Multi Branding
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Transcript of Multi Branding
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MULTI BRAND
Multi Brand RIBS Brand Management
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Multi brandMulti Brand RIBS Brand Management
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What is multi brand?
Multi brand is of two or more similar and competing product by the same firm under different and unrelated brands.
Multi Brand RIBS Brand Management
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obtaining greater shelf space and leaving little for competitor’s products.
saturating a market by filling all price and quality gaps. catering to brand-switchers users who like to experiment
with different brands. keeping the firm's managers on their toes by generating
internal competition.
Advantages:Multi Brand RIBS Brand Management
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disadvantages
Non of the brand will enjoy major market share & result in lesser profitability .
Multi Brand RIBS Brand Management
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Showing Some Multi Branding:…..
Multi Brand RIBS Brand Management
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Cadbury….Multi Brand RIBS Brand Management
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Multi branding in ……….……
Multi Brand RIBS Brand Management
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Multi Brand RIBS Brand Management
Procter & gamble….
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Multi Brand RIBS Brand Management
Multibranding….
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Product/shampoos:
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Multi Brand RIBS Brand Management
Godrej…..
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Multi Brand RIBS Brand Management
Multibranding….
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Product - Soaps:
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Multi Brand RIBS Brand Management