MSP Ignition!

Tom WatsonAngus Robertson

J.P. RoeJamie WilliamsDecember 11, 2018

MSP Ignition!Episode #19

Developing an Evolved Marketing Strategy

MSP Ignition!

MSP Ignition!

Tom WatsonAxcientVP of MSP Best Practices

Angus RobertsonAxcientChief Marketing Officer

J.P. RoeYour Sales EnergyCreative Director

Jamie WilliamsYour Sales EnergyCreative Director

Today’s Presenters

MSP Ignition!Protect Everything

Protect Everything.

MSP Ignition!

Question #1Is marketing a major focus for

your MSP in 2019?

MSP Ignition!

“Do or do not. There is no try.”

- Master Yoda

MSP Ignition!What is “Evolved Marketing”?

• There are different levels of commitment that a business can make to their marketing.

• Each level provides diminishing returns and has an upper-limit to its ability to grow your business.

• Growth comes from escalating (or evolving) your marketing efforts to break through plateaus.

MSP Ignition!Today’s MSP Ignition!

• Know Your Business• Vertical and Technical Specializations• Marketing Mindset• Evaluate Marketing Effectiveness• Utilize Custom Content• Takeaway - Evolved Marketing Self-Analysis Tool

*Feel free to post questions during presentation

Developing an Evolved Marketing Strategy

MSP Ignition!

5 Key Things To Develop an Evolved Marketing Strategy

1. Understand Your Own Business • Identify your strengths:• What are your core competencies?• Where are you making money?• What new areas of business are you looking to develop?

• Understand and acknowledge weaknesses:• Where are you losing money?• Are you competing on price?

MSP Ignition!

Question #2Have you specialized in

particular verticals?

MSP Ignition!

5 Key Things To Develop an Evolved Marketing Strategy

2. What Are Your Vertical and Technical Specializations?• Are you providing general IT services, or have you specialized in particular

verticals or technical specializations? • Which of your verticals are delivering highest profitability?• Which of your verticals are growing the fastest? • What verticals do you want to focus on and have the technical

specializations to do so? • What technical specializations do I need to develop further?

MSP Ignition!

5 Key Things To Develop an Evolved Marketing Strategy

3. Perform an Honest Appraisal of your Marketing Mindset• Spending money on what doesn’t work (often doing things just because

they think they should be: i.e. email newsletters, social media marketing) Which of your verticals are delivering highest profitability?

• Too invested in bad ideas or poor marketing assets / afraid of change?• Unaware of the value of marketing / unwilling to budget accordingly (There

is a certain point in business life cycle where marketing must increase to overcome plateau of natural growth).

MSP Ignition!

“Marketing is no longer about the stuff that you make, but about the

stories you tell.”- Seth Godin

MSP Ignition!

5 Key Things To Develop an Evolved Marketing Strategy

4. Evaluate Marketing Effectiveness• Cut the efforts that have low ROI.• Free up budget for effective options. • What is working now?• What was working but is no longer effective?• Are third-party companies / freelancers / in-house marketing staff living up

to their promises?

MSP Ignition!

Question #3How well does your website represent

your business?

MSP Ignition!

“If you build it… you may still need Google AdWords.”

-Jennifer Mesenbrink

MSP Ignition!

5 Key Things To Develop an Evolved Marketing Strategy

5. Utilize Custom Content• Get creative!• Move away from syndicated blog posts and templated marketing.• Does your website look like other MSPs?• Do you regularly update your website to reflect your offerings, news and

regular blog posts?• Do you have an updated logo?• Do you contribute online with posts, video and other types of content?

MSP Ignition!

What You Can Do Right Now To Boost Your Marketing

• Update your website.• Create a couple of simple short videos of services you perform that

differentiate you and post on your site and other places. • Keep your social media up to date. Use a tool like Hootsuite or TweetDeck

to stay on top of it. • Start blogging regularly on your site and LinkedIn. • Send an email to your prospects and clients with an end-of-year offer. • Most importantly: Begin strategizing for 2019

MSP Ignition!

"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day."

– Beth Comstock

MSP Ignition!Giveaway / Offer

Evolved Marketing Self-Analysis Tool

• Begin evaluation of your current marketing.

• Determine new marketing opportunities.

• Start strategizing for 2019.

* All registrants will be emailed a download link for this document

MSP Ignition!

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Visit yoursalesenergy.com/ignition to claim yours!

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THANK YOU

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