Multi Channel Management & Building the B2C Supply Chain...
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Multi Channel Management & Building the B2C Supply Chain for E-Commerce
Transcript of Multi Channel Management & Building the B2C Supply Chain...
Multi Channel
Management & Building
the B2C Supply Chain for
E-Commerce
Who Are We & What We Do
LEAN & MEAN
30-40 head count
3,500 Items / Day
OMNI CHANNEL Proprietary Cloud Base
Technology Developed In-
house, Agile & Integrated
(with various marketplaces)
60,000 SKU 99.95% Accurate!
10X Better than
Competitor
Record integrated SALES channel
Before
1 Online Channel
After
6 Online Channels + Growing
First 3 Months
Immediate Results
400%
Growth
Cosmetics
Brand X
Marketplace X
Record COST savings
Average Logistics
Cost Per Item
Average Logistics
Cost Per Item
Before After
By aggressively consolidating multiple items into single
shipments, we have successfully help our clients reduce their
overall logistics cost. These savings scales in accordance to
basket size and value.
Record order SIZE : 36 different Items!
Steady Increasing trend in order size from
average of 2.40 to 3.56, 48.33% increase
in the complexity of the orders
Larger Orders =
Longer time to
process
Pick + Pack = More
Time Consuming
Largest Basket
36 different SKU
Maintaining SLA even with
increasingly complex order
baskets
How We Do It : Technology Driven Approach
OMS
TMS
Orders from (Omni Channel)
1. Online marketplaces
2. Shopping Carts
3. Offline Sales
Consolidate
1. Digitised warehouse activity for measurable
performance and control
2. Custom Designed “Picking Cart”
• System guided picking via
route optimisation + job allocation
= maximise labour efficiency / cost
• Incorporate “Pick To Light”,
reduce human decision making
= minimise human error and pick time
System distributes orders to
“best” warehouse via system
algorithm
Data analytics across
all channels to provide
a more complete view
and business
intelligence
WMS
1. Collects all delivery data for all parcels
shipped out
2. Monitoring & Management of delivery
success rates and statistics
3. Ability to sort shipments based on zones
and shipment type, reducing work load and
increasing speed of parcel sortation
Core Technology Ecosystem
WMS
Warehouse Management
System
OMS
Order Management
System
TMS
Transport Management
System
Integrated
Cloud Base
Architecture
Marketplace Verticals
Web
Stores/Catalo
gue
Physical
Outlets
Telephone
Sales Direct Sales
Mobile Social Media
Departmental
Stores
Specialty
Stores
Events /
Promotion
Omni Channel Kiosk /
Vending
Chat App
Flash Sales
Loyalty
Programme
Self Pickup
Parcel lockers Bulk
Deliveries
Parcel
Deliveries
Shopping
Carts
Cross Docking
Status
Tracking B2C
B2B
Hardware
Integration
Wave
Picking
Stream
Picking
YMS
Route
Optimisation
Labour
Management
Consolidation Order
Slotting
Returns
Management
Inventory
Management Cold
Deliveries
Expedited
Deliveries
COD
Cross Border
Cost
Optimisation
Core
Functions
Temperature
Sensitive
High Value
Items Robotics /
IoT
The Story So Far
Fulfilment Centre 1 (Headquarters)
• 20,000 sq.ft (30mins from city centre)
• Utilisation : 30%
• 100-200 items/day
Operational Q3,2013
Main volume has been shifted to the
newer facility, mainly used for returns, R&D
and selected clients
Fulfilment Centre 2 (TPG)
• 60,000 sq.ft (60mins from city centre)
• Utilisation : 25%
• 2,000 items/day
• 15 Warehouse Headcount
Operational Q1,2015
Main hub for Malaysia.
Projected to last till 2018
Fulfilment Centre 3 (Singapore)
• 5,000 sq.ft (30mins from city centre)
• Utilisation : 100%
• 800-1,000 items/day
• Headcount : 10
Operational Q3,2015
Temporary setup, to expand to 10,000
sq.ft,moving into larger facility by 2017
The Story So Far
Data Analysis
Rigorous data analytics of
clients’ distribution data
allows us to unlock value
for clients, allowing for
cost optimization and
serve untapped markets
Customer Focus
Flexible technology and
processes allows us to
collaborate with clients
on new distribution
channels and market
opportunities
Client Integration
Full seamless integration
of proprietary WMS with
clients uniquely allows
clients to reduce costs
and redundancies
Industry Leader
Every step of the
logistics process is
digitally tracked and
benchmarked, resulting
in the lowest shrinkage
levels in the region
Focus on Technology
Optimization and Integration
Our Facilities
• 60,000 Sq.ft of Space
• 4 full floors of pick faces
• 250,000 - 500,000
SKU Capacity
• 10,000 Orders / Day Capacity
• Employing modern technology to
digitise supply chain activities
• Integrated with dozen’s of last mile
services, parcel lockers & on-demand
State of the art
facilities & technology
Agnostics and Flexible
Standard Courier, Next Day On Demand Same Day
Cash on Delivery Pick Up Points
Reverse Logistics
Returns Management
Cross-Border
Fully Integrated with
Last Mile Services:
Real-time tracking
Our Vision : ASEAN Integrated Warehouse
• By leveraging on the
volume and physical facility
we have, we will be able to
facilitate cross border
logistics effectively.
• Providing a single Gateway
for clients to enter into the
ASEAN market
• Opening up the massive
opportunity to help ASEAN
brands to tap into ASEAN
market.
• Helping to integrated
ASEAN through commerce
and logistics.
Sharing
Insights
Share 1 : The Next Day Promise
Successful Delivery Lead Time
Next Day First
Attempt
• Can be improved by enhancing
communication with recipient
via a host of API functions to
provide real time data
What happened
to next day
delivery promise?
Average Delivery Lead Time
Anticipate spikes and managing recipients expectation
Delivery SLA
becomes erratic
during festive season
and ability to spread
the load across
multiple providers
reduces risk and help
maintain predictable
service level
Share 2 : Predicting Spikes & Peak
Share 3 : Working it Smart through Data
Data in Action
• Customisable Dashboard
• Easy and direct way to monitor key
performance indexes defined.
• Highlight on actionable data points to
execute preventive actions before
critical events happens
• Real time data flow enable easy
planning for critical supply chain
adjustments
• Monitor Age / Turn of SKU to optimise
your future stock purchase,
maximising cash flow & reducing
inventory risks
Thank You
Tommy Yong
012-3376833
