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Three phases of workplacedevelopment

First-generation affirmation

Second-generation affirmation

Multicultural organization

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Leaders Tham Khai Meng-Worldwide Creative Director and Chairman,Worldwide Creative Council

Piyush Pandey- Executive Chairman and Creative Director, SouthEast Asia Ogilvy

Shelly Lazarus- Chairman, Ogilvy & MatherWorldwide

Nasreen Madhany- Global Executive Officer of NeoO@Ogilvy

Carla Hendra- Chairman, Global Strategy &Innovation Practice inOgilvy & MatherWorldwide

Marcia Silverman- Global Chief Executive Officer, Ogilvy PublicRelationsWorldwide

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Six dimensions for describing aMulticultural Organization

1. Acculturation

2. Structural Integration

3. Informal Integration

4. Cultural Bias

5. Organizational Identification6. Intergroup Conflict

INTERNAL/EMPLOYEE

COMMUNICATIONS

Your employees are what makes your company. Thatswhy your communications with them should have the

same vibrance and excitement as your outwardcommunications

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Forms of acculturation used

Assimilation Cultural separatism

Pluralism

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The Diverse Organization: Opportunities

Cost argument

Resource-acquisition

Marketing argument

Creativity argument

Problem-solving argument Systems flexibility argument

SUPPLIER DIVERSITYPROGRAM

Ogilvy is committed to building a more diverse and inclusive workplace,and that commitment extends to the suppliers from whom we purchasegoods and services. We have instituted a Supplier Diversity Program to

increase opportunities for diversity suppliers to work with Ogilvy."Superior service to our clients depends on making the most of our

people. Give them challenging opportunities, recognition for

achievement, job enrichment and the maximum responsibility. Treatthem as grown-ups - and they will grow up. Help them in difficulty.

Be affectionate and human. DAVID OGILVY

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In our work and through our values, we are:

Dedicated to our clients' success

Committed to working as partners

Determined to achieve our potential

Passionate about our work

Focused on providing our best thinking

Intent upon listening and learning Innovative and creative

Ethical and responsible

Dedicated to our people

Dedicated to our success

The BEST WAY to manage diversity is to EMPHASIZEorganizational goals and interests in interaction

than the goals of the individual or smaller collectives

represented in workgroups.