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Multi-Domain MDM in Action

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Our Presenters

Kerry Young VP & General Manager

Marc Alvarez Vice President, Data Management

and Operations

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Introducing EnterWorks

Empowering Business & IT Users for over 21 years

All-in-one platform for MDM, PIM, and DAM

Only Solution that is a Leader on both the Forrester PIM and MDM Waves

Highest customer satisfaction marks on industry analyst reports

Industry expertise: distributors, manufacturers, retail, hospitality, service companies, and member / buying groups

Strong Global SI & Technology partnerships

Business Mission Enable Our Customer’s Growth,

Efficiency and Differentiation through Exceptional Competency in Data

as Enabled by our MDM Technologies

Complexity Mastered Master Shared and Application Data for

Business Model Agility

Discrete Views of Everything

Provide a Central View of Data Across Enterprise

Networks

Differentiated Experiences

Leverage Multiple Domains for Combinatorial Precision

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A Division of

51% LICENSES

OUTSIDE U.S.

2,200+ GLOBAL

CUSTOMERS

75+ COUNTRIES

200+ NEW ACCOUNTS

ANNUALLY

22 OF SAP’S TOP 25

CUSTOMERS

48 NET PROMOTER

SCORE

Auto Apparel Oil & Gas Food &

Beverage Consumer Products Retail Pharma Chemical Entertainment

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Delivering on our Multi-Domain MDM Strategy

About Us

88 Global 100 Use Our

Business Management Solutions

$35B Market Cap

500,000 Customers

2M Unique News

Stories

Company Profile

97 Am Law 100

Use Our Legal Products

99 Fortune 100 Use Our Tax

Products

Customer Success

94 Acquisitions (2011-2013)

Dozens Billing, CRM &

Entitlement Systems Data Complexity

$2B M&A Spend

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The Need For an Enterprise Master Data Program

Complex Architecture Complex Processes Lack of Automation Limited Business Intelligence

Limited Formal Governance Limited Enterprise Capabilities Inconsistent View of our Products, Customers &

Contacts

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The Catalyst

Enterprise Master Data Strategy

Drive Digital Transformation & Global

Selling

Provide a Richer, More Consistent Customer

Experience

Automate & Streamline Experience Lifecycle

Management

Enable Reliable Business Intelligence

Standardize & Simplify Our Data Systems &

Processes

Launch an enterprise information service for production and delivery of corporate data assets to the broader organization. Raise levels of operating efficiency, timeliness, governance & quality to service the increasing demands of the enterprise

Accelerate! Increase Revenue

Increased Customer Satisfaction

Accurate and Current Insights

Single View of Customers & Products

Scale the Business Cost Savings

Standard Operating Process

Common Technology

Comprehensive Governance

AGILE

FLEXIBLE

SCALABLE

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Multi-Domain MDM Landscape

PRODUCT

PRICING CUSTOMER

CONTACT

LOCATION

REFERENCE

FINANCIAL

IDENTITY

DATA QUALITY

BUSINESS PROCESS MANAGEMENT

DATA GOVERNANCE

Master Data Platform Vision

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MDM Portal

Digital Asset Integration & Workflow

Integrate with end-to-end Product Lifecycle

3rd Party Suppliers Product Catalog Data Onboarding

Bi-Directional Integration with key

Operational Systems – ERP, Billing, Order Mgt,

Support

Systems & Process

PLM

ECommerce E-Store

Online SEO

Marketing

Product Mgmt

Sales

Master Data

Support

Finance

eCommerce

Operations

DAM Adobe, Asset Insight, etc

Order Capture - CPQ

Order Mgt

EDW

Print and digital sell sheets, books,

brochures

Product master data feed to EDW & Analytics tools

Master Catalog Feed to SFDC / Apttus

Entitlement Systems, Policy Store, etc

AAA Prism

OnePass

DACS PUBS

Integrate with entitlements, permissioning, fulfillment – 60+ systems

Flat-files

3rd Party Product Portal

Enterprise Master Data Platform

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Our Journey | Step 1: Requirements Definition Stakeholder feedback and use cases were translated into a requirements document

Multi-Domain

Cloud Based

“Zero-Code” Platform

Data Quality (OOB)

Granular Permissions

Full Audit + Rollback

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Our Journey | Step 2: PoC/Validation

Rationalization

• Identified common fields, attributes and mapping logic between systems

• Developed a streamlined data model

Profiling

• Obtained source data • Cleaned and trimmed datasets • Conducted field-by-field analysis to

document field makeup and business use

Data Workshops

• Worked through issues list with stakeholders to determine field validity

• Documented findings and observations

• Cleaned data

• Completed Field List • Mapping Logic

• Logical Data Model • Unified Product Catalogue

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Our Journey | Step 3: Vendor Evaluation RFP + Demo

Topic 1) Company 2) App | Architecture 3) Security | Recovery | Service 4) Hierarchies | Taxonomies 5) Data Attribution 6) Data Quality | Cleansing 7) Digital Asset Management 8) Workflow (BPM) 9) Other Features 10) User Interfaces 11) Integrations | Import | Export 12) Supplier | Vendor Portal 13) Performance 14) Pricing

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Our Journey | Step 3: Vendor Evaluation Forrester Confirmed Our Findings, 14 Days AFTER We Finalized Our Short-List

• “PIM market is growing because Digital Business Pros Are

Looking For Better Product Content In More Sales Channels”

• “Business user empowerment and exploiting cloud technology

are key differentiators”

• “To empower teams, PIM solutions deliver four core functions:

content onboarding, content centralization and governance,

content creation and enrichment, and content distribution”

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Our Journey | Step 4: Implementation

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Our Journey | Lessons Learned

Requirements Specification as a Living Document

Business Buy-In and Engagement

Design with a Multi-Domain Mindset

Bake Data Governance into the Platform

Build for Change

Questions?

From Failure to Success with PIM

Multi-Domain MDM in Action

Onboarding Vendors at Scale

Experience the Journey Through Multi-Domain Master Data Management

Optimizing Your Image Variance (Lessons Learned)

A Team Approach to Data Governance

March

24 March

25 March

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March

31 April

1 April

2

EnterWorks MDM Virtual Conference Join us for Upcoming Webinars in the Everything MDM Virtual Conference Series

Week 1: Voice of the Customer

Week 2: Voice of the Customer

Presented by Bill Ferguson of IDEA

Presented by Marc Alvarez of Thomson Reuters

Presented by Cindy Brady and Natalie Scott of Gourmet Foods International

Presented by Martin Schmidler of UniPro

Presented by Jon Varo of Fender

Presented by Ingryd Hernandez of US Foods

enterworks.com/virtual-conference-mdm/