MS Society - 2014 Annual Information Meeting (AIM) Presentation
20
2014 MS Society AIM Social Media Strategy March 8, 2014
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Transcript of MS Society - 2014 Annual Information Meeting (AIM) Presentation
2014 MS Society AIM
Social Media Strategy
March 8, 2014
Table of Contents
2
1. Meet the Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2. The Case for Change . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3. Understanding Our Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
4. Choosing the Right Platforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5. Implementation Plan . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
6. The Year Ahead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Section 1
Meet the Team
3
Social Media Committee
4
Jason Low(Chair)
Brenda Worthington
Michele Clarke
Tyler Pronyk Adrianne Boothroyd
Section 2
The Case for Change
5
Why Are We Doing This?
6
An initial review of the LMC’s use of social media revealed the following:
• Lack of a coordinated social media strategy
• The Facebook page was the primary social media channel but
was only updated on an ad-hoc basis
• Limited interaction (e.g. views, comments, and likes) with
group members
• Poor awareness of upcoming events and activities
Section 3
Understanding Our Members
7
Key Survey Findings
8
Received 170+ responses on Survey Monkey:
• Facebook is the most popular platform
• Members are most interested in seeing more news articles/publications relating to MS
• Members primarily use social media for sharing articles and posts with friends and family
• Only 16% of members regularly use their smartphones to connect to social media
“I like hearing what others have to
say and about their experiences.”
Comments About Social Media
9
“Engage our members with more
contests and prizes.”
“You hear more truthful details.”
“Do not make this into an
advertisement and only use it as
an important informative outlet.”
“Understanding and accepting
that many of us do not have the
ability to engage, for long periods
of time, in computer use.”
“Do not get wrapped up in social
media by assuming that everyone
is computer savvy.”
Positives Negatives
Section 4
Choosing the Right Platforms
10
Social Media is Everywhere
11
SFU Presentation – Key Points
• LMC’s current use of social media is ineffective
• Posts were generally made in the morning but users were most active in the afternoon
• Discussion of relevant key metrics
• How to use new tools: • Hootsuite
• Bit.ly
• LikeAlyzer
• Google Analytics
12
So Where Will We Focus Our Effort?
13
Wordpress
Section 4
Implementation Plan
14
How Are We Going to Do It?
Hootsuite
• Cross-platform social media “command centre”
• Enables scheduled posting of content
15
Wordpress• Central repository to consolidate longer articles and stories
Facebook/Twitter
• Spreading the message via posts, likes, and shares
• Posting minor/short updates
Update Calendar
16
Fundraiser
Workshop
Contest
Workshop
Section 5
The Year Ahead
17
What Can You Expect?
• Regular cadence of updates
• Emphasis on MS month in May
• More events and activities will be published through all of our social media channels
• Tracking and status reporting of key performance metrics for the next AIM
• Potentially developing short YouTube videos
18
How Can You Help?
• Join our Facebook page: https://www.facebook.com/MSSocietyLMC
• Follow us on Twitter: https://twitter.com/MS_Society_LMC
• Contribute content ideas (stories, pictures, etc.) to us at: [email protected]
19
Interact with our updates and share with your friends and family!
Dorit’s e-mail: [email protected]
20
Thank you!
