MT MANAGEMENT & TECHNOLOGY МЕНЕД Ж МЕНТ & ТЕХНИК А
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MT MANAGEMENT & TECHNOLOGY МЕНЕДЖМЕНТ & ТЕХНИКА A unique bilingual magazine German-Russian for small- scale enterprises in Russia and German-speaking countries NEW NEW NEW MT MANAGEMENT & TECHNOLOGY The Russian economy booms – with a year growth ratio over 7%. The forecast for 2006 is similar. The business connections between Russian and Western european industrial enterprises grow steadily. Germany is one of the most important investors, most important trading partner and creditor. About 3.000 German and Swiss companies are already registered in Russia. The exchange of information between these significant markets is the aim of the new bilingual magazine MT Management & Technology! On the one hand it will be published in German and Russian to spread information simultaneously in both countries for readers and decision makers. On the other hand authentic news from a German publishing company are top-ranking. The aim is a bilateral promotion of exports. MT appeals to decision makers in 20.000 small-scale enterprises in Russia and 10.000 enterprises in German-speaking countries (7.000 in Germany, 2.000 in Switzerland and 1.000 in Austria). The target group in Russia consists of owners and decision makers in Russian, small-scale companies which are organised in the Russian industry and employers' association RSPP. The distribution in Western Europe is guaranteed by the adress data base of the Konradin media group and other pools! The use of other sales channels is intended. MT Management & Technology will also be displayed in the Russian parliament – the Duma – and sent to all members of the Swiss parliament. This guarantees an enhancement of its name recognition. Four issues are scheduled for 2006. Topics like management and economy, technology and innovation as well as lifestyle will be discussed cross- nationally. The editorial concept will be realized by A.R. Doetzkies and Dr. Rolf Langbein, former editor-in-chief of the Industrieanzeiger – a magazine published by the Konradin publishing group. Further services like forwarding requests from both countries via a central bureau in Moscow are scheduled. Something special is provided by an extended e-paper-function! Every issue will be published as a "turnpages-file" on the internet (you will find a sample on www.industrieanzeiger.de). If you click on an advertisement you can provide a link to the respective homepage, to an audiovisual presentation or other complementary information. This makes especially sense if information are presented in Russian. A shopping cart tool offers the possibility to settle transactions directly. MT MANAGEMENT & TECHNOLOGY – For your communication with international markets!
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MT MANAGEMENT & TECHNOLOGY МЕНЕД Ж МЕНТ & ТЕХНИК А. A unique bilingual magazine German-Russian for small-scale enterprises in Russia and German-speaking countries. NEW NEW NEW MT MANAGEMENT & TECHNOLOGY - PowerPoint PPT Presentation
Transcript of MT MANAGEMENT & TECHNOLOGY МЕНЕД Ж МЕНТ & ТЕХНИК А
MT MANAGEMENT & TECHNOLOGYМЕНЕДЖМЕНТ & ТЕХНИКАA unique bilingual magazine German-Russian for small-scale enterprises in Russia and German-speaking countries
NEW NEW NEW MT MANAGEMENT & TECHNOLOGY
The Russian economy booms – with a year growth ratio over 7%. The forecast for 2006 is similar. The business connections between Russian and Western european industrial enterprises grow steadily. Germany is one of the most important investors, most important trading partner and creditor. About 3.000 German and Swiss companies are already registered in Russia.
The exchange of information between these significant markets is the aim of the new bilingual magazine MT Management & Technology! On the one hand it will be published in German and Russian to spread information simultaneously in both countries for readers and decision makers. On the other hand authentic news from a German publishing company are top-ranking. The aim is a bilateral promotion of exports.
MT appeals to decision makers in 20.000 small-scale enterprises in Russia and 10.000 enterprises in German-speaking countries (7.000 in Germany, 2.000 in Switzerland and 1.000 in Austria). The target group in Russia consists of owners and decision makers in Russian, small-scale companies which are organised in the Russian industry and employers' association RSPP. The distribution in Western Europe is guaranteed by the adress data base of the Konradin media group and other pools! The use of other sales channels is intended.
MT Management & Technology will also be displayed in the Russian parliament – the Duma – and sent to all members of the Swiss parliament. This guarantees an enhancement of its name recognition.
Four issues are scheduled for 2006. Topics like management and economy, technology and innovation as well as lifestyle will be discussed cross-nationally. The editorial concept will be realized by A.R. Doetzkies and Dr. Rolf Langbein, former editor-in-chief of the Industrieanzeiger – a magazine published by the Konradin publishing group.
Further services like forwarding requests from both countries via a central bureau in Moscow are scheduled.
Something special is provided by an extended e-paper-function! Every issue will be published as a "turnpages-file" on the internet (you will find a sample on www.industrieanzeiger.de). If you click on an advertisement you can provide a link to the respective homepage, to an audiovisual presentation or other complementary information. This makes especially sense if information are presented in Russian. A shopping cart tool offers the possibility to settle transactions directly.
MT MANAGEMENT & TECHNOLOGY – For your communication with international markets!
MT MANAGEMENT & TECHNOLOGYМЕНЕДЖМЕНТ & ТЕХНИКАA unique bilingual magazine German-Russian for small-scale enterprises in Russia and German-speaking countries
As a basic principle editorial parts are published bilingually: German and RussianAdvertisements from Germany, Austria or Switzerland will be published in Russian!Advertisements from Russia will be published in German!
Editorial structure:The topical focus will be on 1. management and economy, 2. technology and innovation, 3. lifestyle and special interest articles
Content issue 1, April 2006: (Abstract of the editorial structure)
Column Management and Economy:-Interview with Alexander Schochin President of the Russian industry-, businessmen- and employers' association. With more than 320.000 members 90% of the Russian economy are represented.- Cooperations VDW federation of the Russian economy in Russia 450 German companies that are present in Russia are represented by this federation. This includes in addition to many small-scale enterprises all large-scale enterprises like ABB, BASF, Bayer, BMW, Bosch, DaimlerChrysler, VW, Thyssen-Krupp …- Business development in Russia- Important Russian industrial fairs- Track record of small-scale enterprises from Germany, Austria and Switzerland in Russia- Know-how about capital investment in Russia- Information about the Russian market, the industrial development, export possibilities, contact data- Russian companies and their services- Cooperations between Russian and Western companies- Names, News- And more Column Technology and Innovation:- Product News concerning export- Materials- Energy- Innovative technology in the field of engineering and plant construction- Second hand machines for the Russian market (trader profiles)- HighTech and Low cost
Column Lifestyle und Special Interest- Products that meet high demands (watches, jewellery, cosmetics etc.)- Tourism: holidays and trips in Germany, Austria, Switzerland and Russia- Attractive real estate (buying and selling)- Culture („Damals“)- Knowledge (selected articles from the magazine „Bild der Wissenschaft“)- road trials and reports about luxury cars- art and enjoyment
MT MANAGEMENT & TECHNOLOGYМЕНЕДЖМЕНТ & ТЕХНИКА
Technical dataSize of publication 210 mm wide x 297 mm high, DIN A4
untrimmed format 216 mm wide x 303 mm high
Type area 188 mm wide, 270 mm high
Printing and binding process Rotary offset, perfect binding
Advertisements from Germany, Austria and Switzerland will be published in RussianAdvertisements from Russia will be published in German
Advertisement
size
Width x Depth
in mm
Print space Prices
b/w + 4c
EUR
2/1 page and cut
1/1 page
1/2 page
1/3 page
1/4 page
2nd, 3rd or 4th
Front / back page
420 x 297 mm
210 x 297 mm
210 x 150 mm103 x 297 mm
210 x 105 mm71 x 297 mm
210 x 82 mm
55 x 297 mm
size like 1/1 page
188 x 270 mm
188 x 133 mm
92 x 270 mm
188 x 88 mm
60 x 270 mm
188 x 65 mm
92 x 133 mm
44 x 270 mm
10.500,--
5.400,--
2.900,--
2.000,--
1.500,--
5.900,--
Price list No. 1 as of 1 January 2006
Discounts Frequency discount2x 10%4x 15%
Advertorials on request
Bound inserts 80-120 g/qm 121-180 g/qm1 page 4.450,-- 5.025,--2 pages 7.100,-- 9.400,--
Shipping on request – or printing on site
A unique bilingual magazine German-Russian for small-scale enterprises in Russia and German-speaking countries
MT MANAGEMENT & TECHNOLOGYМЕНЕДЖМЕНТ & ТЕХНИКАA unique bilingual magazine German-Russian for small-scale enterprises in Russia and German-speaking countries
Dates of publication
Issue Date of publication Closing date for adsAusgabe 01/2006 04/2006 13/03/2006Ausgabe 02/2006 06/2006 15/05/2006Ausgabe 03/2006 09/2006 01/09/2006Ausgabe 04/2006 11/2006 30/10/2006
Frequency: 4x p.a.
Printed copies: 30.000
MT adresses the management of 20.000 small-scale enterprises in Russia and 10.000 enterprises in German-speaking countries.
Contact
Konradin Verlag Robert Kohlhammer GmbHErnst-Mey-Str. 8, 70771 LeinfeldenGermanyPhone: +49 (711) 75 94-0, Fax: +49 (711) 75 94-400
Business management: Burkhard Lemke Phone: +49 (711) 75 94 211 E-Mail: [email protected]: Armin R. Doetzkies Phone: +41 (79) 631 99 10 E-Mail: [email protected] contact: Dr. Rolf Langbein Phone: +49 (711) 75 94 475 E-Mail: [email protected] manager: Dr. Rolf Langbein
Contact for advertisements
Germany/AustriaAnnedore Rupp Phone: +49 (711) 75 94-541 E-Mail: [email protected] Schwager Phone: +49 (711) 75 94-348 E-Mail: [email protected] Hamberger Phone: +49 (711) 75 94- 360 E-Mail: [email protected]
Switzerland (technology) Switzerland (economy and lifestyle)IFF media ag GENERIS AGPost Box Herrenacker 158206 Schaffhausen 8200 SchaffhausenSwitzerland SwitzerlandBruno Fisch Urs HolensteinPhone: +41 (52) 633 08 84 Phone: +41 (52) 674 06 00, Mobile: +41 (79) 3557111Fax: +41 (52) 633 08 99 Fax: +41 (52) 674 06 09E-Mail: [email protected] E-Mail: [email protected]
Data for printingMatthias Rath, Phone: +49 (711) 7594-323, E-Mail: [email protected]
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