Title: Mobile user interfaces, culture and user experience -

An empirical study

Iwan Gulenko

“Android, iOS and mobile webapps all show different UI; they lead to different UX. How to position Windows 8 amongst them?”

Flow

UI UX

CX

Bill Buxton- Pioneer in HCI / UX

superstar- Did research on

multitouch already in `84

- Hired by Microsoft since 2005

I was inspired byPhD

student of

Prof. Scott MacKenzie my HCI teacher

“We are deluding ourselves if we think that the products that we design are the "things" that we sell, rather than the individual, social and cultural experience that they engender. Design that ignores this is not worthy of the name.”

– billbuxton.com.

CX

Color Focus IconsColor Focus Icons

Reinecke & Berstein (2013): Knowing what a user likes: A design science approach to interfaces that automatically adapt to culture.

Color Focus Icons

Color Focus Icons

Color Focus Icons

Which user interface do you prefer?

280

106

100

Which user interface color do you prefer?

↑7%

Which adjustment do you prefer?

↑4%

Which windows icon do you prefer?

↑10%

Which book icon do you prefer?

↑16%

Which widgets do you prefer?

↑31%

Which user interface do you prefer?

↑6%

What do you think of the iOS, Android, and Windows 8 user experience?"

[…] You can personalize a Windows, how to work, how to look, or how to operate and under what conditions […]

[…] Windows 8 I do not even know people who have phones using it […]

[…] Windows 8 has distinct advantages over both of the other platforms. Windows 8 is a full PC OS […]

“Android, iOS and mobile webapps all show different UI and lead to different UX. How to position Windows 8 amongst them?”

Color Focus Icons

“Products must be reconciled to the needs of individuals, societies, and cultures to which they are being targeted.”

– Bill Buxton. Sketching user experiences, p. 11.