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Transcript of Mtech Technologies
Cover Page
MARKETING PLAN
MTECH TECHNOLOGIES
SUBMITTED TO: SIR RAJA RUB NAWAZ
SUBMITTED BY:
MUHAMMAD MUJTABA
SAHRISH ALI
ZUBAIR QURESHI
SHARMEN BASHIR
Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________.
It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________.
Upon request, this document is to be immediately returned to _______________.
___________________ Signature
___________________Name (typed or printed)
___________________Date
This is a marketing plan. It does not imply an offering of securities.
11.0 Marketing Vision
11.1 Goals
11.2 Purpose
11.3 Picture
21.4 Gap Dashboard
2Table: Gap Dashboard
22.0 Ideal Customer
22.1 Market Needs
32.2 Market Trends
32.3 Market Description
32.3.1 Demographics
32.3.2 Psychographics
32.3.3 Behaviors
32.3.4 Geographics
32.4 Market Growth
3Table: Market Analysis
4Chart: Market Analysis (Pie)
5Chart: Market Analysis (CAGR)
53.0 Remarkable Difference
53.1 Differentiators
63.2 Direct Competition
6Table: Competitive Analysis
7Table: Growth and Share
7Chart: Competitor by Growth and Share
8Chart: Competitor by Growth
8Chart: Competitor by Price
9Chart: Competitor by Share
93.3 Indirect Competition
93.4 Model Competitors
94.0 Core Strategy
104.1 Core Message
104.2 Positioning Goal
104.3 Key Strategic Indicators
104.4 Core Branding Elements
104.4.1 Colors
104.4.2 Logo
104.4.3 Images
104.4.4 Type
105.0 Product/Service Innovation
115.1 Hourglass Strategy
115.2 Price Rationale
116.0 Marketing Materials
116.1 Marketing Kit
116.2 Marketing Story
116.3 Case Study Plan
126.4 Testimonial Plan
126.5 Multi Media Materials
127.0 Web Plan
127.1 Website Marketing Strategy
127.2 Website Function
127.2.1 Domain Name and Hosting
127.2.2 Website Content
127.2.3 Website Layout and Pages
127.2.4 Keeping it Fresh
137.2.5 Design Elements
137.2.6 Website Builder
13Table: Web Development Milestones
13Chart: Web Development Milestones
137.3 Search Engine Strategy
147.3.1 Local Search
147.4 Social Media Plan
147.4.1 Lead Capture Strategy
147.4.2 Web Links and Partners
147.4.3 Social Networking
148.0 Lead Generation Plan
148.1 Advertising
15Table: Pay-Per-Click ROAS
15Table: Advertising Milestones
16Chart: Advertising Milestones
168.2 Public Relations
168.2.1 Media List
17Table: PR Milestones
17Chart: PR Milestones
178.3 Referrals
178.4 Email and Direct Mail
18Table: Email and Direct Mail Milestones
18Chart: Email and Direct Mail Milestones
188.4.1 Mailing List Source
188.5 Lead Generation Tracking Plan
199.0 Lead Conversion Plan
199.1 Sales Strategy
199.2 Sales Process
199.2.1 Qualify
199.2.2 Pitch
199.2.3 Develop
199.2.4 Transaction
199.2.5 Follow-up
209.3 CRM Plan
2010.0 Service Experience
2010.1 Community Building Plan
2010.2 Loyalty Product/Service Offerings
2110.3 Customer Retention
2111.0 Marketing Calendar
2111.1 Monthly
21Table: Milestones
2212.0 Critical Numbers
2212.1 Sales Forecast
22Table: Sales Forecast
23Chart: Sales Monthly
24Chart: Sales by Year
2412.2 Marketing Expense Budget
24Table: Marketing Expense Budget
25Chart: Monthly Expense Budget
25Chart: Annual Expense Budget
2512.3 Measurement Plans
2612.4 Key Marketing Metrics
26Table: Key Marketing Metrics
2613.0 Marketing Training Game
2613.1 Marketing Organization
2613.1.1 Organizational Chart
27Org. Chart: Organizational Chart
2713.2 Keys to Success Training Plan
2713.3 Numbers Reporting
1Table: Sales Forecast
2Table: Marketing Expense Budget
3Table: Key Marketing Metrics
4Table: Gap Dashboard
1.0 Marketing Vision
our focus is to providecost effective solar power solution for our dear country, at domestic or commercial level,for consumers at lowprofit.
we have designed our marketing efforts so as to get noticed at first and then prove what is expected from us.sustaining and growing on basis customersatisfaction.
1.1 Goals
Personal Goals:
be at home by 5:15
devote time to games and sports
Business Goals:
Increase sales to 15% more per year.
focus on customer satisfaction
Strategic Goals:
establishing name as reliable brand.
Tactical Goals:
devote time for marketing
managing and checking customer feedbacks.
1.2 Purpose
our businessis there for effiecient energy utilisation in a cost effective way for better energy effeicient society.
1.3 Picture
customer comes to us with some questions initially as product is not so common right now,so we clear his thoughts by giving demomstrations.
we strongly focus on after sales and service to establish our company in longer run.
1.4 Gap Dashboard
we have tracked our goals of strategic ,bussiness and tactical with bussiness maximisation i.e checking og 50-65 feedback forms monthly ,getting less than 15 % error i.e dissatisfation not more than 15 % devoting 2hrs daily for managing marketing activities
checking sales revenue ,increasing or not? what factors to look for.
Table: Gap Dashboard
Gap Dashboard
FY 2015FY 2016FY 2017
Personal
be at home by 5:15 3 0 0
devote time to games and sports 0 0 0
0 0 0
Business
increase sales by 15 % yearly 15 0 0
focus on customer satisfaction 10 0 0
0 0 0
Tactical
Devote time for marketing 0 0 0
Managing and checking customer feedbacks 0 0 0
0 0 0
Strategic
Establishing name as reliable brand 11 0 0
0 0 0
0 0 0
2.0 Ideal Customer
The Solar charger is ideal for outdoor activities, like traveling, hiking and tours. Due to the powerful solar panels and the large internal battery, you'll always have enough power formobile, laptops and other electrical devices.
The concept of the product is to provide ease to the people using rechargeable gadgets, not particularly for a group or believers.
Furthermore, mini charge regulators that reach the maximum power devices without causing overload of the batteries.Portable devices (mobile phones, tablets & notebooks) have become increasingly popular, especially with the proliferation of access to wireless technology. One of its main characteristics is to rely on battery power for its operations.
2.1 Market Needs
2.2 Market Trends
2.3 Market Description
Demographics: This product will sample size all age group & occupation holderssince charging batteries is a neccessity of Technology users.
Geographical factors: are important or this product which include regions where the sunlight is availble for 8 hours for 365 days.
The concept of the product is to provide ease to the people using rechargeable gadgets, not particularly for a group or believers.
Behaviors: All kinds of communities and behaviors.
Psychographics: Our ideal client is a busy professional and family man/woman who value high quality, prompt service that fits in their busy schedule. They want the job done right - price is not their motivating factor.
2.3.1 Demographics
This product will sample size all age group & occupation holderssince charging batteries is a neccessity of Technology users
2.3.2 Psychographics
Our ideal client is a busy professional and family man/woman who value high quality, prompt service that fits in their busy schedule. They want the job done right - price is not their motivating factor.
2.3.3 Behaviors
All kinds of communities and behaviors
2.3.4 Geographics
Geographical factors: are important or this product which include regions where the sunlight is availble for 8 hours for 365 days.
The concept of the product is to provide ease to the people using rechargeable gadgets, not particularly for a group or believers
2.4 Market Growth
Table: Market Analysis
Market Analysis
20142015201620172018
Potential CustomersGrowthCAGR
Segment Name0%000000.00%
Segment Name0%000000.00%
Other0%000000.00%
Total0.00%000000.00%
Chart: Market Analysis (Pie)
Chart: Market Analysis (CAGR)
3.0 Remarkable Difference
Marketing Communication Plan Marketing communication department will be responsible for the proper communication and building up the perception of Tech View Inc, in the minds of customers.
Marketing communication will explain the benefits of the product to customers. Sales staff and customers are the primary beneficiaries of this deliverable, but the materials are also valuable to others interested in the company and its products, such as investors, vendors, and potential employees.
Internal information Sales guides
Data sheets
Scripted presentations
Educational seminars
External communication Press releases
Product announcements.
Client case studies
3.1 Differentiators
We don't use intermediaries in its distribution, which means we sell products directly to our customers through sales force, email order, internet or telephone sales.
M Tec will also use the Direct mail strategy by sending the proposal to the Heads of security department of the organization. For this strategy, we will have to build a database of the targeted companies including desired person's name (designation), address, phone number etc.
Competition-based pricing Productis usually priced below, above or equal to its competitors' prices.
Discount price Products are marked down in signing the contract of one year, which include troubleshooting services charges per month for 12 months.
Gaining popularity as an Emerging Market
Low capital requirements
Cost effective market "less cost, more benefits"
3.2 Direct Competition
Productis usually priced below, above or equal to its competitors' prices.
Table: Competitive Analysis
Competitive Analysis
#1#2#3#4#5#6
CompetitorName meName meName meName meName meName me
Product and/or ServiceName meName meName meName meName meName me
Quality000000
Selection000000
Price000000
Other000000
Location and Physical AppearanceName meName meName meName meName meName me
Traffic000000
Appearance000000
Visibility000000
Convenience Factors000000
Other000000
Added Value FactorsName meName meName meName meName meName me
Pre and Post Sales Service000000
Experience000000
Expertise000000
Reputation000000
Image000000
Stability000000
Strategic Alliances000000
Other000000
Other Marketing ActivitiesName meName meName meName meName meName me
Established Sales Channels000000
Advertising000000
Post-purchase Support000000
Incentives000000
Loyalty Components000000
Other000000
Total000000
Table: Growth and Share
Growth and Share
CompetitorPriceGrowth RateMarket Share
Competitor$0 0%0%
Competitor$0 0%0%
Competitor$0 0%0%
Competitor$0 0%0%
Competitor$0 0%0%
Other$0 0%0%
Average$0.000.00%0.00%
Total$0.000.00%0.00%
Chart: Competitor by Growth and Share
Chart: Competitor by Growth
Chart: Competitor by Price
Chart: Competitor by Share
3.3 Indirect Competition
existing comanies and new entrants
3.4 Model Competitors
other solar companies
solarpower.pk
Nizam solar
solarsystemspk . solarsystemspk.com
4.0 Core Strategy
We are committed to promoting high quality products with competitive price to meet the demand of today's increasingly competitive market. At Mtech, we firmly believe, "success results from providing our clients with innovative, superior quality products that are competitively priced.
Technological differentiation as well as service differentiation.
Highly professional people running the business.
Cost advantageous products/services
Trainers available for one week training on the products
24 hours helpline for technical support.
4.1 Core Message
As our producttag line states "Energy that give you wings" providing the service to people with which they can travel anywhere continuing to charge their electronic items
4.2 Positioning Goal
Providing professional assistance on time, online and home support service are our core elements.
4.3 Key Strategic Indicators
Technological differentiation as well as service differentiation.
Highly professional people running the business.
Cost advantageous products/services
Trainers available for one week training on the products
24 hours helpline for technical support.
4.4 Core Branding Elements
MTechwill use the dotcom advantage and the online social forums to promote its business.
Owning a website is a now a crucial ingredient to the marketing mix strategy of an organization.
Online Social Forums such as Linkedin and Facebook are also very effective tools to promote a business
4.4.1 Colors
black ,blue and white red
4.4.2 Logo
logo will be simple and relevent
4.4.3 Images
we are and will estrablish ourselves as trust worthy
4.4.4 Type
calbri or arial type
5.0 Product/Service Innovation
Portable solar chargers are an amazing creation, and now you can have one that latches onto almost anything you carry!Voltaic systems'Fuse 10W Solar Laptop Chargercan attach to any technical backpack,panniers, or whatever else it can fit its flexible buckles around. The three 3.4 wattsolar panelsare lightweight, super-strong, and waterproof, so whether you are camping, hiking, or on any other adventure, your beloved devices will never be without power. Big enough to charge laptops of all sizes and versatile enough to accommodatetablets, iphones, cameras, and other handhelds, the Fuse 10W is the ultimate travel companion.
5.1 Hourglass Strategy
Take our chargers at 20% off prices . Don't miss this chance as this is a limited time offer.
5.2 Price Rationale
We are implementing a price skimming strategy for maximum profitability by skimming the profits from competitors in the market. This strategy will allow the company to recover its research and development costs, other expenses,We are giving chargers on reasonable prices .We want to encourage new participants without scaring them away with high prices.Our product is not to cater only high society but we alsowilling toserve our working class society with our quality product in very reasonabe prices.
6.0 Marketing Materials
Weare usingthe following techniques to marketicize our products :
Blogs
Social Media Sites
Portals
USSD
IVR
VAD
We have an area on our site where our clients can share their experiences with us.
6.1 Marketing Kit
Marketing Story - founded in 2013, motive of spreading solar technology through out Pakistan.
Product category - producing chargers for all mobile devices.
resource utilization - It adopts 17% monocrystalline silicon solar panel, high power and efficiency.
Targetted customer - mostly middle and lower class.
6.2 Marketing Story
M.Technologies is incorporated in 2013with a primary objective to help out people of our country through technology to cope with communication challenges in power shortage (load shedding )by using solar power converting it to electrical energy to charge up mobile devices.
6.3 Case Study Plan
Our target is to connect the people of Pakistan through telecomunication by providing a uniqueSolar Technology. This will help people to charge their cell phones without the interruption of electricity breakdown.
6.4 Testimonial Plan
The highest levels of performance come to people who are centered, intuitive, creative and reflective - people who know to see a problem as an opportunity. M Technologies definitely falls in this category.(By Mobilink)
6.5 Multi Media Materials
We have hired respectable marketing consultants for our clients satisfaction. Who are responsible for the authenticity of our projects as well as the completion of projectsunder targetted deadlines.
7.0 Web Plan
Our website drives people to submit their service requests online or pick up the phone to call us. All of our Marketing Kit information is tied into our website to give visitors the ability to know, like and trust us - and in turn - call us for service.
7.1 Website Marketing Strategy
A big way we intend to use our website is to give our clients easy access to Information on our company and all of the information that is contained in our Marketing Kit.
7.2 Website Function
We have an aim to update the site on timely manner in respect of our projects and activites as well. Our senior management will have a close supervision on the comments posted by the clients on our blogs.
7.2.1 Domain Name and Hosting
We are in search of our domain name and hosting. M-tec.com seems to be available right now. Once the url is confirmed, we will register it with the hosting company.
7.2.2 Website Content
We will add the marketing content and additional project portfolios as well as so that our clients will have an update information regarding the current technologies. We will also publish articles and archive our monthly newsletters.
7.2.3 Website Layout and Pages
We will aim to use minimum pages in our website. We will prefer sliders in our site because they are very eye-catching and easy to use.
7.2.4 Keeping it Fresh
Our website will provide contact information, including a map of our location, phone number and email address. We will describe our offerings, with video examples of completed projects. We will maintain two blogs which will be linked to the site. Viewers can enter their email address to sign up for our free monthly newsletter. A future goal will be to create log-in access to existing customers so they can check the status of their project and be able to communicate directly with us with any questions.
7.2.5 Design Elements
We will hire professionals to make a professional, eye-catching and informative website.
7.2.6 Website Builder
We have contracted with local software house. They ensured us to use their best resources in making our site's layout outstanding and easy to modiy as per our requirements.
Table: Web Development Milestones
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
website01/01/201401/02/2014$50 sharmen bashirmarketing
Blogs22/11/201422/12/2014$50 Rehan UddinCustomer Relations
Comments Area22/11/201422/12/2014$40 Rehan UddinCustomer Relations
Total Web Development Budget$140
Chart: Web Development Milestones
7.3 Search Engine Strategy
Our SEO strategy is primarily a local one - we will optimize our content using the names of local cities.
We'll have a majorfocus on middle class consumersthats why we tend to use local content which can be understood by every one.
7.3.1 Local Search
Our SEO strategy is primarily a local one - we will optimize our content using the names of local cities.
We'll have a majorfocus on middle class consumersthats why we tend to use local content which can be understood by every one.
7.4 Social Media Plan
We will feature a "Subscribe" form on all Web pages and build separate landing pages for our direct mail.
7.4.1 Lead Capture Strategy
We will use easy and mostly use metaphors which can be easily traceable by our clients.
7.4.2 Web Links and Partners
We are working on getting noticed by the leading online de-clutter sites as local resources. Our blog makes use of Digg and Stumble to draw traffic, but the majority of our business comes from word of mouth, so "social networking" for us happens mostly offline.
We'll be going to advertise on different e-commerce sites i.e Amazon, Ebay and OLEX.
7.4.3 Social Networking
We will employ several blogs as our primary new media tools. We will also post podcast-style interviews with our best customers on a monthly basis.
8.0 Lead Generation Plan
though Direct Mail postcards
We are on online soial media
8.1 Advertising
Media Tracking Kits Requested
Media Tracking Kits Requested Advertising Medium
Contact Name
Contact #
Distribution
Cost/Ad
Total CPM
Dawn newspaper
Iftikhar
0321-8276519
Worldcall cable network
sana
0300-9286546
Geo news
kashif hussain
0334-9087654
social medias
Advertising Medium
Contact NameContact #DistributionCost/AdTotal CPM
Table: Pay-Per-Click ROAS
Pay-Per-Click ROAS
NetworkMonthly CostClicksLeads GeneratedOrdersMonthly RevenueROASCost-per-clickCost-per-lead
Google$0 000$0 0%$0.00$0.00
Yahoo!$0 000$0 0%$0.00$0.00
Other$0 000$0 0%$0.00$0.00
Total$0 000$0 0%$0.00$0.00
Table: Advertising Milestones
AdvertisingStart DateEnd DateBudgetManagerDepartment
SocialMedia.01/01/201401/02/2014$0 sharmen bashirmarketing
website01/01/201401/02/2014$50 sharmen bashirmarketing
sms , email , wall posters22/11/201422/12/2014$50 sharmen bashirmarketing
Total Advertising Budget$100
Chart: Advertising Milestones
8.2 Public Relations
M.Technologies is a small company, and very localized. A local company means local attention. There are many small-town publications .Each of those publications would be optimal for presenting press releases to the public to introduceM.Technologies to the market. These publications could also be a positive influence if features are done on The M.technoligiesexplaining its benefits and practical uses for Long Islanders; editorials, op-eds, and features could be a great way to gain publicity, while introducing the product to the marketplace. Other forms of PR like event sponsoring, product placement and press conference may be too costly for the company initially, so creating and maintaining relationships with different publications could be a very inexpensive way to gain notoriety in the local marketplace. And with the viral manner of the Internet today, articles and columns could move quickly across the web to gain an even greater reach.
8.2.1 Media List
JournalistJournalist Bio.OrganizationDescriptionNotes
Kashif hussain
degree in journalism in 1997
Geo news
mujahid bralevi
degree in journnalism in 1995
Cnbc
Table: PR Milestones
PRStart DateEnd DateBudgetManagerDepartment
PR01/01/201431/12/2014$1,800 Zubair qureshimarketing
Other22/11/201422/12/2014$0 ABCDepartment
Total PR Budget$1,800
Chart: PR Milestones
8.3 Referrals
We are interested to have more referrals .Our satisfied clients are theirselves best referrals .
8.4 Email and Direct Mail
Our regular clients are added to our mailing list .Our long-term goal is to increase our email list and create additional email campaigns to both current and prospective customers, with free offerings and discounts. We want to maintain an ongoing communication to establish ourselves as a leader in home renovations for this area.
Table: Email and Direct Mail Milestones
Direct MarketingStart DateEnd DateBudgetManagerDepartment
launch event 122/01/201422/01/2014$100 zubair qureshimarketing
launch event 217/07/201417/07/2014$100 zubair qureshimarketing
Other22/11/201422/12/2014$0 ABCDepartment
Total Direct Marketing Budget$200
Chart: Email and Direct Mail Milestones
8.4.1 Mailing List Source
Our primary customers are businesses.Lists of potential customers are readily available from the telephone directories and from Internet searches.
8.5 Lead Generation Tracking Plan
Our lead generation is tracked by our dispatch person - the individual who receives our e-mails and phone calls.
She asks: "How Did You Find Our Phone Number?" and records this information into our system.
At any time we can run a report that shows the breakdown of how our clients have found us.
9.0 Lead Conversion Plan
We contact our mailing list once a week with articles that show them why they need to buy our products. We also send emails once a month letting the prospects know what is going on in the business, and where they can find us. If we have their phone number, we call them once every couple of weeks to invite them to watch what's new in our business .
9.1 Sales Strategy
Personal selling will be an important aspect of the sales strategy for M.Technologies. In an environment of relationship marketing, report is crucial with the customer. Because the company is so small, greater attention to customers will be easier to achieve. Selling products on an individualized basis gives customers greater confidence in the product, and the company. With an informative sales team at both the manufacturer, and retail level, our company will have a greater chance of success because the customer will establish confidence in the product. This technique will be imperative the success of M.Technologies; personal attention will be needed in conveying the benefits of The M.Technologiesto customers who are nervous, or skeptical to take the step of purchasing.
9.2 Sales Process
1. adevertisng
2. creating awareness
3. contacting them how to follow us using medias
4. Making satisfy even the most confussed person
5. Selling them product
6. Making a long-term relationship with each customer
9.2.1 Qualify
All leads are scored and entered into CRM for future follow-up.
9.2.2 Pitch
In our dealing our pleasant plus professional behaviour and quality service .
9.2.3 Develop
sales and marketing tips are forward to discuss t top management.
9.2.4 Transaction
sales and marketing tips are forward to discuss t top management.
9.2.5 Follow-up
Use the following table to list your follow-up communication for prospective and current contacts:
Follow-up Contact Calendar
MonthProspective Contacts(newsletters, case studies, invitations, "tips" sheets, etc.)Client Contacts(newsletters, phone calls, thank you notes, new product/service announcements, client-only event invitations, reprints of articles, etc.)
1blogsblogs
2forumsforums
3articlesarticles
4
5
6
7
8
9
10
11
12
9.3 CRM Plan
We are keeping a track of our customers specially the frequent one by using CRM software . This makes our work more organized . Provide us wih all customer records making it easier to satisfy our customer in better way .
10.0 Service Experience
We will perform following tasks to retain our customers:
Regular follow ups will be encouraged
On the basis of feedbacks proper steps should be taken to minimize business weaknesses
Sent greetings on their memorable moments inorder to be emotionally attached
10.1 Community Building Plan
We will have a complimentary breakfast from office after the very next day of Eid, Christmas andDiwali.
10.2 Loyalty Product/Service Offerings
We will appreciate our clients to participate in weekly survey.
Highlight the issues which you have in using our products.
10.3 Customer Retention
We will appreciate our clients to participate in weekly survey.
Highlight the issues which you have in using our products.
11.0 Marketing Calendar
Daily -checking social media sites,web etc
Monthly - Review sales , revenue feedbck.
Annual - revweing annual sales ,revenue genrated, results of marketing
11.1 Monthly
MonthsMarketing Theme
1Focusing on efficiency of manufactured products. Meeting vendors ,initiating sales and marketing
2managing campaigns ,meeting and contacting marketing agencies( social media twitter,facebook,sms and email plus A4 size wall advertisements , brouchers)
3
4updating web sitescontent , marketing materials (social media twitter, Facebook)
5
6launching special promotions to increase sales
7collecting feedback information from customers ,retailer
8
9re aligning marketing if required based on feedback
10
11Checking sales to inventory in hand , launching clearance sale if required.
12
Table: Milestones
Milestones
AdvertisingStart DateEnd DateBudgetManagerDepartment
SocialMedia.01/01/201401/02/2014$0 sharmen bashirmarketing
website01/01/201401/02/2014$50 sharmen bashirmarketing
sms , email , wall posters22/11/201422/12/2014$50 sharmen bashirmarketing
Total Advertising Budget$100
PRStart DateEnd DateBudgetManagerDepartment
PR01/01/201431/12/2014$1,800 Zubair qureshimarketing
Other22/11/201422/12/2014$0 ABCDepartment
Total PR Budget$1,800
Direct MarketingStart DateEnd DateBudgetManagerDepartment
launch event 122/01/201422/01/2014$100 zubair qureshimarketing
launch event 217/07/201417/07/2014$100 zubair qureshimarketing
Other22/11/201422/12/2014$0 ABCDepartment
Total Direct Marketing Budget$200
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
website01/01/201401/02/2014$50 sharmen bashirmarketing
Blogs22/11/201422/12/2014$50 Rehan UddinCustomer Relations
Comments Area22/11/201422/12/2014$40 Rehan UddinCustomer Relations
Total Web Development Budget$140
OtherStart DateEnd DateBudgetManagerDepartment
Other
Total Other Budget$0
Totals$2,240
12.0 Critical Numbers
sales will be recorded as per our system i.e office staff ,database etc sales will be achived through sales representatives and web online.
12.1 Sales Forecast
Wepredicted sales of apx 6000 units of solar charger and and 4500 units of battries through 50 retailer shops.
Table: Sales Forecast
Sales Forecast
FY 2015FY 2016FY 2017
Unit Sales
chargers 73,500 0 0
battires ,panels 59,000 0 0
0 0 0
Total Unit Sales 132,500 0 0
Unit PricesFY 2015FY 2016FY 2017
chargers $26.00 $26.00 $26.00
battires ,panels$127.00 $127.00 $127.00
0$0.00 $0.00 $0.00
Sales
chargers $1,911,000 $0 $0
battires ,panels$7,493,000 $0 $0
0$0 $0 $0
Total Sales$9,404,000 $0 $0
Direct Unit CostsFY 2015FY 2016FY 2017
chargers $0.00 $0.00 $0.00
battires ,panels$0.00 $0.00 $0.00
0$0.00 $0.00 $0.00
Direct Cost of Sales
chargers $0 $0 $0
battires ,panels$0 $0 $0
0$0 $0 $0
Subtotal Direct Cost of Sales$0 $0 $0
Chart: Sales Monthly
Chart: Sales by Year
12.2 Marketing Expense Budget
There will be a monthly expense associated with each month's marketing of posters ,sms and emails
Table: Marketing Expense Budget
Marketing Expense BudgetFY 2015FY 2016FY 2017
PR representative $1,800 $0 $0
sms , email , wall posters$600 $0 $0
Other$0 $0 $0
------------------------------------
Total Sales and Marketing Expenses$2,400 $0 $0
Percent of Sales0.03%0.00%0.00%
Chart: Monthly Expense Budget
Chart: Annual Expense Budget
12.3 Measurement Plans
Bussines is carried mostly through sales rep and retailer shop ,it depends upon the feedback collected and processed with developed data base.
sorted and generated facts to see what can be done to improve and rectify defeciency
12.4 Key Marketing Metrics
We plan to set 50 retail shops initially and market our product on web social media also encourage shops to favour our product and through our sales representatives.
Table: Key Marketing Metrics
Key Marketing Metrics
FY 2015FY 2016FY 2017
Revenue$9,404,000 $0 $0
Leads 90,000 0 0
Leads Converted89.00%0.00%0.00%
Avg. Transactions/Customer 1 0 0
Avg. $/Customer$77 $0 $0
Referrals 60,000 0 0
PR Mentions 600 0 0
Testimonials 600 0 0
Other 0 0 0
13.0 Marketing Training Game
Our dispatch person has two one-hour training sessions each month to review process, salesmanship, customer service, and educating clients on other services. We also record calls and pick out several each month to use for training purposes.
Our technicians participate in a weekly training meeting where we talk about marketing to clients, do role playing and talk about what is working and what is not working.
13.1 Marketing Organization
Our owner will be involved in strategic decision making and having a close supervision on client satisfaction.Encourage CRM Customer Relationship Management.
13.1.1 Organizational Chart
All the HOD'sdirectors will have direct reporting to CEO of the company. Each individual will beresponsible for the actions of his/her department.
Org. Chart: Organizational Chart
13.2 Keys to Success Training Plan
We will conduct monthly, all-hands marketing meetings to go over the key numbers and present all marketing activities.
13.3 Numbers Reporting
Regular discussions will be encouraged on Key Metrics and KPI's. Inorder to evalute the performance.
Table: Sales Forecast
Sales Forecast
SepOctNovDecJanFebMarAprMayJunJulAug
Unit Sales
chargers 0% 6,000 6,500 6,500 7,000 5,000 5,000 5,500 6,000 6,000 6,500 6,500 7,000
battires ,panels0% 5,000 5,000 5,000 5,500 4,500 4,500 4,500 5,000 5,000 5,000 5,000 5,000
0% 0 0 0 0 0 0 0 0 0 0 0 0
Total Unit Sales 11,000 11,500 11,500 12,500 9,500 9,500 10,000 11,000 11,000 11,500 11,500 12,000
Unit PricesSepOctNovDecJanFebMarAprMayJunJulAug
chargers $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00 $26.00
battires ,panels$127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00 $127.00
0$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Sales
chargers $156,000 $169,000 $169,000 $182,000 $130,000 $130,000 $143,000 $156,000 $156,000 $169,000 $169,000 $182,000
battires ,panels$635,000 $635,000 $635,000 $698,500 $571,500 $571,500 $571,500 $635,000 $635,000 $635,000 $635,000 $635,000
0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales$791,000 $804,000 $804,000 $880,500 $701,500 $701,500 $714,500 $791,000 $791,000 $804,000 $804,000 $817,000
Direct Unit CostsSepOctNovDecJanFebMarAprMayJunJulAug
chargers 0.00%$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
battires ,panels0.00%$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
00.00%$0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Direct Cost of Sales
chargers $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
battires ,panels$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
0$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Table: Marketing Expense Budget
Marketing Expense BudgetSepOctNovDecJanFebMarAprMayJunJulAug
PR representative $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
sms , email , wall posters$50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Other$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
------------------------------------------------------------------------------------------------------------------------------------------------
Total Sales and Marketing Expenses$200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Percent of Sales0.03%0.02%0.02%0.02%0.03%0.03%0.03%0.03%0.03%0.02%0.02%0.02%
Table: Key Marketing Metrics
Key Marketing Metrics
SepOctNovDecJanFebMarAprMayJunJulAug
Revenue$791,000 $804,000 $804,000 $880,500 $701,500 $701,500 $714,500 $791,000 $791,000 $804,000 $804,000 $817,000
Leads 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500 7,500
Leads Converted89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%89.00%
Avg. Transactions/Customer 1 2 1 2 1 1 1 1 1 1 1 1
Avg. $/Customer$77 $77 $77 $77 $77 $77 $77 $77 $77 $77 $77 $77
Referrals 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
PR Mentions 50 50 50 50 50 50 50 50 50 50 50 50
Testimonials 50 50 50 50 50 50 50 50 50 50 50 50
Other 0 0 0 0 0 0 0 0 0 0 0 0
Table: Gap Dashboard
Gap Dashboard
SepOctNovDecJanFebMarAprMayJunJulAug
Personal
be at home by 5:155:155:155:155:155:155:155:155:155:155:155:155:15
devote time to games and sports1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour1:30hour
0 0 0 0 0 0 0 0 0 0 0 0
Business
increase sales by 15 % yearly 1 1 1 1 1 1 1 1 1 1 1 1
focus on customer satisfaction 85%85%85%85%85%85%85%85%85%85%85%85%
0 0 0 0 0 0 0 0 0 0 0 0
Tactical
Devote time for marketing44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs44 hrs
Managing and checking customer feedbacks1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms1430 forms
0 0 0 0 0 0 0 0 0 0 0 0
Strategic
Establishing name as reliable brand90%90%90%90%90%90%90%90%90%90%90%90%
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0