MSC Malaysia InnoTech Johor - NCDG

Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 - 8688 1000 www.mcmc.gov.my

Laurel Tan Bee Hiong Deputy Director

Content and Industry Development Department

Malaysian Communications and Multimedia Commission

30 June 2009

The Content Industry Value : Player and Revenues

• Scriptwriters• Actors• Animators,• Games developers

• Media Prima• Astro• RTM• Maxis• Digi• Celcom

• Telekom• MBNS• RTM

PublishCreate DistributePackage

• Production houses-TV, Advert, Film


Total Revenues- Not available

Content Creation Content Aggregation/Dissemination

Revenues in 2007Broadcasting- RM 3.12 billion (exclude RTM)Mobile – RM 3.22 billion (Non-voice-20% of revenues)

Total revenues (excludes ASPs and infra) ofSKMM’s service providers in networked

content industry are RM 6.34 billion (2007)

Non- SKMM’s Domain SKMM’s Domain

Roles of SKMM

Roles & function of Suruhanjaya Komunikasi dan Multimedia Malaysia (SKMM) in Content Development as per National Policy Objectives are:

1.To promote Malaysia as a major global centre and hub for communications and multimedia and for content services.


communications and multimedia and for content services.

2.To grow and nurture content as cultural representation that facilitates the national identity and global diversity.

OBJECTIVES

•Malaysia as global hubfor content services(Sec 3.2 CMA 98)•MyICMS 886 –

adequate local contentand sizeable

export revenue

SCOPES•Mobile Communication

•Broadcasting•Internet/Online

Framework of Content Development

Networked Contentexport revenue

TARGET GROUPS

•Malaysian Individuals•SME Companies

APPROACHES•Strategic Collaboration

•Industry Players•Government Agencies•ASEAN/Regional Bodies•International Bodies

FOCUS AREAS

•Information based content•Education

•Entertainment•E-Commerce

ACTIVITIES

•Policy and Regulation•Capacity Building

•Financial Assistance

ContentIndustry


Industry Revenue

e x c i t e m e n t v a l u e i m a g e

• Review and introduce newdemand creation policy• Continuous monitoring andreview projects and its mechanic• International capacity buildinginitiatives by exporting• our expertise to other countries

Content Development Timeline

• Framing the local content definitionand enforcement• Availability of quality informationabout the industry• Introduction of demand creation policy• Establishment of NCDF• Strategic Collaboration initiatives

• Enforcement of the demandcreation policy•Continuous monitoring and review projects and its mechanic• Inter regional capacity buildinginitiatives• Increase NCDF allocations


2007 2008Fertilizing and Seeding the Soil 2009 2010Blossoming

Industry Revenue

Protecting and Nurturing

• our expertise to other countries• Review NCDF and introducenew mechanism• Host international contentsexhibition expo seminars• Showcase Malaysian contentsoverseas• Establish strong supportsystem for Malaysian to ventureoverseas market

• Strategic Collaboration initiativeswith industry players• Conduct hands on capacity buildingworkshops• Well developed focused capabilities,for example in:

•Information based•Education•Entertainment •Commerce

• Increase NCDF allocations•Intensified Strategic Collaboration initiatives with industry players including international players• Host ASEAN or regional contentsexhibition expo seminars• Showcase Malaysian contentsoverseas• Ensuring rapid deployment ofnew contents distribution channels i.e. DTTB, WiMAX, 3G & Broadband

Current Initiatives on Content Development

Human Capital/Capacity Building

Financial Assistance/Incentives

• Mobile – Mobile Content Challenge - RM 100,000 (Annually)• TV - Next Gen ContentPreneurs Award – RM 20,000 (Annually)• Participate in Intellectual Property Creative Challenge (IPCC) with MDEC• Organize Mobile Content W/shops for prospective content developers• Organize League of Creative Teens for secondary school students nationwide

• Networked Content Development Grant – approved around RM 4.5 million grants to 7 companies. Evaluated 32 submissions

• Participate in market access program to assist Malaysian companies to market their content to the world - MIPTV with Finas and MDEC

• NCDG Campus Scheme for selected IPTA and IPTS


Incentives

Policy and Regulatory

• NCDG Campus Scheme for selected IPTA and IPTS

• Develop standard Malaysian content definition for content industry • Develop demand creation policy for Malaysian content by reviewing of CASP(I)license that will be expired in 2010

Promotion/Awareness

• Awareness programs with industry -Seminar on Opportunities in Content Industry to general public (on going)

• Create greater awareness by organizing Speaking engagements• Participate in Exhibitions • Organize Seminars which related to content industry

WHAT IS CONTENT??

Communications & MultimediaAct 1998 defined “CONTENT” as:


Any sound, text, still picture,moving picture or other audio-visual representation, tactile representation or any combination of the preceding which is capable of being created,manipulated, stored, retrieved andcommunicated electronically.

Network is defined as an interconnected electronic channel for the distribution of content:In-Scope• TV (Free-to-air, Subscription, Digital, Interactive)

Networked Content is all content that accessible over publicly available electronic networks

Definition of NetworkDefinition of Content

Content is defined in the Communications and Multimedia Act, 1998 and includes the following:• Text• Audio• Audiotext Interactive)

• Radio (Analogue & Digital)• Online Networks (PC, WebTV, Wireless,e.g. 2.5G, 3G, 4G, Wi-Fi, Public Kiosks)

• Electronic Billboards• Digitally Distributed Cinemas Out-of-Scope•Print (Newspapers, Books, Magazines, Billboards)• Traditional Cinemas • Electronic Offline Storage (CD, CD-OM, DVD)

• Company Intranets


• Audiotext• Still Pictures• Moving Pictures• Software

Including, but not limited to:• Advertising Content• Animation• Foreign Content• Live Events• Online Newspapers• Online Gaming/Gambling/Computer Games

� Fund established by the Commission to render assistance inthe form of grants towards achieving the national aspiration ofcreating Malaysia as the global hub for content services.

WHAT IS ?


� Aims to facilitate and encourage Malaysians involvement inthe creation, production and distribution of highly creative,original and marketable networked content for domestic andinternational markets.

To ensure growth and development of the networked content industry and complement the existing

Networked Content Development Grant

RM50 million Allocation

Applications

NCDG the existing initiatives by other governmental

agencies


Grant

Production and distribution of original, marketable Malaysian networked content

Vet/Approval

NCDG Business and Technical Committee

NCDG Management Committee

NCDG Factsheet

Project Proposal Focus

Areas

Others

NCDG


AssessmentEligibility

Fund Size

Successful applicants

NCDG

� Focus Areas of NCDG

Focus areas are Mobile content (for 2.5G and 3G) andTV content. Types of content:

i. Information based content – content created basedon information such as tourist attraction locations,nearest hotels with ratings and prices etc.

ii. Entertainment – content created for entertainment

such as multiplayer gaming, folklore music,


such as multiplayer gaming, folklore music,

and jokes, funny video clips etc.

iii. E-commerce – transactional based content such as

m-shopping, interactive advertising etc.

iv. Education – content utilised for educational purposesuch as quick notes and formulas, interactive educationcontent etc. Main

� Eligibility

i. Malaysian individual/registered SME company;

ii. Yet to be given grants from other Funds;

iii. Not blacklisted or have records of failure in their

past project implementation upon receiving

similar grants from other Government agencies; and

i. In line with objectives and focus areas of the NCDG.


i. In line with objectives and focus areas of the NCDG.

� Fund Size

� Up to a maximum of 70% of total project cost.

� The procurement of infrastructure is allowed up to20% of the approved grants.

� At one time, only one grant can be extended to oneapplicant, subsequent grants are allowable

but ≤3 times. Main

� Assessment of Application

Concept [ 25% ]

• Creative & appealing

• Unique value proposition

• Demonstrate export potential/universality

Business potential [ 40% ]

• Ability to be exploited through different

platforms/channels


platforms/channels

• Market size

• Marketing strategies, potential revenues

• Subscribers

Operational capacity [ 35% ]

• Key manpower experiences

• Technical & technology knowledge

• Strategic collaborations with any third party

• Financial commitments and investments

Main

� Project ProposalConcept

• Full description of the content’s concept and its unique

value proposition

• Focus area of the content ie education, information-based,entertainment or e-commerce

Business potential

• Business model, target market

• Potential revenue & number of subscribers

• Anticipated market size


• Anticipated market size

• Cost breakdown ie manpower, hardware, software,

IP licensing fee, training etc

• International collaborations (if any)

Operational capacity

• Track record (if any), experience & profiles of keymanpower

• Project timeliness ie trial, launch etc

• Technology & technical arrangements/agreements (if any)

• Strategic collaborations with third party (if any)

• Financial commitments and investments

Main

� Successful applicants shall enter into acontract with SKMM upon approval.

SKMM shall seek full reimbursementof funds disbursed in the event of theincompletion of the project or termination

� Others


incompletion of the project or terminationdue to contravention of terms or failureto meet milestones satisfactorily.

i. The full amount is to be repaid basedon zero interest rate.

ii. Repayment period is to be determinedand agreed by both parties.

Main

Project Overview:MMDSF is an outrageous animation series starringMama, the ambiguously old yet zesty sports-crazedgrandma. She does whatever it takes to prove age isno barrier to achieving dreams that may seem a littleout of this world.

Achievements:

INSPIDEA Sdn Bhd-Mustang Mama Diehard Sports Fan Season 2 (MMDSF 2)


Achievements:• International sales – Japan, Singapore, Russia,

Middle East, Canada, Italy;• Local front - NTV7 and ASTRO Ceria;• The characters of Mustang Mama were licensed to

Yahoo! SE Asia to celebrate the Olympics 2008;• MMDSF was nominated for “Best of TV Series for

All Ages” at the Cartoon On The Bay 2008, held in Italy.

MURASU SYSTEMS SDN BHD- Mobile Jawi

Project Overview:

Enable mobile phone users to compose text in Jawi andsend that across as an SMS or email message.

Achievements:


Achievements: • The first Mobile Dhivehi News Reader was launched

with Wataniya, a subsidiary of Qatar Telecom in Maldives in May 2008;

• Signed agreements with local telcos namely Maxis, Celcom and DiGi to offer Mobile Jawi to mobile subscribers.

Firdaus Maju Sdn Bhd- Alexander Bukan Zulkarnain

Project Overview:

a 6-episode TV documentary, seeks to dismissthe notion that Alexander the Great is IskandarZulkarnain


Achievements:• Alexander Bukan Zulkarnain was telecast on

Astro Oasis January 2009;• Strategic Collaboration with Celcom to offer

video content via IVVR 3G and StreamingServer;

• Alexander Bukan Zulkarnain was featured inMingguan Metro in Nov 2008.

Just Mobile Sdn Bhd- U Play U Win

Project Overview:

U Play U Win is an interactive TV Game Show that allows the viewers to play mobile


the viewers to play mobile games and upload their scores to the TV screen.

Achievements:Four Java games completed:• Turtle Power• Gemex• Buah Runtuh• Max-Cube

Screen captures of 2 java games

Bill AdamAnimated Mobile Greeting Cards (AMGC)

Project Overview:

AMGC offers animated greeting cards

with audio and sound for download to

mobile phones.mobile phones.

Achievements:

• 100 AMGC cards completed

• Work with local Telcos – Maxis, DiGi & UMobile


Trinity Wizards - MyMoPetz

Project Overview:

MyMopetz is a J2ME mobile game

application which is connected via GPRS/EDGE/3G to the MOPETZ GPRS/EDGE/3G to the MOPETZ

gaming community.

Achievements:

• Five MoPetz characters completed

• Strategic collaboration with Thailand and

Indonesia content providers.


THANK YOUTHANK [email protected]


MSC Malaysia InnoTech Johor - NCDG

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