Muebles: The Home Building Store

Presented ByStudents Of

Ravenshaw Management CentreRavenshaw University

Cuttack

Indian Retail Industry

• Has largest retail density in world• Contributes 10%-11% to GDP• Home building market highly fragmented• Home & Building Store was broadly divided into

two categories– Building Materials Segment– Soft Furnishing Segment

• Competition very high due to entry of foreign players

Muebles

• Mission– To reduce the trauma of home building

• A home building & Improvement Store• Part of Casa Mobalje Group• Strategically located at Ahmedabad• Communicaton mix in both English & Gujrati

languange.

The Store

• Completely Customer Centric (all segments)• Provided CAD/CAM assist to choose better

designs• Provided differentiated branded products• Had ample safety stock to meet the demand• Concept of Shop-in-Shop• No invisibles present in the store

Changing Customer Profile

• Mr. Muebles of Yesteryear– Homebuilder– Renovator– Apartment Owner– Professionals

• Today’s Mr.Muebles– Young & Educated professional– High Income level– Maintained a status in the society

Concern

• Repositioning Strategy

• Change in merchandise & delivery mechanism

• Entry of international competitor like IKEA