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MULTICHANNEL COMMERCE TREND REPORT

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TABLE OF CONTENTS

BEST PRACTICE4

E-COMMERCE5

MOBILE COMMERCE6

SOCIAL COMMERCE7

FUTURE POS8

RETAIL INNOVATIONS9

MEDIA+PUBLISHING10

FURTHER INNOVATIONS11

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PERSONALISED PRICES IN SUPERMARKETS

The US supermarket chain Kroger is offering personalised prices to

customers with loyalty cards based on their spending behaviour. In

partnership with the consumer research company dunnhumbyUSA,

consumers' purchasing histories are analysed and discounts are

awarded to customers by e-mail or in stores to those who buy the

product first. Customers who frequently buy a specific brand receive,

for example, a discount coupon for that brand's latest product, while

families will receive a discount on buying a larger version of a product

that they regularly buy.

SOURCE:

INITIATOR:

http://www.kroger.com

The Kroger Co., USA

INDEX

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BEST PRACTICE

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ONLINE SHOP LINKS SHOPPERS WITH PEER ADVISERS

The e-commerce site Ownza connects customers via video chat with

peer advisers who take them on guided browsing sessions and give

them product recommendations. Users get the chance to sift through

the list of advisers based on factors like community ratings, expertise

and language, and select the person who suits them best. Anyone with

a knowledge of the products from the online shop can apply to be an

adviser and they can earn commission if a shopper buys a product that

they have suggested.

SOURCE:

INITIATOR:

http://www.ownza.com

Ownza.com, USA

INDEX

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E-COMMERCE

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SHOPPING ASSISTANT USES AUGMENTED REALITY

IBM Research has announced a mobile app that acts as a personal

shopping assistant for users in shops. Providers will be able to release

their own branded versions of the app that will provide consumers with

real-time product information in shops and thus have their promotions

seen. Users can also use augmented reality to search for specific

products, such as one with low sugar content, or which has received

high ratings from other users. Users simply point the camera on their

smartphone at the shopping shelves and the app will locate products

that meet the required criteria.

SOURCE:

INITIATOR:

http://www.research.ibm.com

IBM Corp., USA

INDEX



MOBILE COMMERCE

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ONLINE SHOPPING ON FACEBOOK TIMELINE

The e-commerce provider 8thBridge has introduced its new platform

Graphite, which enables the integration of online shops into

Facebook's Timeline. Users now get the chance to carry out all the

steps involved in their shopping, with the exception of credit card

payments, without leaving their Facebook page. 8thBridge has also

launched the "Shoppable Stories" feature, which automatically

generates a link for purchased products in the news feed, the timeline

and the respective customer's ticker to win new customers.

SOURCE:

INITIATOR:

http://www.8thbridge.com

8thBridge Inc., USA

INDEX

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SOCIAL COMMERCE

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DIGITAL SHOWROOM INTERACTS WITH SAMPLES

Audi recently opened a digital showroom called "Audi City" at London's

Piccadilly Circus. This enables the car maker to present the variety of

its car models in life-size displays. Kinect-controlled displays invite

customers to interact with the brand, and customize their perfect car

from the available fittings, features and colours. For example, if a cloth

sample is held next to the display, the interior of the car will adapt

immediately. Several assistants are at hand to advise customers,

guiding them from the selection process to the purchase.

SOURCE:

INITIATOR:

http://www.audi.de

Audi AG, UK

INDEX

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FUTURE POS

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ONLINE SHOP REWARDS LOCAL RETAILERS

The sports chain Intersport is planning the launch of a central e-

commerce platform that gives participating retailers commissions on

sales. However, the decision ultimately lies with consumers and it is

not dependent on the location of a retailer. After making a purchase,

users choose a local retailer they trust from a list, who then sends

them the article and receives the commission.

SOURCE:

INITIATOR:

http://www.intersport.de

INTERSPORT Deutschland eG, Germany

INDEX



RETAIL INNOVATIONS

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INTERACTIVE IKEA CATALOGUE FOR THE USA

The advertising company McCann Erickson has added a smartphone

and tablet app to the 63rd IKEA catalogue in the USA, enabling users

to scan individual pages and access additional content. The image

recognition app brings the pages of the app to life and offers users

inspiring videos, photo galleries and designer stories so that they get

an "x-ray" vision of the furniture. About 211 million people will receive a

copy of the catalogue with the interactive features.

SOURCE:

INITIATOR:

http://www.youtube.com

Inter IKEA Systems B.V., USA

INDEX

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MEDIA+PUBLISHING

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EMOTION ANALYSIS VIA WEBCAM FOR MARKET RESEARCH

"Affdex" is a tool for analysing emotions and it uses the webcam to

detect and automatically evaluate the sensitivity of users regarding

videos shown to them. If participants in the study are shown video

material in specially prepared rooms, they are quite likely to produce

less natural emotions than if they were at home. New algorithms for

analysing human facial expressions make the technical aids previously

used unnecessary, thus making "Affdex" with webcams a much more

practical alternative in the field of market research.

SOURCE:

INITIATOR:

http://www.affectiva.com

Affectiva Inc., USA

INDEX



FURTHER INNOVATIONS

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Multi Channel Trendreport by TrendONE

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