MÉTRO MONTREAL 2014 INTERACTIVE MEDIA...

MÉTRO MONTREAL 2014

INTERACTIVE MEDIA KITSPRING-SUMMER 2014

The information source for metropolitans

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MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014

WHY INVEST IN OLINE AND MOBILE ADVERTISING

NUMBER OF HOURS SPENT WEEKLY ON THE INTERNET DEPENDING ON THE DEVICE

Checking emails

Social media use

App download

Source: CEFRIO 2013, NETendances, Base : Quebec 18 years +1. Idem

Source: CEFRIO 2013, NETendances, Base : Quebec 18 years +

INTERNET USE VIA DESKTOP AND MOBILE DEVICES ON THE RISE

ONLINE ACTIVITIES CARRIEDOUT USING A MOBILE DEVICE

Desktop

Laptop

Mobiledevice

10.29.4

6

7.3

2.9

5.1

81%

87%

80%

73%

71%

69%

PENETRATION RATE AMONG QUEBECKERS

Source: CEFRIO 2013, NETendances, Base : Quebec 18 years +

INTERNET AND MOBILE USE IN QUEBEC

Internet

Smartphones

Digital tablets

2011 2011 20112012 2012 20122013 2013 2013

77% 78% 78%

25%

32%

44%

5%

13%

26%

2012 average 2013 average

Viewing the news 64%

72%

Smartphone Tablet

Quebec's internet users spend close to 22 hr/week surfi ng the web.

MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014MMÉMÉMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM TRTROOOOOOOOOOOOOOOOOOOOOOOOOOO MOMOMOMOMMOMOMOMOMOMOMOM NTNTNTNTNTNNTNTNTRRERERERERRRR AALALALALAAAAAAAAAAAAAAAAAAA ININININNNNNNNNNNNNNNNNNNNNNNNNNII TETETETETETTETTEETTTTETTETTTTEETTETETETETETETEEEETETTETETEEEEETEERARARARARARAAAAARARARARARAARAAARARARARARARARAARARARRARARRRARARRRARRRARAAAAAAAARRARARAAARRRRARATITITITITITTTITITTTTTITTITITTTTTTTITTITITTTTTTITTTIITIITIVEVEVEVEVEVEVEVVEEVEVEEEEVEVEVEVEVEVVEVEVEVEVVEVVEVVEEVEVEEEEEVVEVEEVE MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMEDEDEEDEDEDEEDEDEDEDDEDEDEDDDEDEEEDEEDDEDEDEDEEDEDEDEDDEDEDDEDEDDEDEDEEDDE IAIAAAAIAAAIAAAIAAAAAIAAAIAAAIAAAIAA KKKKKKKKKKKKKKKKKKKKKKKKKKKKKITITTITITITITTTTITTTITTTTTTTTTITTITITTTITIIT 202020020000002002000020022002000000000000000001414144114144141411414141414141414141441411441411444114414114144111141111144141141114414114414

MÉTRO ONLINE AND MOBILE CONTENT

DISCOVER OUR SECTIONS• Montréal• Local news• International news• Culture• Trends• Travel• Opinions• Tech• Auto• Food• Health• Real estate• ...and much more !

OUR FAVORITE BLOGGERS • Maxime Johnson - Tech• Judith Lussier - Opinions• Hassan Serraji - Politics• Valéria Landivar - Social networks• Mario Charrette - Careers• Andy Mailly-Pressoir (sports columnist at

Ça commence bien)• Patrick Langlois (Social media columnist

at Ça commence bien)

CONTENU EXCLUSIF MÉTRO• MON SCOOP (MY SCOOP) Directly from Montreal's news scene

with reader's photos• MÉTRO FLIRT Write a romantic note to a stranger you

crossed paths with this morning• LES LISTES DU LUNDI (MONDAY LISTS) -

A funny slant on phenomena or events happening in the news in a top 10 format.

CONTEST• Club Métro

VIRAL AND ENGAGING CONTENT• Journalistic content picked up on social

media (e.g., 2013 municipal election coverage and the Dollarama Diet - Judith Jasmin Award fi nalist).

SOCIAL MEDIA PRESENCE

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MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014MMÉMÉMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMM TRTROOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO MOMOMOMOMOMOMOMOMOMOMOMONTNTNTNTNTNTNTNTN RRERERERERRRRRR AALALALALAAAAAAAAAAAAAAAAAAA ININININNNNNNNNNNNNNNNNNNNNNNNNNII TETETETETETTETTEETTTTETTETTTTEETTETETETETETETEEEETETTETETEEEEETEERARARARARARAAAAARARARARARAARAAARARARARARARARAARARARRARARRRARARRRARRRARAAAAAAAARRARARAAARRRRARATITITITITITTTITITTTTTITTITITTTTTTTITTITITTTTTTITTTIITIITIVEVEVEVEVEVEVEVVEEVEVEEEEVEVEVEVEVEVVEVEVEVEVVEVVEVVEEVEVEEEEEVVEVEEVE MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMEDEDEEDEDEDEEDEDEDEDDEDEDEDDDEDEEEDEEDDEDEDEDEEDEDEDEDDEDEDDEDEDDEDEDEEDDE IAIAAAAIAAAIAAAIAAAAAIAAAIAAAIAAAIAA KKKKKKKKKKKKKKKKKKKKKKKKKKKKKITITTITITITITTTTITTTITTTTTTTTTITTITITTTITIIT 202020020000002002000020022002000000000000000001414144114144141411414141414141414141441411441411444114414114144111141111144141141114414114414

ON THE WEBjournalmetro.commetronews.ca

• Click through rate signifi cantly higher than the market average

• Possibily of campaigns in15 Canadian markets

• Many successful contests

• Increased Internet use during business hours

Métro's STRENGTHS

AVERAGE CLICK- THROUGH RATE FOR ADS ON journalmetro.com

(300 px x 250 px format)

Market click-

through rate

MONTREAL JANUARY 2014Visiteurs uniques : 506,291

Pages vues : 1,074,274

CANADA JANUARY 2014Unique visitor : 1,782,066Pages viewed : 4,827,168

journalmetro.comclick-through rate

0.08%

0.30%

Source: MediaMind Global Benchmarks Report 2012 Source: Google Analytics, January 2014.

MEN= 50%WOMEN= 50%

Source: ComScore January 2014 Quebec Base

55 yearsand +

35-54 years

25-34 years

18-24years

Less than 18

years

8%12%

20%

39%

21%

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MÉTRO MONTREAL INTERATIVE MEDIA KIT 2014MÉMÉMÉMÉMÉMÉMÉMÉMÉMÉMÉMÉMMÉMÉMÉMÉÉÉÉMÉMÉMÉMÉMÉMÉMMÉTRTRTRTRTRTRTRRTRTRTRTRTRTRTRTRTRTTRTRTRRTRO OOOOOOOOOOOOOOOOOOOOO MOMOMOMOMOMOMOOOOOONTNTNTNTNTNTNTNTNN RRERERERRERRRR AALALALALAAAAAAAAAAAAAAAAAAA ININININNNNNNNNNNNNNNNNNNNNNNNNNII TETETETETETTETTEETTTTETTETTTTEETTETETETETETETEEEETETTETETEEEEETEERARARARARARAAAAARARARARARAARAAARARARARARARARAARARARRARARRRARARRRARRRARAAAAAAAARRARARAAARRRRARATITITITITITTTITITTTTTITTITITTTTTTTITTITITTTTTTITTTIITIITIVEVEVEVEVEVEVEVVEEVEVEEEEVEVEVEVEVEVVEVEVEVEVVEVVEVVEEVEVEEEEEVVEVEEVE MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMEDEDEEDEDEDEEDEDEDEDDEDEDEDDDEDEEEDEEDDEDEDEDEEDEDEDEDDEDEDDEDEDDEDEDEEDDE IAIAAAAIAAAIAAAIAAAAAIAAAIAAAIAAAIAA KKKKKKKKKKKKKKKKKKKKKKKKKKKKKITITTITITITITTTTITTTITTTTTTTTTITTITITTTITIIT 202020020000002002000020022002000000000000000001414144114144141411414141414141414141441411441411444114414114144111141111144141141114414114414

ON MOBILE

• Journal Métro application rated

• High rate of checking news on mobile devices

• High rate of page views

• Engaged users who use their mobile devices throughout the day and their tablets mostly at night

Métro's STRENGTHS

MOBILE USERS ARE YOUNG, JUST LIKE MÉTRO'S READERS

MONTRÉAL JANUARY 2014Unique visitors : 202 422Pages viewed : 1 170 655

CANADA JANUARY 2014Unique visitors : 874,026Pages viewed : 10,067,675

Source: Flurry et Google Analytics Janvier 2014

Source: Flurry et Google Analytics Janvier 2014.Source: CEFRIO 2013, NETendances, Population Québec 18 ans et plus

MEN = 65%WOMEN = 35%

Source: Mobilelens, December 2013,

Canada Base, 18 +.

45 years

+

25-34 years

18-24years

35-44years

27%31%

28%

14%

of mobile users are between 18 and 34

years old80%

of Métro mobile users are between 18 and

34 years old72%

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BIG BOX$25 CPM300 x 25040 kb

DOUBLE BIG BOX$45 CPM300 x 60040 kb

LEADERBOARD$20 CPM728 x 9040 kb

BILLBOARD$40 CPM960 x 9040 kb

SKIN(5 day maximum)$700 / daySpecs on request100 kb

SKIN + ROADBLOCK (5 day maximum)$1350 / daySpecs on request

REGULAR ONLINE AD FORMATSTarget metropolitans by rounding out your campaign with ads on our interactive platforms.


IAB PORTRAIT FORMAT$40 CPMInitial specs : 300 px x 1050 pxLarger specs : Up to 613 px x 460 px

WEB

MOBILE - RICH MEDIA

IAB PUSHDOWN FORMAT$40 CPMInitial specs : 970 px x 90 pxLarger specs : 970 px x 415 px

IAB PANNEL FORMAT$40 CPMInitial specs : 970 px x 250 px

IAB FILMSTRIP FORMAT$40 CPMInitial specs : 300 px x 600 px

RISING STARIAB ADVERTISINGFORMATSNEW

BANNER$30 CPM320 px x 50 px

EXPANDABLE$30 CPMDimensions and specs By request

INTERSTITIAL$30 CPMDimensions and specs By request


INTERSTITIAL* $25 CPM320 px X 460 px

*Leave a 35 px black space above and below

35 px

35 px

35 px

35 px

LOADING PAGE$250 / day320 px X 460 px

3

3

BANNER$25 CPM728 X 90

BIG BOX$25 CPM300 X 250

INTERSTITIAL* $25 CPM768 X 1004

*Leave a 35 px black space above and belo

LOADING PAGE$250 / day768 X 1004

BANNER$25 CPM320 px x 50 px

TILESmall: 160 px x 160 px - $40 CPMBig: 320 px x 160 px -$50 CPM

NEW3

3

REGULAR MOBILE ADVERTISING FORMATS


CATFISH - THIRD PARTY$45 CPMSee IAB

TICKER (7-DAY MAXIMUM)$150 / day960 x 29

FREE STANDING AD - THIRD PARTY$45 CPMSee IAB

MICROSITEPrice varies according to concept

CONTEST THUMBNAILPrice varies according to concept

CONTESTSPrice varies according to format

( )

Price varies according to format

FREE STANDING AD THIRD PARTY$45 CPMSee IAB

CREATIVE ONLINE AD FORMATS


MICROSITEPrix variable selon le concept

LEADERBOARD

CATFISH - THIRD PARTY

DOUBLE BIG BOX

TILE

TTTEEEEEEETEEETTTEEETEETTEEETETTTTTTEiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiababaababaabababablbbablblblblblllablaaabllablablblbllaabblblblbblblblblablablblblblblabllababaablbbllablaablbbblablblbbllblablababbbblbbbbbblbbbbllllllabbbbbbbbbblllblbbbbbbbbbbabblblblllabbbbbbbbblblllblbbbbbllbbbblllbbbbbllbllllbb eeeeeee seeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee eeee eeeloeloeloeloeloeloeloeloeloeloeloeloeloeloeeloeloeeloee ololoeee oee n ln ln ln ln ln ln ln lnn ln ln ln lln lllln lllllllllllllllllllllllllllllllllllllle ce ce ce cee e ce ce ce ce ce ce e eee e cee ceee cee eeee e ceee ee e ceee ce eee eee ceeeeeee ce ccccce ce conconconconconconconconcconcccccconconconccconcnconconconconconcconcccconncnccccepteptepteptepteptepteptptpepepteptepteptepteptpteptteptepteptepteptepttpteptptepteptepteptepteptptptepepttptepteptepptptptepttptptpptpteptepteptpppeptepteeepeepeepppeepteepeptpppeptepteppppppepteeppepteeppepteeeep

DOUBLE BIG BOX

CATFISH - THIRD PARTY

D

MMMMIIIIIIICCCCMIIIMIMMICIIMIIIIMMMIICMIIMMMIMICMMIIMMMMMMMI ROSITPPPPrPrPrrrririiiirrrPrPrrPrrPPrPrPrrPPPPPrrPPPPPrrrPPPPPrPPPPrrrPPPPPPPPrrPPPPPrrPPPPPPPrrPPrrPPPPPPPPPPrPPPPPPP x var

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MULTI-PLATFORM CAMPAIGNALEXANDRE BARRETTE


SKIN

CONTEST COMPONENT - SOCIAL MEDIA

BANNER

LOADING PAGE

DOMINICAN REPUBLIC

MULTI-PLATFORM CAMPAIGN


AD THUMBNAIL (300 px x 60 px)

SECTION SPONSORSHIP

CUSTOM CONTENT

ON HOMEPAGE

SKIN*. SET RATE. SPECIFIC TARGET

WEB PACKAGE

BASIC - $750 / MONTHLink to client website

WITH AD PAGE - $850 / MONTHLink with ad page on journalmetro.com (PDF ad)

Add a video*= $100 more / month

Add a 5 photos*= $ 100 more / month

*Material supplied by client

MAIN SECTIONS - $200 / DAY (Maximum 7 consecutive days)

Montreal, National, World, Culture, Sports, Opinions

THEME SECTIONS - $250 FOR 7 DAYSAuto, Food, Careers, Real Estate, Health, Tech, Trends, Travel

SPECIAL SECTIONSHoroscopes - $750 / MONTHGames - $300 / MONTHMétro Flirt - $500 / MONTHWeather - $1 000 / MONTH

*Banners and big boxes not included

PACKAGE - $1250

YOUR PACKAGE INCLUDES :• ONLINE EDITORIAL CONTENT Skin for your content page (super banner, banner and big box)

• AD THUMBNAILOn journalmetro.com home page that redirects to your content

page

• IPAD BANNERBanner redirects to your content page

1

1

3

2

2

OTHER ADVERTISING OPTIONS


SPÉCIFICATIONS TECHNIQUES INTERACTIVES

GIFJPEG

Adobe Flash SWF

GIFJPEG

30 secondes

30 secondes

The white background must include a 1 px border. Flash creations must include a universal

40 k

FICHIER MAX K STREAMING ANIMATION NOTE

20 k --

80 k

60 k

--

Leaderboard 728 x 90

300 x 250

300 x 600

960 x 90

123 x 80

960 x 250

300 x 600

initial: 300 x 1050enlarged: 580 x 460

initial: 970 x 90enlarged: 970 x 415

336 x 960 (per banner)1672 x 960 (total)

Big box

Double Big box

Billboard

Ad button

Skin

IAB portrait format

IAB pushdown format

Métro panel format

IAB fi lmstrip format

Standard 3 days before publication ** 5 days for skins

Expandable 5 days before publication

Standalone 5 days before publication

Video 5 days before publication

Mobile 3 days before publication

iPad 3 days before publication

Métro adheres to IAB policies and conditions. For more information visit www.iabcanada.com

2.2 MBMaximum

2.2 MB

2.2 MB

1.5 to 10 MB (According to)

FORMATS

The white background must include a 1 px border

Specs on request (JPEG, PSD)

The user activates the sound with a click. Must be managed via a third-party server.

Include the Métro logo in the80 x 30 px format

Include the Métro logo in the 120x45 px formatInclude an "X" button in the up-per right corner.

For Android, the visible height is 156 px instead of 160 px but the format remains 160 px. To take into account for creative.

Animation time: 3-5 seconds per frame

Includes an "X" button in the up-per right corner.

-

-

400 x 600

320 x 460

320 x 50

320 x 460

768 x 1004

160 x 160

768 x 1004

728 x 90

320 x 160

300 x 250

Created with all STANDARDS

formats

Adobe Flash SWF

Adobe Flash SWF

GIFJPEG

NO Adobe Flash

GIFJPEG

NO Adobe Flash

80 k

40 k

40 k --

-40 k -

Standalone format(DHTML)

In video format

Loading page

Loading page

Small tile

Interstitial

Leaderboard

Big tile

Big Box

Banner

STAN

DARD

RISI

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STAR

IAB

DELIVERY TIME

SEND YOUR MATERIAL TO :Your representative and coordinator

MÉTRO CREATIVES SERVICES

Material required :

• Text in WORD format• Identify images and logos• Detailed instructions

No more than two modifi cations allowed

NOTE

The ad content and display are subject to the approval of the publisher of Métro newspaper.

EXPA

NDA

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STAN

DALO

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OBI

LEIP

ADTI

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Interstitial

2.2 MBMaximum

2.2 MBMaximum

Leaderboard

Big box

Include an "X" button in the lower right corner. Sound must be activated with a user click only.

Include an "X" button in the upper left corner. Sound must be activated with a user click only.

Include an "X" button in the upper right corner. Must be managed by a third-party server.

Form 728 x 90 to728 x 360

Form 300 x 250 to600 x 250

Adobe Flash SWF must be managed by a third-party server. A GIG or JPEG must also

be supplied

40 k 2.2 MBMaximum

30 secondes

30 secondes

30 secondes

FORMAT PIXEL

The window expands to 300 px x 3000 px.

MÉTRO MONTREAL 2014 INTERACTIVE MEDIA...

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