“Do something different”

Growth in venues and events (4 years)

Growth in media coverage (4 years)

Growth in visits (4 years)

This May there were: 537 events at 416 venues121,000 visits£3.4m AVE12 clusters (& growing)

Dorchester:2 x Local Authority museums 4 x commercial attractions Roman Town HouseLocal restaurantsFamily ticket (with discount)

Newcastle:Joint branding ‘Late Shows’Over 50 eventsEveryone! (even the football club)

Sheringham 2011:Local champion (only 4 weeks)Library, theatre and museumTheme and a journey

North Norfolk 2012:•Sheringham Preservation Society•North Norfolk Railway•Sheringham Little Theatre•Cromer Preservation Society•Cromer Museum•Wells Maltings•RNLI Henry Blogg Museum •The Mo: Sheringham Museum•Norfolk Libraries & Information Service

12 events – 3 nights•Magic lantern show•Victorian photographic portraits •Guided tours•Early films hand turned on 1912 projector •20,000 Leagues Under The Sea•Victorian circus and fashion show •Reconstruction of 1897 lifeboat rescue •Exhibition of seashell art•Steam train rides with entertainment & singing

3,252 visitors60% first timers

50% local20% travelled 60+ miles

£65,000 visitor spend

People liked it!

Not all easy:•Cuts in jobs•Marketing tensions•Attention share

What helps:•Light touch coordination •Flexible interpretation•Cross-sector participation•Existing digital infrastructure

Data sharing (activities)

New Clusters ???May 16th to 18th 2013

www.WeAreCulture24.org.uk