broadcaster

Consistent network programming Episodic series, sports, etc.

Multiple regional news broadcasts Several times daily

Monetization and SLA requirements Publish VOD asset w/in duration of air time e.g. 60 min asset w/in 60 mins of air time Maximize Nielsen C3 window


Pure Cloud

28

0

5

10

15

20

25

30

Nodes

6,400 hours / month 1,400 hour minimum

$42k / month $510k Yr 1Minimum: 2 nodes

Maximum: 27 nodes


Ground

29

0

5

10

15

20

25

30

Appliances Nodes

Excess capacity

27 units13k hours /

month excess capacity

$810k Yr 1


Hybrid

30

0

5

10

15

20

25

30

Nodes Appliances

Economic balance

Ground 1,500 hours / month $60k

Cloud 5k hours / month $34k / month

$463k Yr 1


Elemental IBC Announcements:

…in good company



Thank YouJoin us for drinks tomorrow 16:00 - Stand [email protected]


http://www.elementaltechnologies.com/


The Role of LTE Broadcast in Hybrid Networks

David PriceVice President, Business Development, MediaEricsson

IBC: Multi-Network Solutions in the Real World | Commercial in confidence

NETWORKED SOCIETY

Television within the Networked Society is

evolving into interconnected services providing any Content to

any devicecloud


Video is keyA KEY ELEMENT - video


50%SMARTPHONE TRAFFIC THROUGH OUR NETWORKS

A KEY ELEMENT - LTE


Demand is global


Digital Video inflection pointsEvolution of IP Video

8 Mbps

1993

2003

2013

MPEG-2MPEG-4MPEG-5

DSL

MBB

TELCO TV LTETV

6 Mbps

4 Mbps

2 Mbps


Use cases

UE caching – pushed content

Broadcast (Podcast) most popular video, apps and

webpages to device cache. Broadcast SW upgrades.

Linear TV & Instant delivery

Deliver high interest live content to many users with secured QoS, over

defined areas

Local mass content distribution

Broadcast most popular content in the geographical

areas it makes sense.


› There are 154 DTH operators globally–10 Middle East and Africa, 26 Asia/Australia, 80 Europe, 13 North America, and

25 South America› DTH Revenue $76bn 2011, $91bn 2017› DTH subscribers 170m 2011, 220m 2017› Current strategy for retention often involves exclusive content and exceptional video quality

› DTH operators around the world are challenged by terrestrial operators offering personalized (unicast) services

› DTH still represents the most cost effective broadcast delivery medium for live or scheduled content where number of simultaneous streams > 8000

– (see http://www.digitaltveurope.net/28361/ott-costs-exceed-satellite-for-8000-simultaneous-views-says-survey/)

LTE/DTH hybrid


LTE Broadcast• Software upgrades for

existing parts of the network• Access nodes

(eNB/MCE)• Operational Support

Systems (OSS)• Mobility Management

Entity (MME)

• Additional elements• Multimedia Broadcast

Multicast Services system (eMBMS)

• Broadcast Multicast Service Center (BM-SC)

• Live Encoder / Segementer


More users: more efficiencyLTE Broadcast efficiency


LTE Broadcast DVB-H MediaFlo

Broadcast/Multicast

Standards based ×

Existing spectrum × ×

Standard handsets (will be in chipsets) × ×

Existing infrastructure × ×

Adaptive use of spectrum × ×

Adaptive video encoding (only one data rate broadcast)

× ×

Non-video applications × ×

Success where others failed


Coverage comparison› DVB-T; 1.66b/s/Hz (13.27Mb/s)› eMBMS; 1.6b/s/Hz

› sites with service >95%:– 100% in 10km; 93% in 20km

source: LfM NRW

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Enabling technologies

eMBMS

• Evolved Multimedia Broadcast Multicast Service – a 3GPP standard, it enables mobile networks to offer broadcast/multicast services.

HEVC

High Efficiency Video Coding/H.265 – the new video compression standard promises to halve the bandwidth required to transport video content compare to today’s leading implementation of MPEG-4 AVC.

MPEG-DASH

Dynamic Adaptive Streaming over HTTP (DASH) – simplifies and standardizes the adaptive delivery of video to consumer devices, ensuring a better quality of service, greater efficiency and introducing opportunities for monetization.


Conclusion

Hybrid networks will emerge to take advantage of broadcast / multicast but still providing unicast services

The network will become more intelligent with transparent Internet and predictive caching, pacing, User Aware Routing...

eMBMS, HEVC, MPEG-DASH and HTML5 technologies will become widely adopted on a global basis from 2014

Demand for choice (unicast) is growing at the same time as demand for higher quality


Thank youVisit us Hall 1, Stand 1.D61


Maximizing the Pipe: Hybrid Protocols for Optimized OTT Delivery

Will Law | Chief Architect | Akamai

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Video quality problems hurt our customers

Viewers start to abandon a video if it takes more than 2 seconds to start up

• Playback failures like re-buffering result in less video consumed

Users are particularly sensitive to:• Startup time• Sustained bitrate• Re-buffer time


Problems due to poor network conditions

What do poor network conditions look like:• Packet loss is > 1%• Latency is > 100ms

Why does this happen:• Home network routers• Geographically remote users• Cellular connections

Network conditions by country

TCP re-transmission rates, as sampled by our edge servers

http://info-west.akamai.com/~wwishon/requirements/Astraeus-PACE/packet-loss-map.html

Monolithic delivery

95% of OTT content today is delivered via unicast HTTP over TCP

UDP offers higher throughput, but it does not natively correct for packet loss or congestion

How can we improve this????


The solution: A new Hybrid HTTP/UDP Protocol This new protocol prevents packet loss and

latency from impacting the video viewing experience by using:

• Hybrid HTTP/UDP Transport Protocol• Forward Error Correction• Advanced Congestion Control

HTTP

UDP



Astraeus Hybrid HTTP/UDP research HTTP/UDP Hybrid Protocol

• Transparent, reuses existing

infrastructure

Advanced Congestion Control

• Based on FastTCP, can provide

further improvements due to

flexibility of UDP

Forward Error Correction (FEC)

• Raptor10 FEC

Initial Results• ½ the startup time• 2x – 5x the bit rate• 10x fewer rebuffers


Astraeus – how would it be deployed? Implemented on each Akamai edge server SDKs for iOS, Android, Desktop, *.STB

App layer integration.

Service layer integration.

Connected Device Stack

OS

Services / Libraries

Application Framework

App

Astraeus SDK

Astraeus SDK

Standard HTTP

App



Astraeus impact – initial lab test results These results show

TCP RenoFastTCPAstraeuscompared against certain sample network conditions under a controlled lab environment


Could we make it mo’ better?

We’re still unicasting with Astraeus - albeit more efficiently

What if we added the ability for that same client software to receive multicast streams if appropriate?



Multicast delivery – Requirements

Be compatible with existing media players such as Apple HLS player on iOS (i.e deliver segmented media to the app layer)

Must support Automatic Multicast Tunneling (AMT) in addition to native IP multicast

Support existing Akamai streaming features such as Media Encryption and DVR

Transparent fallback -> unicast Astraeus -> unicast TCP

Summary – Hybrid Client Protocol Stack


TCP unicastUDP unicast

UDP multicast} Smart clients which can

switch smoothly between hybrid delivery protocols for optimized OTT delivery

Does this stuff actually work?



Thank YouVisit us at #6.A15

Will Lawwww.akamai.com

http://www.akamai.com/


Tomorrow’s Vision of a Hybrid Deployment

Tom MunroCEOVerimatrix

BroadcastCAS

The “Good Old Days”


RF Broadcast NetworkBroadcast STB

Multiplexers,ScramblersModulators

Key & control data

Linear Content

Simple entitlement model and single transmission protocol

Custom specialist hardware with TV technology specific interface standards

One-way transmission of media & metadata with in-band signaling of rights and directives

Simple guide-centric interface, with limited local storage and no return channel

SubscriberManagement

Today’s Hybrid Network Environment

Hybrid architectures stretch across traditional delivery networks and OTT services

Hybrid components can be a mix of physical and cloud resources

Hybrid management and analytics encompass visibility of behavior independent of delivery type


Verimatrix & TiVo Integration


Broadcast Content

On-demand Content

TV Everywhere

Partners

OTT/Websources

DVB DVR/STB

IPTV DVR/STB

Mobile/OTT tablet

Internet/OTT PC

Liner EPGMetadata

On-demand Metadata

TV Everywhere

Metadata

OTT/WebMetadata

Operator ManagementInterface

LinearEncryption

On-demand

Encryption

IP-HybridCSM

BroadcastCSM

AdaptiveCSM

MultiRightsCSM

Single Content Authority

UniversalContent

Database

GuideSearch &Browse

DVR Scheduling

TV Everywhere

Portal

Cross DevicePersonalization

TiVo ServicePlatform

ViewRightSTB

TiVo UI

ViewRightSTB

TiVo UI

ViewRightWeb

TiVo App

ViewRightWeb

TiVo Portal

Hybrid Monetization Delivery

A multi-network, multi-screen architecture requires: A flexible view of media processing

Unified management of subscriber rights

Harmonization of content presentation

Performance and subscriber data


A Smarter Hybrid Solution


Client Device Super Domain

Unified Hybrid Media Processing &

Grooming

Linear &On-demand

Content

Unified Metadata,

Presentation &Personalization

ContentMetadata

Unified Hybrid Rights Management

ContentEntitlements

Unified Hybrid Analytics

OperationalData

Scheduling, Resource Allocation

and Workflow

PhysicalEncoder

Resources

Cloud-based

EncoderResources

MPTSBroadcast

SPTSFile to file

HLSABR Stream

DASH ABR Stream

Flexible MediaProcessing Architecture

Operator ManagementInterface

LinearEncryption

On-demand

Encryption

IP-HybridCSM

BroadcastCSM

AdaptiveCSM

MultiRightsCSM

Single Content Authority

UniversalContent

Database

GuideSearch &Browse

DVR Scheduling

TV Everywhere

Portal

Cross DevicePersonalization

TiVo ServicePlatform

ViewRightSecurity

Hybrid UI

Multi-formatPlayer

AnalyticsAgent

Hybrid Client Device

ClientQoS/QoE

ClientDiagnostic

ServerAnalytics

ClientQoS data

ContentUsage Data

ClientBehavior

Data

Multi-level Analytics

AudienceAnalytics

SubscriberBehavior

Content Analytics (Sola/Akamai)

Combines traditional CDN metrics and client instrumentation

Focus on delivery network context and QoS

Global network reach Powerful diagnostics


Behavioral Analytics (Genius Digital)

Client instrumentation extended in scope

Tracks the “how and why” of client navigation

Develops view of content engagement across networks

Deployment centric approach


Summary

The pay-TV model potentially gets a lot more complex

The right partners are those with a holistic view of services and measurement

We look forward to the challenges to come!



Thank youVisit us at #[email protected]


http://www.company.com/


Q&A

Making Your Hybrid Network Smarter14 September 20138:30 – 10:30 am

Multi-network Solutions in the Real World Forum at IBC 2013

Technology

Transcript of Multi-network Solutions in the Real World Forum at IBC 2013