MTI’s New Freedom™ ONE Stands Alone In Secure, Live Retail Merchandising SolutionsJANUARY 2011

PORTLAND – MTI’s new Freedom ONE secure merchandising solution lets consumer electronics retailers put live devices in the hands of

shoppers - without fear of theft - using a sleek, flexible, all-in-one unit that minimizes installation requirements and cuts costs.

The stand-alone Freedom ONE - the latest in a long line of reliable, secure interactive merchandising solutions developed by MTI – is

easily and quickly installed on any level retail countertop or endcap. The advanced wireless design combines device charging with an

alarmed mechanical CarbonTether™ , dramatically reducing both false alarms and product theft.

“Experience in the field steadily shows sales go up on devices like mobile phones, digital cameras and MP3 players when shoppers can

touch and try them out. Freedom ONE lets retailers get these products out of locked cabinets and into people’s hands without worrying

about theft, and without a lot of renovation time and cost to put a secure merchandising system in place,” says Thaine Allison, MTI’s VP

of Products and Systems. “Freedom One comes out of the box ready to go, with a simplified, variable mounting system that removes any

need for drilling or wiring.”

Sensors built-in to the Freedom One automatically monitor the presence of mounted merchandise, and trigger the alarm if someone

attempts to remove a product, cut the tether or trys to remove the Freedom ONE unit. An integrated light ring in the base elegantly

provides store staff with visual cues on the state of the security and alarm system.

The Freedom ONE system also gives retailers options on the CarbonTether™ – from a .09” standard to an anti-theft focused .13” heavy

cable. The Freedom ONE is the latest in a line of sophisticated secure MTI merchandising solutions that get products out of the display

case “jail” and into the hands of shoppers. Freedom™ LP3 was the first product in the market to provide enhanced mechanical security

Freedom One’s industry-leading design features include wireless

charging and MTI’s exclusive CarbonTether with anti-twist swivel.

Elegant stand-alone merchandising solution’s unique live power and security design drives consumer electronic retailer sales and reduces theft. Unique design allows quick, low-cost installation and simple management.

with electronic alarming. Freedom Universal 2.0 provides variable power for camcorders, cameras and GPS with a SmartTether™ that

never kinks or degrades despite heavy use. Freedom Core offers a wide selection of compact, discreet sensors for securing other, larger

devices such as power tools.

Based in Portland, Oregon, MTI is an acknowledged leader in the development and delivery of interactive merchandising solutions

for retailers in North America and globally. Hundreds of thousands of MTI units, particularly in the consumer electronics sector, keep

demonstration products secured and powered – converting the shopping experience from trying items to buying them.

MTI is located at booth 2671 at the 100th Annual NRF Big Show, Jan. 10-11 at the Jacob Javits Center in New York.

About MTI

For over 30 years, MTI has combined expert retail strategy with proven technological platforms to create merchandising solutions for

many of the world’s most respected retailers. MTI products include Intuition™ SKU-activated digital signage and Freedom™ hand-held

merchandising systems. Together, they combine loss prevention with engaging customer experiences. Visit mti-interactive.com/nrf to learn

how MTI solutions lead shoppers from “Try” to “Buy.”

Contact: Helen Stonhill

Marketing Manager, MTI

503-648-6500 ext. 297

hstonhill@mti-interactive.com

Simply attach Freedom One’s base to any flat surface, mount merchandise on

the retractable puck, then activate using the security key. The system’s integrated features now give shoppers the ability to demo a live, fully powered device while

also protecting the product from theft.