MTR Digital Escalator Crown - JCDecaux-Transport · 1 MTR Digital Escalator Crown. Sales...

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1 MTR Digital Escalator Crown Sales Presentation

Transcript of MTR Digital Escalator Crown - JCDecaux-Transport · 1 MTR Digital Escalator Crown. Sales...

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MTR Digital Escalator CrownSales Presentation

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Why Digital Escalator Crown Bank?

• Innovative & Progressive Brand Image – first-ever in Hong Kong

• High Creative Flexibility – accommodate numerous display formats

• High Impact - site exclusiveness

• Maximize Ad Message Registration – digital display with motion and sound effect in a captive environment

• Right Message at the Right Time – allow creative rotation by different time of the day

• High Reach on Quality Audience – strategic locations among top quality stations

Premium and Creative Communication Platform Using digital technology for strategic highlights

within a captive environment

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• 32” HD LCD Panels for HD of visual impact

• Accommodate animated ads, rotation of multiple visuals and image-flow executions

• Flexible to run 3 different creative executions per day

• Provide quality audio effect & poster extension to enhance creative flexibility & impact

MTR Digital Escalator Crown Bank (DEC Bank)

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DEC Bank Location

The first DEC Bank to be launched in mid-August 2008:• Causeway Bay Station Exit F – Jardine Bazaar

Upcoming DEC Banks will be available form September / October 2008:2. Causeway Bay Station Exit D – To Sogo3. Causeway Bay Station – Up to Sogo Concourse4. Central Station – Up to World Wide House Concourse5. Central Station – Up to Alexandra House Concourse6. TST Station Exit A – Towards Kowloon Park and Haiphong Road

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Causeway Bay Station Exit F - Jardine Bazaar

Leading toJardine Bazaar

(upwards)

First Bank Location

Jardine Bazaar Entrance to Concourse

(downwards)

The MTR reaches an average of 458,000 passengers in one week at Causeway Bay Station Source: HK Nielsen Media Index 2007

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Causeway Bay Station Exit D - Towards Sogo

The MTR reaches an average of 458,000 passengers in one week at Causeway Bay Station Source: HK Nielsen Media Index 2007

Location of Digital Escalator Crown Bank

Exit D leading to Sogo (upwards)

Exit D leading to MTR Station Sogo Concourse

(downwards)

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Causeway Bay Station Up to Sogo Concourse

Linking Upper Platform to MTR Station Sogo Concourse

(upwards)

The MTR reaches an average of 458,000 passengers in one week at Causeway Bay Station Source: HK Nielsen Media Index 2007

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Central Station Up to World Wide House Concourse

Linking Platform and World Wide House Concourse

(upwards)

Linking Platform and World Wide House Concourse

(downwards)

The MTR reaches an average of 509,000 passengers in one week at Central Station Source: HK Nielsen Media Index 2007

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Central Station Up to Alexandra House Concourse

Linking Platform and Alexandra House Concourse

(upwards)

Linking Platformand Alexandra House Concourse

(downwards)

The MTR reaches an average of 509,000 passengers in one week at Central Station Source: HK Nielsen Media Index 2007

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TST Station Exit A – Towards Kowloon Park and

Haiphong Road

The MTR reaches an average of 540,000 passengers in one week at TST Station Source: HK Nielsen Media Index 2007

Linking Exit A and Concourse(downwards)

Linking Exit A and Concourse

(upwards)

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Sales Package

Station Location No. of PanelsWk Gross Rate/Bank

Wk Gross Rate/Bank (with extension)

Causeway Bay Exit F - Jardine Bazaar 11 + 11 $ 60,000.00 * $ 95,000.00 *

Causeway Bay Exit D - Towards Sogo 16 + 16 $ 60,000.00 $ 95,000.00

Causeway Bay Up to Sogo Concourse 12 + 5 $ 65,000.00 $ 98,000.00

CentralUp to World Wide House Concourse

11 + 11 (huge extension) $ 50,000.00 $ 90,000.00

CentralUp to Alexandra House Concourse 12 $ 45,000.00 $ 70,000.00

TST Exit A - Towards Kowloon Park 16 + 16 $ 65,000.00 $ 98,000.00

* 20% loading applied to 1st advertiser’s booking. Entitle media exposure and publicity throughout the Digital Escalator launch event.

Minimum Booking Period (3 weeks)

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Sales Entitlements

• Site domination of entire digital bank, number of panels is subject to individual bank location

• Audio effect along entire digital bank

• Panel extension (optional)

• Two Creative Uploading Options:

1) 1 + 1 version (inclusive of 1 version creative change) – maximum 2 versions to be broadcast throughout the booking period, OR

2) 3 versions / day ( with no version change)

• First version of all materials must be submitted 10 working days prior to the commencement day. Materials for update version must be submitted 5 working days prior to the display day.

• Schedule change request must be submitted 1 working day prior to display time

• Surcharge of HK$1,000 applicable for additional creative version uploading

Remarks: Reference Cost: Creative & Concept Design ~ HK15,000-40,000; Production ~HK$16,000 – 80,000; subject to the complexity level of individual creative.

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Technical Specifications

• Motion is not allowed in the First TWO and Last TWO panels of each escalator• Average traveling time ranges from 17 to 30sec subject to different locations • For static image (First and Last TWO panels)

png (with alpha channel), jpeg, max. pixel 768 x 1366 (portrait mode)• For Video file playback / Animation

wmv 9, mpeg -2, mpeg -4, max. pixel with 768x 1366 (portrait mode)For animation with overlay over background files, please submit quick time .mov format (using .png alpha channel)Clients may submit one or multiple files based on the creative complexity

• Audio file playback for Sound EffectMP3, wav

• Electronic Files Submission / ApprovalJCD will provide dedicated FTP server for file submission.All materials are subject to approval of TELA classification and MTR approval

• Material Submission DeadlineFirst version of all materials must be submitted 10 working days prior to the commencement dayMaterials for update version must be submitted 5 working days prior to the display day.Schedule change request must be submitted 1 working day prior to display time

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Contact

Don’t miss this great advertising opportunity!

Book Now!

Enquiry hotline: 2111 0111

Email: [email protected]

Website: www.jcdecaux.com.hk